We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

1. Corporate social media consulting, training & tools

2. ‘Advocacy’ Is Today's ROI Case Study

3. sell tickets Objective Objective build weight loss awareness

4. what did we do? strategy! Objective

5. build your advocates! Advocates Objective

6. use your peoples… Objective

8. Paul Martinelli – 2,987 friends

9. Christine Avanti – 764 friends

10. Dan Vega – 546 friends

11. Other Speakers, buzz campaign Advocates – 4,200+ friends Total – 21,049+ Objective

12. instruct your army! $$$ Objective

13. create “buzz-worthiness” create “buzz worthiness” Objective

14. launch sweepstakes, contest! Objective

15. launch sweepstakes, contest! launch sweepstakes, contest! Objective

16. launch sweepstakes, contest! Objective

17. other viral tools… Objective

18. stats!

19. ROI?

20. numbers don’t lie… 71% Objective

21. results? That’s me!

22. top 5 takeaways research target audience (Facebook groups etc) search for buzz campaign advocates create a reward system for advocates create sense of urgency, contest etc.. Measure, Measure, Measure

23. advocacy = ROI Talk+Trust= Transaction

24. Corporate social media consulting, training & tools 700 Military Cutoff Rd. Suite 231 Wilmington, NC, 28405 910.332.4163