1. New Orleans
Sean Staley
Caitlin Cody
Eric Larkin
Mariscia Thompson

2. Question
Can New Orleans progress without
destroying its cultural history and
legacy?

3. Progress
For the Rebuilding to be successful,
the city must be sustainable.

4. Every city has a story

5. The New
Orleans Story

6. New Orleans
Story
History

7. Who Controls
The Story Now...
Not The People of New Orleans

8. Media story

9. The
Problem
The negative image blocks re-growth

10. Our Trip.
Focus onThe Future
Energy
Community
A Movement

11. Strategy:
Take Back The Story From the Media

12. How:
Provide an outlet for
people to tell,and hear,
the positive side of the
story of New Orleans

13. What’s the Real Story?
New Orleans is...
The City Of Opportunity

14. New Orleans
Opportunities
Open Career Paths
Cultural Diversity
Social Scene

15. arget Audience
Young Urban Rebuilding
Professionals

16. TheYURP Mindset
Socially Conscious
Instant Gratification

17. What’s in it for them
Education and Healthcare
Large Corporations
Tourism Industry
Small Business

19. he CITY OF
OPPORTUNITY

20. SOME SAY THAT
HOW WOULD
NEW ORLEANS
YOUR LIFE LOOK
he CITY OF STILL UNDER WATER?
ear the real stories of nola.
IF YOU WERE A
iscover ou nola life.
OPPORTUNITY
NEW ORLEANIAN?
NOLA STORY
CONNECTOR
NOLA LIFE
GENERATOR
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US

21. NOLA LIFE
HOW WOULD
YOUR LIFE LOOK
GENERATOR
IF YOU WERE A he CITY OF
iscover our nola life.
NEW ORLINIAN? OPPORTUNITY
Where are you from?
What is your trade?
What social issue is most important to you?
What is your hobby?
Name 3 ingredients in your favorite food.
What’s your idea of a great saturday night?
What nationality would your dream spouse be?
What company would you be the of CEO?
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US
NEW ORLEANS

22. YOUR NOLA
HOW WOULD
LIFE
YOUR LIFE LOOK
IF YOU WERE A he CITY OF
iscover our nola life.
NEW ORLINIAN? OPPORTUNITY
IF YOU WERE A NEW ORLEANIAN YOU’D BE
Your Job:
A school Teacher At Langston Hughes Middle School in the Garden Disctrict
In New Orleans teachers are paid $5,000 more than the average school teacher
salary. See some of John Alfred’s comments on Education in New Orleans.
Your Neighborhood:
Living Uptown right off of Magazine Street, your life will be a mixture of classic
southern charm and local art scene.
Your Saturday night:
From four star to dive bar, life in New Orleans is always interesting. If you’re in
the mood to dress up, head to Commander’s Palace for their famous turtle soup.
If your mood doesn’t call for a cocktail dress, music at the Maple Leaf can start
any weekend off right.
Places you volunteer:
With your sparkling personality, you’ll fit right in at the Social Aid & Pleasure
club. Joining this upstart parade organization will give you a chance to make a
downtown child’s day while uniting diverse communities.
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US

23. Business
Family
Education Community
he CITY OF
OPPORTUNITY
Entertainment
Health
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US
NEW ORLEANS

24. Buisness Family
EDUCATION
Community
he CITY OF
OPPORTUNITY
Entertainment
Health
MORE
HOME | NOLA LIFE GENERATOR | NOLA CONNECTOR | CONTACT US
NEW ORLEANS

25. he CITY OF
OPPORTUNITY
0:39 / 1:45

26. Magazines
BREAKING THE NEWS TO MOM
Fill out the letter below to help* break the news to your loved ones about your move to New Orleans.
Dear Mom,
I have decided to take life by its horns and move down to New Orleans.
Things are great here in _______________, but, I need to be part of something a lot bigger than
(insert hometown)
_______________. I know what you’re thinking. And no, I will not be packing scuba gear. The city is not
(Insert mundane activity you do)
underwater. Actually I have more opportunities in New Orleans than_______________,who lives in a
(insert person your mother wished you were)
shoebox in New York.
If you’re still not convinced that I’ll be okay, there’s an _______________ website called
(insert positive adjective that you overuse)
cityofopportunity.org that has the stories of a bunch of young people who’ve
moved down to New Orleans already.
Sincerely,
_______________
(sign your name, preferably the one grandma calls you)

28. InternetVideo

29. THe
new orleans
th balls.
r entrepreneurs wi
breeding ground fo
in May 2005.
yMusic
opened Eastwa
I’m 26 and I
w w w . t h e c i t y o f o p p o r t u n i t y. o r g THe
new orleans

30. for pub
el
american mod
S
ORLEAN
NEW
I wouldn’t have the opportunit y to

32. The Big Easy is accepting applications.
w w w.theoppor tunit ycit y.org

34. DISASTER+OPPORTUNITY

35. % OF THE NOLA AREA
HAS RETURNED HOME

36. WELCOME TO THE
CITY OF OPPORTUNITY

37. Why this campaign
works ...
Sustainability
Culture
Action