My presentation at BrightonSEO 2013

1. SCOUTING FOR SOCIAL MEDIA INFLUENCERS
SÉAN WALSH – HEAD OF SOCIAL
@WALSHYBHOY

2. THE VALUE OF THE BLOGGER IS
GROWING…AND THEY KNOW IT!

3. INFLUENCER TIERS
The Super Influencer
Vogue: Blog - www.vogue.co.uk/blogs - 87 DA
@BritishVogue – 908,612 followers | 82 Klout | /BritishVogue – 228,728 Likes
Media | Mainstream | £££
The Influencer
The Man Repeller – www.manrepeller.com – 74 DA
@ManRepeller – 111,804 followers | 74 Klout | /manrepeller – 59,702 Likes
Connected | Established | Savvy
The Future Influencer
The Style Rawr – www.thestylerawr.com – 34 DA
@TheStyleRawr – 5,046 followers | 55 Klout | /thestylerawr – 1,600 Likes
Power user | Curator | Brand hungry

4. SOCIAL TELLS
Are they connected & are
they growing?
• How big are their networks?
7,000+ community
Growth: 2,022 followers over 6 months
• How fast are they growing?
68% growth
• Are they creating
engagement?
15% month on month growth

5. Are they being noticed
by their peers?
• Fashion Blogger awards
and nominations
• Blog roll
recommendations on
fellow blogger sites
• Content sharing by
influencers in the
industry
• Guest blogging & inter-
linking between the
INDUSTRY TELLS blogger community

6. SEO TELLS
Is their site starting to SITE TRAFFIC
reap SEO benefits?
• Is site traffic growing month by
month?
+6883 increase on monthly
traffic LINK ANALYSIS
• What does their backlink
profile look like? Is their
content being noticed?
SEO VISIBILITY
• Is their site becoming more
prominent in search?
46% increase in search visibility

7. Blogger outreach isn’t new, but it
can take time. Be polite, be honest
and be useful to the blogger.

8. CURATE COLLABORATE
ACCESS EDUCATE

9. Thanks!
@walshybhoy