2. The ROI of Social Media Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans What The Heck Do I Measure & How Do I Know It’s Working?

3. How’d We Get Here?

5. Social Media’s Different Direct Click to Purchase is Very Rare in Social Media

6. There’s Not A Quick Way to Measure There’s a Lot of Manual Labor Involved

7. First - Who’s In Your Audience?

8. Second – They Use Different Types of Social Media

9. Third - Identify & Define Success

12. What is Your Investment - Employee Resources - Technology Expenditures - Infrastructure Costs - Training

13. Last - Re-Evaluate & Tweak Goals If It Doesn’t Work – Stop Doing It! Tim O’Reilly, OGI Keynote 7/21/09 Don’t Fall In Love…

14. But Remember It Isn’t Always a Sale You Can Choose To Measure Success With With Social Media It’s All About the Indirect Return

23. Real World Example

24. Using Social Media to Engage, Interact, Involve & Influence Your Audience

25. Understanding Your Audience

26. Hold A Conversation in a Community

27. Videos…. Lead To

28. Your Audience Creating Them

29. Photos …. Lead To

30. Your Audience … Creating &Sharing Them

31. Linked In Profile… Lead To

32. Audience Created Groups & Discussions

33. Networking Where Your Audience Is

34. Leads to Over 480k Seeing Your Message

35. Twittering Leads To….

36. Twitters Holding Conversations About You

37. All of This Social Stuff Lead To….

38. Measured Results Of Target Audience?

40. Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com