Digital Innovations January '18
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This document discusses recent innovations and new features on digital platforms. It describes topical posts brands have created on events and festivals. Examples of innovations on Facebook include photo polls and live videos. New Facebook features discussed are Dynamic Ads and Click to WhatsApp ads. New Instagram features covered are Stories archive, follower hashtags, and GIF stickers. The document also mentions augmented reality technology uses and notes the launch of WhatsApp for Business.
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Digital Innovations January '18
- 2. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. DigitalTrends that createaBang!
- 3. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. TopicalPostson DigitalPlatforms Content around topical events, special days and festivals that can relate to the audience, generate interest and increase conversation The following slides feature some good examples of topical posts done by Schbang
- 4. #Virushka A post by Baskin Robbins on Virat and Anushka’s wedding that was trending
- 5. #Virushka A post by Fevikwik on Virat and Anushka’s wedding
- 6. StarWarsRelease A GIF created for Philips around the launch of the movie Star Wars http://bit.ly/2DySF72
- 7. TopicalPost A post made by Godrej Expert during the debate one year after demonetization
- 8. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. Innovationson DigitalPlatforms The following slides showcase some digital innovations by Schbang across brands
- 15. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. InnovativeMedia Promotions Innovative ads across platforms executed by Schbang
- 18. MessengerAds:RAWPressery Messenger ads appear on Facebook Newsfeed as normal ads When someone taps on the ad they are taken to their messenger & the brand’s unique offer is communicated
- 19. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. FacebookIntroduces NewFeatures 1. Facebook Dynamic Ads 2. Click to Whatsapp Ads
- 20. FacebookDynamicAds: Auto Reach the right auto buyers with automatically generated Facebook ads Leverage your vehicle catalogue to generate highly relevant ads
- 21. Allows manufacturers and dealers to upload their vehicle catalogue with relevant details such as make, model and year It then automatically generates ads that show the most compelling inventory to the right audiences – driving them towards vehicle detail pages, lead submission forms or other valuable places
- 22. Click-to-WhatsAppmessagingbuttons arerollingoutinFacebookads Facebook is launching a new ad unit that will let businesses create a link between WhatsApp and Facebook Advertisers can now include a button on their ads so that people can call or message via WhatsApp with the click of a button
- 23. Businesses that have WhatsApp numbers can add ‘send message’ buttons with the WhatsApp logo to their Facebook ads People must add businesses’ WhatsApp numbers to their contacts to initiate conversations Then the messaging app opens with a default message expressing interest, which can be edited by users before being sent An image of the ad appears within the WhatsApp conversation to remind people which ad they are responding to
- 24. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. InstagramIntroduces NewFeatures 1. Instagram Stories Archive & Highlight 2. Follow Hashtags 3. GIF stickers for stories
- 25. InstagramStories:Archive With Archive stories, clips are saved on your profile in the same quality you uploaded them at Archived posts appear in reverse chronological order with date stamps for clarity Archived posts can be re-shared to Highlights, Direct Messages, the feed, or downloaded and then pushed to your current Story
- 26. InstagramStories:Highlights Highlights will appear as a Stories-style bubble atop the profile and play like one big Story when tapped by one of your followers They’ll remain visible unless you delete them, and you can remove clips but not reorder them. You can choose a cover image for the Highlight, and name it too
- 27. FollowHashtags You can follow a hashtag the same way you follow a friend. Search for a topic you like or click on a hashtag in an Instagram post A new page will open with the option to follow the hashtag. You'll see both top posts and recent stories from the hashtag in your feed, and you can unfollow anytime, the same way you would any user
- 28. Instagram announced the addition of GIF stickers to stories The library of animated GIFs, supported by GIPHY, will inspire even more creativity for users, no matter how little or how much is going on GIFstickersforInstastories
- 29. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. Innovationswith Technology 1. Augmented Reality Technology
- 30. AugmentedRealityTechnology: JaegerLeCoultre The ‘On Your Wrist’ App uses the augmented reality technology. Just put a strap on, choose a watch and start the experience Download the application and “try” the new Jaeger-LeCoultre Polaris at SIHH 2018 http://bit.ly/2Eh0Kuh
- 31. Section SlideTitle 1 This is just a place holder for what the insight is for. This needs to be replaced. Watchoutfor…
- 32. WhatsAppforBusiness WhatsApp for Business initiative was announced back in September 2017, it is available for free download in India via Google Play It is compatible with devices running Android 4.0.3 and above. A version with similar features is also expected to be available for iOS devices in the coming future The app helps small businesses easily communicate with their customers
- 33. Unlike the original WhatsApp app, the business-centric offering allows businesses to create their own profiles with information such as business description, email, or store addresses, and website. It also provides smart messaging tools to let businesses use quick replies and give fast answers to frequently asked questions
- 34. This is just a place holder for what the insight is for. This needs to be replaced. This is just a place holder for what the insight is for. This needs to be replaced. ThankYou