How successful your district is in using technology within the school environment largely depends on what teachers, parents and school administrators expect. That’s why it’s so important to have a shared vision for how digital tools will be used for learning. In this session, you’ll gain a deeper understanding of the digital parents’ vision for 21st century learning and find out: • How the new digital parents’ vision aligns with the perceptions of teachers and school and district administrators • How to engage digital parents to create a new shared vision for tech-enabled communications and learning • How other K-12 school districts are integrating technology to meet the needs and expectations of digital parents

1. Exploring Digital Parents’ Vision
For 21st Century Learning
Presented by: Julie Evans and Dr. Jill Gildea
DIGITAL PARENTS WEBINAR

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Control Panel
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Control panel is on the right
side of your screen.
• Chat with other attendees in
the “Chat” section
• Submit your questions in
the “Q&A” section

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Webinar Tips
3
• Tweeting today? Use our handles @FSD79,
@SpeakUpEd, and @Schoolwires and hashtag
#EngageDigitalParents
• A link to the recording of this webinar will be emailed to
you
• There will be a 5 second pause before we start our
speakers’ introduction and presentation…

4. Exploring Digital Parents’ Vision
For 21st Century Learning
Presented by: Julie Evans and Dr. Jill Gildea
DIGITAL PARENTS WEBINAR

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Guest Presenter: Julie Evans
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• CEO of Project Tomorrow
• Chief Researcher for Speak Up
• Named One of Top Ten Most Influential People
in Ed Tech 1998-2008
• Frequent speaker and writer
Welcome, Julie!

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Guest Presenter: Dr. Jill Gildea
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 Superintendent for the past 3 years
 Prior to joining Fremont 79, served in
various roles across several urban,
suburban, and rural districts
 Committed, dedicated, and focused on
excellence in public education
 Passionate about engaging parents as
partners
Welcome, Jill!

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Reaching the New Digital Parent: An Administrators’ Guide
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• New collaboration between Project Tomorrow &
Schoolwires
• Series of webinars, resources and white papers
• Goal: to provide school and district administrators
with insights and tools to communicate, collaborate
and connect with parents
• Based upon new research from Speak Up

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Speak Up National Research Project
Annual national research project
 Online surveys + focus groups
 Open for all K-12 schools and schools of education
 Institutions receive free report with their own data
Collect ideas ↔ Stimulate conversations
 K-12 Students, Teachers, Parents, Administrators
 Pre-Service Teachers in Schools of Education
Inform policies & programs
 Analysis and reporting of findings and trends
 Consulting services to help transform teaching and learning
+ 3 million surveys since 2003

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Speak Up National Research Project - 2012
 K-12 Students 364,233
 Teachers & Librarians 56,346
 Parents (in English & Spanish) 39,713
 School/District Administrators 5,511
 Technology Leaders 500
 About the participating schools & districts
o 8,020 schools and 2,431 districts
o 30% urban / 43% rural / 27% suburban
o All 50 states + DC
o Honor Roll of States with highest participation:
TX, CA, OH, IN, AL, NC, WI, AZ, FL, PA

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Who are the New Digital Parents?
New Digital Parent Profile
 Value proposition for the use of technology in education
 Personal usage of mobile devices
 Personal experience with online learning
 Strong interest in digital school-to-home communications
37% of parents of school-aged children
fit this profile today

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Four chapters with accompanying webinars:
• Who are the New Digital Parents?
• Communicating with the New Digital Parents
• Involving Digital Parents in Digital Learning
• Creating a Shared Vision with the New Digital Parents
Reaching the New Digital Parent: An Administrators’ Guide

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Involving Digital Parents in Digital Learning
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Benefits of online learning
All Parents New Digital
Parents
Students can work at their own pace 62% 73%
Students can review materials as often as
wanted/needed
59% 72%
To take a class not offered at school 51% 67%
To get college or advanced credit 43% 64%
To increase student engagement in learning 30% 37%
© Project Tomorrow 2013

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Involving Digital Parents in Digital Learning
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If there were two comparable classes – one allowed
mobile devices and one did not, would you want your
child in the mobile using class?
0% 20% 40% 60% 80% 100%
New Digital Parents: K-5
New Digital Parents: Gr 6-8
New Digital Parents: Gr 9-12
All Parents
Likely
Very likely
© Project Tomorrow 2013

