This is a presentation made by students of Jaipuria Institute Of Management. In this presentation we have tried to find out Levels Of Product and Product Life Cycle Stages of Mahindra and Mahindra.

1. An Analysis by real marketer
group- “Group-7”
Humesha Aapke
Sath
Presented By-
-Rahul Majhi
-Raktima Chawla
-Ramandeep kaur
-Saurav Das
-Rajat Agarwal
-Saurabh Shukla

3. Contents:-
 Introduction-Levels of product
 Product life cycle stages
 Core Business Activities
 Business Strategies
 Marketing Strategies
 Competitors
 Reference

4. Introduction:-
 Mahindra & Mahindra Limited (M&M)-
Established in 1945 as Mahindra and Mohammed.
K.C. Mahindra and J.C. Mahindra along with Malik
Ghulam Mohammed.
 In year 1948 company was renamed as “Mahindra
and Mahindra.”Malik Mohammed
J.C.Mahindra
K.C.Mahindra
Anand Mahindra
(Chairman & Managing Director
– Mahindra & Mahindra)

5.  In year 1845 entered in automobile
manufacturing sector.
 First they introduced Jeeps
 Later expanded itself with light commercial
vehicles (LCVs) and agricultural tractors.
 Today, Mahindra & Mahindra is a key game
player in the utility vehicle manufacturing and
branding sectors in the Indian automobile
industry (UV Scorpio)
My Dream, My Desire

6. Product life cycle stages

7. Levels Of Product:

8. CORE BUSINESS ACTIVITIES
 Agribusiness
 Automotive components
 Construction equipment
 Consulting services
 Defense
 Energy
 Farm Equipments
 Insurance
 Industrial equipment
 Information Technology
 Leisure and hospitality
 Logistics
 Real estate
 Two Wheelers

9. BUSINESS STRATERGIES
 Diversification in various sectors
 Equipments for different-different sectors i.e.
Industrial sector, Agriculture Sector, Tertiary
Sector
 Joint ventures.
 E-business Initiatives
 Foreign competition.

10. Market Strategy
 Research methodology-
 Research design-
 USP – ruggedness and performance.
 Strong market base in the urban and
semi-urban areas.

11. Competitors
 Tata
Motors
 Honda
 Toyota
 Nissan
 Hyundai
 Mitsubishi
 Maruti
 Ford

13. Reference
 Lecture ppt by Dr. Kavita Pathak ma’am
 www.mahindra.com
 http://www.managementparadise.com/forums/marketing-
management/203229-facts-marketing-strategy-mahindra.html
 http://www.scribd.com/doc/66064320/Marketing-Strategies-of-
Mahindra-Tractors
 http://www.mahindra.com/Investors/Mahindra-Lifespace-
Developers#
 http://www.mbaskool.com/brandguide/automobiles/1298-mahindra-a-
mahindra.html
 http://economictimes.indiatimes.com/mahindra-and-mahindra-
ltd/stocks/companyid-11898.cms
 Asia-Mahindra.com
 www.google.com
 www.wikepedia.com