Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client. The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....

1. Contoso Ltd.
REAL ESTATE DIGITAL
MARKETING
Facebook, Video, Virtual Reality, Google Ads,
Business Listings

2. Contoso Ltd.
We Provide:
About Us
Our tiny team of dreamers & doers can’t
wait to share your brand story with the
whole wide world!
.
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• Website Design & Development
• Search Engine Marketing/ PPC Management
• Social Media Marketing
• Email Marketing
• Content Marketing
• Search Engine Optimization
Brands We Have Helped Build

3. Contoso Ltd.
1950’s
Illustration
1970’s
BW Photos
1980’s
Color Photos
1990’s
Digital Photos
TODAY
Aerial, Video, VR
HOME LISTING
MEDIAINCREASING SOCIAL PRESENCE AS TECHNOLOGY EVOLVES

4. Contoso Ltd.
The need to go Digital
How can going digital
help your cause
Other benefits include :-
 More Visibility and Reach
 Better ROI
 Monitorization and data driven system
 Better control over advertising
 Facilitatesinteraction with end users
India's Internet
users to double
to 730 million
by 2020 leaving
US far behind

5. Contoso Ltd.
5
ZERO MOMENT OF TRUTH
HOWBUYINGDECISIONSWEREMADEBEFORETHEINTERNET AGE
70% of home buyers say they expect a video, either on a property website, Facebook or YouTube.*

6. Contoso Ltd.
EffectiveOptimizationChannel
Website
A profitable business starts
with a responsive and high
end functionality driven
website
SEO(Business
Listing)
Listing your business on
propert sites like
Magicbricks,99acres,Housi
ng.com etc for a extensive
reach
Social Media
Interest and behaviour
based targeting can open
up new prospects on
Instagram and Facebook
Use of Technology
Virtual reality is the
next “big thing” in real
estate marketing, now
is the time to
implement.
Google Search
YouTube & Display
Network
Keywords based search
camapigns and intuitive
video campign on YouTube
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7. The goal of your real estate website design should be to make it easy for visitors
to find the information that they are looking for and to establish your relevancy
and authority in the local market. Contoso Ltd.
According to Realtor.org,
nine out of ten homeowners
rely on the internet as one of
their primary sources for
research — and 52% use the
web as their first step. And
real estate related searches
on Google went up 253%
between 2008 and 2012.
Design Elements that can Make Your Real Estate Website Design More
Effective
Design Elements that can Make Your Real Estate Website Design More Effective
Featured Listings
Search Option
Maintaining A Healthy Online Reputation Management
Built in auto-responders to trigger off emails ( via the CRM engine) to all those who
do specific actions on the website
Technology Driven features ie, AI Chat Bots for auto responder to complex query.
Use of Augmented Reality and Artificial Reality to boost your property experience

8. Contoso Ltd.
Current TrendsforaRealEstateWebsite
Project Videos
Full WidthImagery VR Walkthrough Chatbot 7sec Loadtime
Mobile Responsive
Search Filter
Quick Links(Footer) Minimalistic Design CSS Animation EMI Calculator

9. Contoso Ltd.
58% Of Millennials And
46% Generation X Found
Their Home On A Mobile
Device Compared To 33%
Of Younger Boomers.1
Identifying the top 20 keywords for which your website needs to rank from
Google Search Console
Optimizing the On-page SEO as per the selected keywords
Get you Business listed and verified on Google Business
Register with Business Directories & Listings
Identifying the top 10 trending topics in the Real-estate Domain and
starting a Blog section on the website
Built in auto-responders to trigger off emails ( via the CRM engine) to all
those who do specific actions on the website

10. The goal of your real estate website design should be to make it easy for visitors
to find the information that they are looking for and to establish your relevancy
and authority in the local market.
Contoso Ltd.
58% Of Millennials And
46% Generation X Found
Their Home On A Mobile
Device Compared To 33%
Of Younger Boomers.1
CONNECTING WITH HOME BUYERS & SELLERS
`THREE AREAS OF FOCUS TO AMPLIFY YOUR BRAND & LISTINGS
HYPER-TARGETING HOME BUYERS
Using Facebook, content is targeted to local consumers
who match specific demographic and interest based data
points
VIDEO ACROSS SOCIAL CHANNELS
Use video and Facebook live to build your personal brand and
engage potential homebuyers to immerse themselves in
experiencing your home for sale.
IMMERSIVE VIRTUAL REALITY
Immersive 3D virtual tours that can
be viewed on any device combined
with leading edge marketing
technology to amplify them.

