18. …the best relationships are the ones
where you give them something, and
then you start forming a relationship that
then may benefit you somewhere along
the line in the future.
-Gary Vaynerchuk
42. UX
_ Unify the site's goals
_ Architecture
_ Global Navigation and internal linking
_ How many clicks does it take?
_ Time on site signals
_ Will others want to link to it?
_ User testing before and after site launch
54. PR
When you find relevant articles, don’t just
focus on the site. Read the author profile,
read their other work and connect via
LinkedIn.
55. SOCIAL // PR // CONTENT
Type “related:website.com” into
Google’s search bar for a domain or
page and the engine will return pages
it perceives as similar.
61. …the best SEOs have done such a good
job at educating other teams on SEO that,
after a while, there doesn’t need to be
someone advocating for the ‘right thing
for SEO’ because that’s naturally been
weaved into the fabric of every digital
professional’s job.
-Erin Everhart
Intro
Me – group for 7 years
Burns
Branding
Interactive – build awesome websites that convert
And digital marketing
Content marketing
If you follow the leader, you’ll never be a leader.
Do things your competitors can’t do and say things they won’t say.
Garrett Acott is a great example.
Ask yourself something. “Would you buy your company’s product over one that simplifies everything into one clear experience?
Happy Customers spend more
They’re more loyal
More willing to give you the benefit of the doubt
Who says you can’t swear in marketing?
Market to the beat of your own drummer
Disruptive irreverence
This is the part that stuck out, and it makes sense. I frequent the places I like. I tell people about them. I’m willing to try out their other ventures.
Al’s Barbershop
Come see me afterwards for hard copy
STRENGTHENING RELATIONSHIPS WITH BETTER SEO INTEGRATION
Main point today: Making those you work with happy.
Clients aren’t just the ones who pay the bills
Clients can be your internal team
Account Managers, Producers, Developers, Content Development, Paid, UX, Designers, Social, PR
Another department
Client’s vendor – Play well with others
This is was builds relationships and referral business.
Marketing is hard. SEO is hard. Dealing with clients is hard.
CORPORATE
AGENCY
WORK FROM A COFFEE SHOP
REGARDLESS OF WHERE YOU WORK, IT CAN FEEL LIKE THIS
EVER FEEL LIKE YOUR JOB IS CLEANING UP SOMEONE ELSE’S MESS?
Help people show the added value of their work
Give them something nice that they’ll appreciate
HELP PEOPLE SELL, NOT JUST RANK
SMALL GOALS
BIG GOALS
MONEY IN THE BANK
Situations
Can Lead to new business
Especially with B2B companies get acquired
Situations
Can Lead to new business
Especially with B2B companies get acquired
Situations
Can Lead to new business
Especially with B2B companies get acquired
Situations
Can Lead to new business
Especially with B2B companies get acquired
Situations
Can Lead to new business
Especially with B2B companies get acquired
We know a lot of the big technical aspects and content pieces that are direct ranking factors
We spend a lot of time on them
REBUILDING THE FOUNDATION
Performance – site speed
Crawlability – access for engines, JS
Structure
Content Management – avoiding dupes
REBUILDING THE FOUNDATION
Performance – site speed
Crawlability – access for engines, JS
Structure
Content Management – avoiding dupes
Many of you are probably familiar with many of these tools BUT
Think about the context of how others could find it helpful.
These are things that we look at every day.
Things we read about every day.
Things we try and test.
Think about from someone else’s perspective.
Can they trigger entity association and topic modeling algorithms
Situations
Can Lead to new business
Especially with B2B companies get acquired
Refresh Denver
Situations
Can Lead to new business
Especially with B2B companies get acquired
Content Creation Play
Situations
Can Lead to new business
Especially with B2B companies get acquired
Easy Links, great for local
Hire them to write a piece. Do an interview. Interview them!