You may have developed a very useful product that might address the basic needs of your target audience. But without prospecting those target audiences, selling your product seems difficult. Prospecting is a necessary activity in the sales cycle as this is one activity that lets the prospective customers know who we are and what we do. LinkedIn is an ideal social media platform for B2B sales and furthermore. Here are some fresh ideas that might help you in prospecting on LinkedIn.

1. HOW TO PROSPECT
USING LINKEDIN

2. •You may have developed a very
useful product that might address the
basic needs of your target audience.
•But without prospecting those target
audiences, selling your product seems
difficult.
•Prospecting is a necessary activity in
the sales cycle as this is one activity
that lets the prospective customers
know who we are and what we do.
•LinkedIn is an ideal social media
platform for B2B sales and
furthermore.
•Below are some of the fresh ideas
that might help you in prospecting on
LinkedIn.
www.Scovelo.com

3. 1. SET UP YOUR PROFILE THE RIGHT WAY:
•People should get a good grip on who you are
and what you do.
•You should optimize your profile for a set of
keywords on which you would like to be found on.
•Keep a professional photo as profile picture
•Keep a background image that showcases your
filed of expertise
•Write an attractive headline
•Compose a short yet significant bio
•Add keywords in profile and descriptions
•Provide your contact information
www.Scovelo.com

4. 2. PUT FORWARD WHATEVER YOU HAVE GOT:
•Put forward the details of your unique
selling point, skills, what and how you can
offer them.
•Regularly update the profile with your own
original content.
•Use simple and clear vocabulary in your
posts and make it easy to read so that a
wider audience can understand and get a
concrete idea of your brand.
•Avoid overhyping your own brand and
rather stick to facts and genuine
achievements.
www.Scovelo.com

5. 3. USE STRATEGIES TO CONNECT:
•Connect to people that have viewed your
profile, ‘People also viewed’ sidebar, and
also join the groups that deal with your
relevant products/services.
•You can also join groups and share
contents from time to time.
•It’ll help recognize professional abilities
and gain endorsements back while
posting your own content.
•By clearly communicating your value and
using keywords to appear in relevant
searches alone will help to gain more
connections.
www.Scovelo.com

6. 4. HIGHLIGHT YOUR ACHIEVEMENTS AND SKILLS
•Add your achievements such as
honors and awards
•The patents you carry, volunteer
work, social groups you’re a parts
of, languages spoken and similar
things will help gain more exposure
to your profile
•The key skills of your brand should
also be added and it should be put
in order in such a way that the three
most relevant skills comes at the top.
www.Scovelo.com

7. 5. SEARCH YOUR COMPETITORS’ NETWORKS:
•LinkedIn has the feature to display your
competitor’s networks.
•You can use the customer list for prospecting.
•In this way, you can analyze the drawbacks
of your products while comparing it with
other competitors and work on making it
better.
•Connecting with professionals who have a
similar target market, but not the same
products is also essential to lift up the
prospecting efforts of both
www.Scovelo.com

8. 6. TRACK PEOPLE COMMENTING ON YOUR PROSPECTS’
POSTS:
•While scrolling through your activity
feed, don’t ignore the comments
below the posts of your connections.
•It is more likely that those people
interacting with your connections or
customers will be potential prospects
for your product/service.
•And as they are active, it will be
easy to connect with them.
www.Scovelo.com

9. 8. MAKE USE OF LINKEDIN SALES NAVIGATOR:
•This tool has many amazing features that
allows you to engage your leads by
personalizing and building meaningful
connections using the valuable insights
•Such as pinpointing your search, applying
specific filters, gain leads similar to the
existing target audience etc.
•Generate lead by using the Discover tab.
•In view of your business preferences and
search history, it will show customized lead
recommendations.
www.Scovelo.com

10. 9. ENGAGE EFFECTIVELY:
•Wherever chance permits, engage
effectively.
•Congratulate your connections on their
success.
•Acknowledge the comments below your
posts.
•Post interesting blog articles by scheduling
regular updates and interact with your
connections to prospect them.
•Recruiters and owners look for people who
write well and showcase their work
www.Scovelo.com

11. •You’re privy to the personal details of your
prospects, which helps you in creating a
perfectly customized pitch for them.
•LinkedIn promotes people that post
frequently, therefore you have to make
sure you are consistent in posting to boost
the engagement of your brand.
•You have to make sure to post high quality
and valuable content.
•Use hashtags for your posts to appear in
search filters.
•And finally, make sure to track your success
and to see what activity helps in engaging
your brand the most.
•Try and experiment all these prospecting
techniques to figure out what works out
well for you.
•Good luck!
www.Scovelo.com