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Parents are social media users!
What social media do you
regularly use in your personal life?
Elementary
School
Parents
Middle
School
Parents
High School
Parents
Communicating via text messages 86% 86% 86%
Maintaining a social networking
site
62% 55% 52%
Watching online videos 40% 36% 34%
Streaming online TV shows 37% 34% 32%
Playing online or mobile app
games
30% 28% 25%
Using Twitter 14% 13% 13%
© Project Tomorrow 2013

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Using Digital Tools for School to Home Communications
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5%
14%
19%
28%
35%
47%
54%
91%
Twitter
Skype
Facebook
Class blogs
Mobile app
Text messaging
Portal with grade info
Personal emails
New Digital Parents
© Project Tomorrow 2013

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Exploring Digital Parents’ Vision
For 21st Century Learning
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Imagine you are designing the ultimate school
for today’s students,
what technologies would have the greatest
impact on learning?
Do we have a shared vision
for digital learning?

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Exploring Digital Parents’ Vision
For 21st Century Learning
All Parents Digital Parents
Online textbooks 56% 65%
Educational mobile apps 53% 63%
Digital content 50% 59%
Tablets 43% 56%
School wide Internet 45% 54%
BYOD 40% 54%
School portal 51% 57%
Online classes 36% 45%
Social media 12% 18%
Games 12% 16%
What tech tools and resources should your child’s school invest in?
© Project Tomorrow 2013

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Exploring Digital Parents’ Vision
For 21st Century Learning: Elementary Schools
© Project Tomorrow 2013
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
Games
Online textbooks
Tablets
Teachers Principals Digital Parents
The ultimate elementary school for today’s learners must include:

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Exploring Digital Parents’ Vision
For 21st Century Learning: Middle Schools
© Project Tomorrow 2013
The ultimate middle school for today’s learners must include:
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
Digital content
Online textbooks
Mobile apps
Teachers Principals Digital Parents

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Exploring Digital Parents’ Vision
For 21st Century Learning: High Schools
© Project Tomorrow 2013
The ultimate high school for today’s learners must include:
0% 10% 20% 30% 40% 50% 60% 70% 80%
School wide Internet
BYOD
Online classes
Social media
Teachers Principals Digital Parents

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Exploring Digital Parents’ Vision
For 21st Century Learning
Ways to engage the “New Digital Parents” in your school or
district planning processes:
 Use social media to explore ideas
 Host an online discussion forum
 Start an online parent school with informational classes and
workshops
 Demonstrate value of current and future technology initiatives
 Think “digital inclusion” not exclusion
 Participate in Speak Up 2013! Online surveys open Oct 2!

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Shared Vision: Putting the Pieces Together
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Coherence
Speak Up
Survey assisted
In bringing our
Stakeholders
Together around
A shared vision

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Managing Complex Change
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Why Change?
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Communication Roll Out for ANY Initiative
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Crisp and Clean – Ease of Use
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Comprehensive Accountability Plan – Dashboard Reports
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Informing Our Audience of Key Initiatives
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Support for Internal and External Stakeholders
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Ease of use for teachers
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Safe Area to Deploy Information & Saves Paper
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Teacher Sites – Informative, Helpful, Current
Our teacher websites
include information,
pictures, videos –
provides many ways
for digital parents to
get connected and
stay connected to our
schools

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Future has arrived
Parents and our
community do expect
that we are
transforming our
learning environment
to best prepare
students for the world
– learning applications,
productivity and
communication tools
are each necessary.

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This was our final event in the 4-part series…
If you want to revisit any of the webinars and read the
Administrator Guide “chapters” visit us at
www.schoolwires.com/getbetterconnected

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What Questions Do You Have?
35

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the trademarks, service marks, trade dress and logos of Schoolwires, Inc. All other trademarks, service marks, trade dress and
logos used in Schoolwires and the Website are the trademarks, service marks, trade dress and logos of their respective owners.
DIGITAL PARENTS WEBINAR
36
To learn more about how Schoolwires solutions
support parent/family involvement,
visit our website www.schoolwires.com
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