It's all about organic farming

1. Indira Gandhi Krishi Vishwavidyalaya,Raipur
Sant Kabir College of Agriculture and Research Station Kawardha
Assignment on : Marketing and export of organic produce .
Course title : Principles of organic farming
Course code : ASOIL 5321
Course credit : 2(1+1)
Submitted to
Shri . R.S. Nag Sir
(department of soil science)
Submitted by
Vasu chandravanshi
Student I’d -20201510
3rd year ,2nd semester

2. Content
● Marketing of organic farming.
● Limitation of organic market .
● Marketing strategy.
● Export of organic farming produce.
Photo by Pexels

4. Marketing
Marketing is a activity where producer selling Their
product or service to meet needs of targeted market.
It includes – Advertising ,selling ,and delivering to
consumer .
Organic product marketing
Selling practices of organic product by different way is
called organic product marketing .
To ensure that organic agriculture grows in area and that it
benefits the producer farmers.
 It is essential that good market for organic product exist.

5. Marketing strategy
• Consumer meeting
• Invitation letter
• Printing and distribution of leaflets
• Mass media
• Advertisments
• Dairect sell of product
• Display information and photographs
• Consumer newsletter
• Provide Good quality product at fair price

6. SWOT analysis of Organic food
industry
Strengths
Health and safety food
Comparative advantage in organic food
production
Better soil health
Environment safety
Low production cost
High standard of quality with nutrition
Premium prices
High water use efficiency
Government policies like NPOP

7. Weakness
Less incentives and subsidies from
government
Production gaps
Not have proper quality management in
production and processing
Less strategy for development of organic
market
Poor quality of organic inputs
High labor cost and intensive nature
Large number of small farmers with weak
organizational building

8. Opportunities
Growing market potential
Increasing purchase power of consume
Increasing health awareness
Reduce heavy subsidies on food and
fertilizers
Control harmful chemicals
Earning high export premiums

9. Threat
Price
Certification process
Lack of facilities and certification bodies
Only export regulated organic market
Less awareness
Introduction of GM crop

10. Marketing constraints of organic products
Lack of supportive policy from the goverments
to encourage organic production
Lack of infrastructure/equipment To produce
high qulity product .
Higher certification cost
Lack of awarness for organic farming/produce.
No sufficient economy for scale to reach the
market .

11. Export of organic product
• Meaning -Sending ORGANIC goods to another
country for sale.
APEDA (Agricultural and processed food export
development authority) (NEW DELHI)
Coordinate the export of organic food in india

12. Organic food product exported from
india include the following:-
• Organic cereals- wheat,rice maize and corn.
• Organic pulses- red gram ,black gram .
• Organic fruit- banana ,mango
,orange,pineapple,cashew nut.
• Organic oilseed and oils – soyabean
,sunflower,musturd ,coton seed,groundnut,castor.
• Organic herbs & spices- chilli,peppermint,cardamon
• Other – jeggery,suger,tea,cofee,cotton.

13. Organic export in india
 Total cultivable area -159 million hectares
 4.22 m ha forest and wild area .
 MP has largest certified organic area ,then HP & rajasthan.
 Produced 8.5 MT organic product .
 India is the largest exporter of organic Product Range:
Organic rice, grains, flour pulses, oil & oil seeds, nuts, spices
& herbs, millets, & mangoes.
Total exported
• 2,63,668 MT organic food (oilseed,processed food,cereals
& millets,tea ,pulses,dry fruits etc.).

14. POTENTIAL OF ORGANIC PRODUCE
The demand of organic product has been
rising by about 15% to 18% every year.
But the availability of certified food worldwide
is only in the range of 5% to 8% the indicates
the excellent potential.
Global demand for organic food has created
new export opportunities for developing
countries.

17. Export of organic produce from india to EU
PRODUCT QUANTITY
(TONNES)
PRODUCT QUANTITY
(TONNES)
tea 1997 Cashew
nut
126
pineapple 1320 walnut 89
spices 625 fruit 46
honey 526 cotton 26
rice 432 pulses 12
Sesame
seed
354 sugercane 8

18. Reference
• https://www.slideshare.net/OrganicTraining/organic-marketing
• https://www.agricultureinindia.net/organic-farming/products/marketing-
and-export-of-organic-products-agriculture/17982
• https://agritech.tnau.ac.in/org_farm/orgfarm_scenario.html