11. Contoso Ltd.
Are people still using
In 2017:*
‣ 1.94 billion monthly active users
‣ 90% of active Facebook users access via mobile devices
‣ Average user spends 50 minutes per day on Facebook
‣ 72% of Facebook users have an income of $75K+ per year
‣ 100 million hours of video are watched every day on Facebook

12. Contoso Ltd.
RealEstateSales&Marketing Cycle
Reach Acquire Engage Sell Service
Awareness
Campaigns,
Content
Marketing
Website,
PropertyPortal,
Performance
Campaigns
SMS/Email, VR
SiteVisits,
LeadNurturing,
Content
Marketing
Quotation
Email/SMS,
Marketing
Analytics
Customer
Support, Online
Payments,
Email/SMS

13. Contoso Ltd.
Designing Ad Creatives for Real Estate

14. Contoso Ltd.
● Location
● Budget
● Lifestyle
● Visual Appeal
Top PriorityElements forReal EstateAd Creatives

15. Contoso Ltd.
For Location Aspirants
Real Estate Ad Creatives Examples
Real EstateAd CreativesExamples

16. Contoso Ltd.
For BudgetSavvy
Real Estate Ad Creatives Examples
Real EstateAd CreativesExamples

17. Contoso Ltd.
For Lifestyle Aspirants
Real Estate Ad Creatives Examples
Real EstateAd CreativesExamples

18. Contoso Ltd.
For Design Aspirants
Real Estate Ad Creatives Examples
Real EstateAd CreativesExamples

19. Contoso Ltd.
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Social Media Marketing

20. Contoso Ltd.
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Social Media Targeting
Our Target Audience can be divided into 3 categories :-
• Premium Class
• Smart House Concept
• Normal/Semi-Large Apartments
We are going to be using 2 channels to target these 3 audience sets:-
• The Premium Class Houses/ Apartments comes with all the luxury accessories with premium features and
a high price tag
• Through LinkedIn Advertising we can target all the CEOs, CFOs, CTOs , VCs and Director level audience by
Running a Lead Generation Campaign with Carousal Image/ Video Ads.
• People who are tech savy or whose designations/Job descriptions are in Technical Background can be
targeted on LinkedIn
• On Facebook we can target these people by their interest and purchasing behaviour

21. Contoso Ltd.
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Social Media Targeting
On LinkedIn however, targeting can be taken up in 2 ways:
• We can will target all decision makers for the top 100 companies and get their leads
• We can run a lead generation campaign targeting all the website visitors who have not
converted

22. Contoso Ltd.
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Social Media Targeting
• For the Tech Savy or people who are have a lure for adopting new technology can be our target
audience on Facebook
• We can run a lead generation campaign targeting all the website visitors who have not converted

23. Contoso Ltd.
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Google Adwords/PPC Campaign
PPC
Campaign
Search
Identify the right
keywords and run a
Smart Search
Campaign
Display +
YouTube
Running YouTube
30 sec Bumper Ads
Remarketing
Website Visitors
through Banner Ads

24. Contoso Ltd.
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Must HaveElementsforGoogleSearchAd
● Target location based keywords
● Include location in your search ad content
● Add call extension. Integrate the number in
your Real Estate CRM
● Mention apartment types
● Sitelinks and Callout Extensions

25. Contoso Ltd.
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Google Adwords/PPC Campaign
Campaign 1
Objective : Lead Generation
Target Audience: Keyword based
Creatives :
• Creative showcasing the property segments with all
its features and technology mentioned
• Video Creatives with stunning property walkthrough
Campaign 1
Objective : Website Visits (YouTube Discovery)
Target Audience: Keyword based + targeting specific channels/videos
Creatives :
• Create 30 sec video ads with stunning property walkthrough and
lure people to click on the ad and visit the website
Campaign 3
Objective : Google Display Network Remarketing
Target Audience: Website Visitors
Creatives :
• Banner Ads of property

26. Contoso Ltd.
Promotional Through Email Marketing

27. Contoso Ltd.
Why EmailMarketing
● 99%ofconsumers check theiremaileveryday
● 59%ofrespondents saymarketing emailsinfluencetheirpurchase decisions
● > 59% ofmarketers sayemailistheirbiggest source ofROI
● 80%ofbusinessprofessionalsbelievethatemailmarketing increases customerretention
A Monthly Newsletter which would feature our latest Apartments and properties
can be sent to the customer database.

28. Contoso Ltd.
Promotional EmailerExamples
Target festiveoccasions Hit theneed
Target aspiringlifestyle

29. Contoso Ltd.
○ The Most important thing is to build a attractive website with
all the features and technologies for a good viewing
experience
○ Creating a Customer Relationship Managemnt sytem to track
leads and get manage automation
○ Finding the right keywords for your business and listing your
business on propert sites like
Magicbricks,99acres,Housing.com etc for a extensive reach
○ Running Social Media Camapigns on Facebook, Instagram and
LinkedIn to aware and educate the buys what you are offering
with stunning proporty images and video walktrough.
○ Identifing the keywords suited for your business and running
PPC camapigns and using YouTube as a medium to raise the
awareness level and provoke conversion through 30 sec Video
Ads.
○ Remarketing website visitors through banner Ads to have a
Brand Recall value
○ Sending Month Emailer/ Newsletter to the exiting database
can be a added advantage.
Take Aways
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30. Thank You
Sayan Dasgupta
08006044690
sayan@theorangebulletin.com
www.theorangebulletin.com