1. Audience Research Questionnaire By Scarlett Colson

2. Audience Research Questionnaire I have put together a questionnaire and have asked 15 people to complete them. The questionnaire is about music videos. The people asked are of all different ages. The questionnaires have 11 questions each. This presentation will show the results of the questionnaire asked.

3. Audience Research Questionnaire Question 1: Are you male or female? Male [ ] Female [ ] The chart on the right shows the number of males and females that did the questionnaires– 7 females and 8 males.

4. Audience Research Questionnaire Question 2: Which age category do you fall into? 8 – 10 [ ] 11 – 15 [ ] 16 – 20 [] 21 – 25 [ ] 26 – 30 [ ] 31 – 35 [ ] 36 – 40 [ ] 41 – 45 [ ] 46 – 50 [ ] 51 – 55 [ ] 56 – 60 [ ] 61 – 65 [ ] 66 – 70 [ ] 71- 75 [ ] 76 – 80 [ ] 81+ [ ] You can see from the chart that the people who watch the music videos mostly are between age 16 – 20, and the people who watch the least are age 8 – 10, and 46 – 50+.

5. Audience Research Questionnaire Question 3: How often do you watch music videos? Everyday [ ] 3-5 days a week [ ] once a week [ ] every other week [ ] once a month [ ] I looked at how often music videos are watched by the people who did my questionnaire, and the results show that most people watch music videos 3 – 5 times a week on average.

6. Audience Research Questionnaire Question 4: How do you watch music videos? Music channels [ ] Internet [ ] iPod/MP4 [ ] Mobile phone [ ] Other [ ] From the results of the questionnaire, I found that the most popular ways to watch music videos, are on the internet, via music channels and other.

7. Audience Research Questionnaire Question 5: What genre of music do you like? Pop [ ] Rock [ ] Indie [ ] R’n’B [ ] Rap [ ] Country [ ] Dance [ ] Techno [ ] Folk [ ] Metal [ ] Other [ ] Findings from the questionnaire show that the majority of people that I had asked like to listen to Indie and Rock music, closely followed by Pop.

8. Audience Research Questionnaire Question 6: Do you like watching live performances in videos? Yes [ ] No [ ] The pie chart to the left shows that most of the people asked to do the questionnaire like to watch performances in music videos.

9. Audience Research Questionnaire Question 7: Do you like special effects in music videos? Yes [ ] No [ ] This shows that 80% of people asked like to see special effects in music videos.

10. Audience Research Questionnaire Question 8: Do you think that music videos are important for the success of the single or album? Yes [ ] No [ ] Sometimes [ ] Most people said that the music video is important for the success of the single/album, this could be because the better the video is, the more you like or dislike the song.

11. Audience Research Questionnaire Question 9: Do You like music videos which show a clear narrative relevant to the lyrics? Yes [ ] No [ ] This shows that people like something to keep them engaged in the music video, instead of just having something which is similar to other music videos.

12. Audience Research Questionnaire Question 10: What makes a good music video for you? __________________________________________________________________ The answers I received from this question were: Disjuncture Involvement Humour Narrative Dancing Performance Energy Song relevance Good song

13. Audience Research Questionnaire Question 11: What is your favourite type of music video? Performance [ ] Narrative [ ] Nothing to do with the song [ ] Other, please state __________________________________________________________________ From the results of the questionnaire, the majority of people asked to do the questionnaire, performance music videos are their favourite.