The SEO Audit Toolbox

1. The SEO Audit Toolbox

2. BrightEdge

3. BrightEdge

4. The Good The Not so Good
BrightEdge
• Organic Traffic, Keyword Tracking,
Project Management, Reporting &
More, All in One Package
• Efficient Tracking & Evaluation for
1000+ Page Sites
• Data Cube: Keyword Tool and
Competitor Rankings, All
Keywords Ranking 1-100
• $$$$ & Yearly Contracts
• Number of Keyword Tracking
Limitations
• Not Plug & Play, Requires Longer
Setup
Good For Ecommerce, Multi Location
and Enterprise Level Sites

5. Semrush

6. Semrush
The Good The Not so Good
• Regularly Updated Rankings for All
Search Terms in Positions 1-100
• Assign “Dollar Value” to Organic
Rankings (How Much Would it
Cost to Buy The Traffic via PPC)
• Domain vs Domain vs Domain vs
Domain Comparison
• $69.95 - $549.95 Per Month
Depending on Package
• Doesn’t Take Google Places into
Account in Rankings
• Organic Traffic Data Can be Way
Off from Google Analytics
Good For Quick Competitor
Analysis & Site Overview

7. Word Cloud

8. Word Cloud
The Good The Not so Good
• Not Java based like Worddle
(Works with Chrome)
• What is The Content Really
About?
• Free
• Will only look at < 1,000 Unique
Words
• Can’t Export as a JPG or PNG
Easily
• Site Can be Finicky
Good For Analyzing 100-1000
Word Blocks of Content

9. Lucky Orange

10. Lucky Orange

11. Lucky Orange
The Good The Not so Good
• Records Every Click, Mouse
Movement, Keystroke &
Interaction
• *** Out Keystrokes, Does Not
Record User Info like CC #’s
• Heat Maps, Form Abandonment,
Live Chat
• Can Slow a Site Down
• $10 - $100+ Per Month
• Package is Based on Page Views,
Can Burn Through Them With a
Bigger Site
Good For Evaluating Conversion &
Diagnosing Usability Issues

12. GTmetrix

13. GTmetrix

14. GTmetrix
The Good The Not so Good
• Instant Breakdown of Page Load
Time, Size & Requests
• Waterfall Breakout to Pinpoint
Bottlenecks
• Free (Paid Pro Version Available)
• Displayed Load Times Can Bounce
Around Quite a Bit
• Blanket Recommendations
• Issues Sometimes with https Sites
Good For Evaluating Page Speed
& Server Response Time

15. Screaming Frog

16. Screaming Frog

17. The Good The Not so Good
• Titles, Meta & Subheadings
• 301’s, 302’s, & 404’s
• Alt Image Tags
• Only Crawls 500 URLS in Free
Version
Screaming Frog
Good For Quick Site Overview of
Page Titles & Meta Descriptions

18. Majestic

19. Majestic
The Good The Not so Good
• Quick Overview of Link Profiles
• Anchor Text Distribution
• New Additions Daily
• Free Version is Very Limited
Plans start a $50 per Month
• No Function for Building A
Disavow File Directly From Tool
Like In Ahrefs
Good For Link Profile Overviews &
In Depth Audits

20. Resources & Reference
BrightEdge
http://www.brightedge.com/
Semrush
https://www.semrush.com
Word Cloud
http://www.abcya.com/word_clouds.htm
Lucky Orange
http://luckyorange.com/
GTmetrix
https://gtmetrix.com/
Screaming Frog
https://www.screamingfrog.co.uk/seo-spider/
Majestic
https://majestic.com