CoYatri is an intercity carpooling app in India. The gap between city to city travel in India can be addressed through rideshare. CoYatri provides a web platform and mobile app to share ride for car owners to reduce their expenses and travelers can send request to offered ride and have win-win journey. In India carpooling is very much in need mainly for the people who stays in metro's.

1. CoYatri.com
Bhaskar Saragadam

2. Identity
 CoYatri is an inter-city carpooling portal and app which addresses
the long distance travel in India.
 Long distance travel has to be improved a lot in India due to non-
availability of Bus, train seats and not affordable during peak
seasons.
 It connects the lone travelers who need seats and car owners with
empty seats looking to reduce their Fuel & Toll expenses.
 CoYatri is making road travel Social, more Affordable and more
Sustainable
Observation
Last 30 years: the number of private
vehicles has remarkably increased
increase in the number of
unoccupied seats
tremendous unused
transportation capacity

3. Market
 All the inter-city travelers falls under our target
group .
 Target group of CoYatri is IT & Non IT employees
and Students from Universities.
 Gap existing between the travel demand and travel
capacity.
 People are looking for alternative sources to reach
hometowns
 Increase in price of Fuel day by day making car
owners to think for alternative sources to reduce
their expenses.

4. Go-To-Market Strategy
 Currently CoYatri is operating for free of cost for
both the commuters.
 CoYatri is planning to take service charge per seat
booking ( approx 10% of seat cost).
Strategy
 Online and Offline campaign for acquiring new user
base.
Online
Campaign
Digital Media
Marketing
Social Media
Marketing &
SEO
Offline
Campaign
Campaign at all
IT Hubs & huge
public gathering
areas.
Participating in
relevant events

5. Competition
Competitive Landscape
 Major competitors are BlaBlaCar and Tripda who
entered recently in India.
Competitive Advantage
• 3-tier security (Mobile # Verification, Email Verification,
User identity verification & Social Networking profile)
• Vehicle verification
• One to One customer interaction
• Value added services ( to be integrated in App ).

6. Financials
 CoYatri got Angel funding of $1lakh from Mr. Sudheer
Gaddam ( CEO – Neumeric Technologies Private
Limited)
 CoYatri will take seat handing charges from the car
owners( service charge) of 10% and going to add
travel shopping cart for travelers.
Looking forward for $1Million funding
 90% of funding will be spent on Marketing and
customer Acquisition.
 Remaining will be spent on technology upgradation and
building robust mobile App’s for Android, Iphone and
Windows mobiles.

7. Team
Pradeep Enugala ( CEO & Founder )
Computer Science Engineering, JNTU 2005, Product
Development, Tactical Ops, Marketing
Krishna Vedula ( CTO )
Okhlahoma State University 1993, Software Architecture,
Technology, Big Data Analytics
Bhaskar Saragadam – (CMO )
Electronics Engineering in JNTU and MBA in CMT Business
School