1. Copyright ©2015 Scitent. All rights reserved. | www.Scitent.com | 844.571.4837
eLEARNING. DREAM BIG.
Scitent and the 4-Ds of eLearning
Scitent was founded in 1995 to bring compelling, relevant multimedia education to market. In fact,
Scitent created its first website, CardioVillage, in 1999. To this day, CardioVillage’s online continuing
education about cardiovascular medicine serves healthcare providers around the globe.
Over the last two decades, we’ve learned that bringing quality content online is much more than
a technology decision; it is a business decision.
That’s why Scitent helps nonprofits, associations, and healthcare organizations foster and grow
their eLearning business with in-house experts in instructional design, course development, LMS
technology, strategic planning, sales and marketing, eCommerce and customer support.
The Four Stages (4-Ds) of eLearning
A successful eLearning business must move through four key phases to meet learner needs,
organizational objectives, and realize profitability.
First Stage… Dream
Many organizations experience
underwhelming eLearning success because they
don’t start with a meaningful vision. If you want to
achieve greatness, you have to dream big.
At Scitent, we help map out your vision at the
outset, so your eLearning program can evolve
towards your ultimate eLearning dream.
Second Stage… Design
Design is more than visual. Design should include incorporating adult learning
principles into all programs, providing an intuitive user interface, and ensuring your eLearning
is interactive, consumable on multiple platforms, highly customizable for each learner, and
dynamic.

2. Copyright ©2015 Scitent. All rights reserved. | www.Scitent.com | 844.571.4837
Scitent’s instructional design experts have a deep understanding of courseware development
technology, visual design, the principles of adult learning, and how the target audience drives not
only the design, but also the technology solution to support that design. This combination allows
Scitent to create compelling and highly interactive
courses available for delivery on multiple platforms
that provide a customized learning experience.
Third Stage… Deliver
The content is ready. Now you have
to deliver it to your learners in an environment
branded to your organization and capable of
leveraging the best that SEO, social media, and
eCommerce have to offer.
Scitent’s PROPEL™ Basic does just that. Even if you already have an LMS, Scitent’s SmartLink
can help grow your eLearning portfolio by building a link between your existing LMS and other
platforms for a seamless user experience, or your LMS can plug directly into PROPEL’s™
distribution system.
Fourth Stage… Distribute
Now that your eLearning is online, how do you drive traffic and new business?
New audiences mean a profitable and expanding business. Scitent’s PROPEL™ Enterprise drives
your business into new and existing markets by:
• building and facilitating a distributed network of partners and resellers, and
• expanding your reach through direct-to-consumer marketing.
In fact, PROPEL™ Enterprise helps grow and manage your entire eLearning business with
an array of services, including integrated technical support, finance, analytics, as well as
growth-focused sales and marketing expertise.
Do you want to white-label your courses for a partner or client? Need a tool to manage course
inventory, as well as track and monitor learner progress and course utilization? PROPEL™
Enterprise includes an online key manager (OKM) to support your needs.
Ask Us How We Helped the American Heart Association Experience
Overwhelming Business Success!
“Most eLearning Programs
Don’t Fail Because of Content.
Many associations experience
underwhelming eLearning success
because they don’t have the time,
staffing or budget needed to market,
sell, support and distribute eLearning.”
DEB MCMAHON, PRESIDENT AND CEO, SCITENT