This document provides an overview of international SEO best practices. It discusses analyzing global traffic, using country-level top-level domains (ccTLDs) and hreflang tags properly. Search results vary significantly between locations and users, so international SEO requires optimizing for audiences unlike your own. Key considerations include languages, connectivity, devices, demographics, currencies, payment systems and local laws. Proper keyword research across languages and competitor analysis is important. International SEO requires understanding local culture and nuances in addition to basic on-page optimization across global sites. Getting professional help can aid with international expansion.
5. 5
Search is incredibly personal and varies for each user
Suggest and results change between locations in the USA
International SEO is the process of and is really just optimizing/optimising for people not like me.
What is international SEO
anyways
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Precise
keywords Plurals User research
Product
naming
Q&A
Call in the
experts
Trend
planning
Keyword
density
Synonyms
Translate
existing
content
Optimize the basics
Since you are here, you most likely are curious about intenrational SEO if you are not already a practicioner
Here’s how you can go into GA to see how much international traffic you already have
More than likely you are receiving global visits and by not specifically targeting them you are missing out
SurveyMonkey has traffic from all countries in the world including North Korea
We are translated into 17 languages and have 4 TLD’s. I have a lot of experience with yada
But today we are not going to talk about it. I will leave this to my esteemed panel mates
First off we should define interenational SEO
As everyone in this industry knows, search is personal
I have started with what
Results vary between locales and especially will internationally
To understand the scale of what we are talkin about, here’s a map of the internet
The US is pretty much fully penetrated and we are only 4.5
China is at 50% and still is 19%
Ifyou think you covered your bases by just speaking English, you haven
To drive home this point, let’s look at suggest for Netflix which is a pretty generic brand
Look at the difference in the top queries. #2 in the US is signin while login in UK
Both UK and Malaysia are looking for their local version
In Malaysia they are looking for an APK
As we all in this room know voice search is climbing, but voice search is going to make this even more complicated! Slang, abbreviations and things that might never get typed will now be searched
So why is all this important?
Marketing is all about convincing people to trust
To share their emails, their money and their time. When you aren’t targeting people it makes it significantly harder to get that done
Put youself in their shoes
I have been obsessed with this concept for many years and I went all over asia taking pics of these kinds of things
Its not just words, your images have to match. When I saw this card, I assure you that it did not inspire confidence that the pilots were using the latest and freatest technology
On the flip side, having sensitive images goes a long way. Just yesteday I was in BofA,
At sm we also are hyper careful about imagery
When doing international SEO its very important to understand your audience and not just SEO best practices
A word of caution, results are not real.
Twitter back and forth
Twitter back and forth
So now that we have the basics of global marketing , lets talk about doing actual SEO
In German these 2 things are synonyms and Google is trying to correct it
This one is a personal frustration of mine
When you add singapire you get totally different results
When it comes to international SEO, KW;s are incredibly important, I will walk you through a few of my places I go to get stareted on keywords for global campaigns