ibeacons in retail - Auckland retail summit 2014

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Presentation for the 2014 Retail Summit in Auckand, New Zealand. This presentation looks at some of the potential applications for iBeacons in retails and provides compelling statistics around smartphone use by shoppers on and off line.

Empresariales Tecnología

Customers need you
• Customers want to buy from you
!
• But sometimes it’s too hard
But not in the way they used to

Proximity vs Location
• Both are useful and important
• Location generally by GPS
• Location not speciﬁc enough
• Location lacks context

The rise of mobile
18.9% Increase in online sales over 2012 
39.7% increase in mobile traﬃc 
$135.27 average online order
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
Black Friday sales in the USA 2013

Support
customers to
get product
information

Discover how
your physical
stores contribute
to online sales

Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staﬀ assistance incl. who, where and
what the like
• Location sensitive discounts

Permission = Trust
• Get the EXPLICIT permission of your customers

Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball

Nathan Donaldson
www.boost.co.nz
nathan@boost.co.nz
nz.linkedin.com/in/nathandonaldson/

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ibeacons in retail - Auckland retail summit 2014

1. iBeacons New opportunity for retail

2. Customers need you • Customers want to buy from you ! • But sometimes it’s too hard But not in the way they used to

3. Proximity vs Location • Both are useful and important • Location generally by GPS • Location not speciﬁc enough • Location lacks context

4. The rise of mobile 18.9% Increase in online sales over 2012  39.7% increase in mobile traﬃc  $135.27 average online order http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf Black Friday sales in the USA 2013

10.

11. Drive more customers into your stores

12. Enhance the in-store experience

13. Support customers to get product information

14.

15.

16. Know your customers

17. Discover how your physical stores contribute to online sales

18. Waitrose • Supermarket chain • Push message with personal welcome • Scanning bar codes for product info • Call for staﬀ assistance incl. who, where and what the like • Location sensitive discounts

19. Permission = Trust • Get the EXPLICIT permission of your customers

20. Early adopters • Apple • Macy’s - Shopkick • Major League Baseball

21. What are iBeacons

22. iOS vs Android

23. Nathan Donaldson www.boost.co.nz nathan@boost.co.nz nz.linkedin.com/in/nathandonaldson/

ibeacons in retail - Auckland retail summit 2014

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