Your Brain on Facebook, ICWSM 2010

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Scott Counts

Tecnología Empresariales

YourBrain on Facebook: Neuropsychological Associations with Social Versus other Media Kristie Fisher, University of Washington Scott Counts, Microsoft Research Wellcome Images

eeg :: social v. traditional media Why do this? Long term: possible input/feedback to social interaction systems. Short term: inform design through better understanding of automatic information processing.

eeg :: some background Is MySpace associated with frivolity? Is connecting with friends on Facebook really associated with feelings of intimacy? Is reading a Twitter feed similar or dissimilar to reading a book or magazine article? To what extent do people find personal blogs personal?

study :: stimuli categories Media and concepts Concepts Addictive Story Interesting Frivolous Personal Useful Media TV Books Social News

study :: media stimuli examples TV Books Facebook News

Media types: TV, books, news sites, Facebook

Concept words: addictive, story, interesting, frivolous, personal, useful

24 combinations X 22 trials each = 528 trials

Measurement at three levels of processing:

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Your Brain on Facebook, ICWSM 2010

1. YourBrain on Facebook: Neuropsychological Associations with Social Versus other Media Kristie Fisher, University of Washington Scott Counts, Microsoft Research Wellcome Images

2. eeg :: social v. traditional media

3. eeg :: social v. traditional media Why do this? Long term: possible input/feedback to social interaction systems. Short term: inform design through better understanding of automatic information processing.

4. eeg :: some background doctor

5. eeg :: some background nurse

6. eeg :: some background

7. eeg :: some background doctor

8. eeg :: some background popcorn

9. eeg :: some background

10. eeg :: some background Is MySpace associated with frivolity? Is connecting with friends on Facebook really associated with feelings of intimacy? Is reading a Twitter feed similar or dissimilar to reading a book or magazine article? To what extent do people find personal blogs personal?

11. study :: stimuli categories Media and concepts Concepts Addictive Story Interesting Frivolous Personal Useful Media TV Books Social News

12. study :: example trial

13. study :: media stimuli examples TV Books Facebook News

14. study :: concept definitions

15. study :: measurement

16.

17. Media types: TV, books, news sites, Facebook

18. Concept words: addictive, story, interesting, frivolous, personal, useful

19. Computer-based task

20. 24 combinations X 22 trials each = 528 trials

21. Measurement at three levels of processing:

22. EEG