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By Everett Sizemore | May 12 & 13, 2016 | Breckenridge, Colorado
Growing Your Brand as an Entity
in Google’s Knowledge Gra...
GoInflow.com
Why you should go through all of the trouble in the
first place.
How to mark up your own site, including exam...
Using
To place
Into the
Javascript Object Notation for Linked Data
So You Can Get
Read This! PracticaleCommerce.com/articles/88211-SEO-How-to-Optimize-Knowledge-Graph-for-Your-Brand
Because
#1 = Not us.
GoInflow.com
GoInflow.com
GoInflow.com
GoInflow.com
<script type="application/ld+json”>
{ "@context" : "http://schema.org",
"@type" : "Person”,
"name" : "Everett...
GoInflow.com
Raising Hell Also Works, Sometimes
GoInflow.com
GoInflow.com
~ Some Random Person on the Internet
GoInflow.com
GoInflow.com
GoInflow.com
A Small Portion of What’s Available at - https://schema.org/Organization
GoInflow.com
GoInflow.com
GoInflow.com
Important!
GoInflow.com
https://developers.google.com/structured-data/testing-tool/
GoInflow.com
Turning It Up a Notch
Growing Your Brand as an Entity
GoInflow.com
Updating an Existing KG Box
GoInflow.com
Updating an Existing KG Box
It doesn’t say anything about legal weed.
GoInflow.com
It Doesn’t Hurt to Ask!
BEFORE AFTER
GoInflow.com
Owned Listings
MarketingLand.com/finally-brands-can-edit-their-
knowledge-graph-cards-in-google-163698
GoInflow.com
“If a search for your brand doesn’t already trigger a Knowledge Graph panel, the
unfortunate reason is that G...
GoInflow.com
Where To Define & Connect Entities
GoInflow.com
Media (Images, Sounds and Videos)
GoInflow.com
https://www.wikidata.org/wiki/Q21168196
GoInflow.com
https://openlibrary.org/
GoInflow.com
Quoting Authors, Experts and Celebrities
“Notable: We limit ourselves
to quotations which are
notable. A quot...
GoInflow.com
The English version of the DBpedia knowledge base describes 4.58 million things
(entities), including 1,445,0...
GoInflow.com
http://www.aboutus.com/inflow
GoInflow.com
https://en.wikipedia.org/wiki/Inflow_(company)
GoInflow.com
GoInflow.com
The Problem With Open Linked Data
GoInflow.com
The Solution
GoInflow.com
We Imagine “Hubs & Spokes”
GoInflow.com
It’s a Mess
http://opte.org/maps/
GoInflow.com
http://opte.org/maps/
GoInflow.com
Why You Should Care About KGO
http://www.goinflow.com/kgo/
Tips for Optimization Google’s Knowledge Graph Box...
SearchCon 2016 | Knowledge Graph Entities with Everett Sizemore
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SearchCon 2016 | Knowledge Graph Entities with Everett Sizemore

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SearchCon 2016 | Knowledge Graph Entities with Everett Sizemore

  1. 1. By Everett Sizemore | May 12 & 13, 2016 | Breckenridge, Colorado Growing Your Brand as an Entity in Google’s Knowledge Graph
  2. 2. GoInflow.com Why you should go through all of the trouble in the first place. How to mark up your own site, including example code that you can customize. How to define and connect your brand on Open Data websites, such as Wiki Data, DBPedia, the Open Library Project, etc. http://opte.org/maps/ You Are Going to Learn These 3 Things:
  3. 3. Using To place Into the Javascript Object Notation for Linked Data
  4. 4. So You Can Get
  5. 5. Read This! PracticaleCommerce.com/articles/88211-SEO-How-to-Optimize-Knowledge-Graph-for-Your-Brand Because
  6. 6. #1 = Not us.
  7. 7. GoInflow.com
  8. 8. GoInflow.com
  9. 9. GoInflow.com
  10. 10. GoInflow.com <script type="application/ld+json”> { "@context" : "http://schema.org", "@type" : "Person”, "name" : "Everett Sizemore”, "jobTitle" : "Director of Marketing”, "image" : "http://www.gravatar.com/avatar/cc9b6b86eab7e72425f0eec907553bcc", "url" : "http://www.esizemore.com", "sameAs" : [ "https://plus.google.com/u/0/+everettsizemore", "http://www.freebase.com/m/0cgwm3t", "https://about.me/everettsizemore", "http://www.linkedin.com/in/everett", "https://www.wikidata.org/wiki/Q21180686", "http://www.goinflow.com/author/everett/", "http://www.pinterest.com/balibones/inbound-marketing", "http://www.twitter.com/balibones"] }</script>
  11. 11. GoInflow.com Raising Hell Also Works, Sometimes
  12. 12. GoInflow.com
  13. 13. GoInflow.com ~ Some Random Person on the Internet
  14. 14. GoInflow.com
  15. 15. GoInflow.com
  16. 16. GoInflow.com A Small Portion of What’s Available at - https://schema.org/Organization
  17. 17. GoInflow.com
  18. 18. GoInflow.com
  19. 19. GoInflow.com Important!
  20. 20. GoInflow.com https://developers.google.com/structured-data/testing-tool/
  21. 21. GoInflow.com Turning It Up a Notch Growing Your Brand as an Entity
  22. 22. GoInflow.com Updating an Existing KG Box
  23. 23. GoInflow.com Updating an Existing KG Box It doesn’t say anything about legal weed.
  24. 24. GoInflow.com It Doesn’t Hurt to Ask! BEFORE AFTER
  25. 25. GoInflow.com Owned Listings MarketingLand.com/finally-brands-can-edit-their- knowledge-graph-cards-in-google-163698
  26. 26. GoInflow.com “If a search for your brand doesn’t already trigger a Knowledge Graph panel, the unfortunate reason is that Google doesn’t consider the brand to be a large enough entity that searchers would benefit from seeing additional information.” ~ Jill Kocher, Practical eCommerce
  27. 27. GoInflow.com Where To Define & Connect Entities
  28. 28. GoInflow.com Media (Images, Sounds and Videos)
  29. 29. GoInflow.com https://www.wikidata.org/wiki/Q21168196
  30. 30. GoInflow.com https://openlibrary.org/
  31. 31. GoInflow.com Quoting Authors, Experts and Celebrities “Notable: We limit ourselves to quotations which are notable. A quotation can be notable because it has achieved fame due to its enduring relevance to many people, or because it is attributed to a notable individual, or appeared in a notable work.”
  32. 32. GoInflow.com The English version of the DBpedia knowledge base describes 4.58 million things (entities), including 1,445,000 people, 735,000 places, 411,000 creative works, 241,000 organizations – Is Yours One of Them? There are also localized versions of DBpedia in 125 languages (including Italian). All these versions together describe 38.3 Million Entities.
  33. 33. GoInflow.com http://www.aboutus.com/inflow
  34. 34. GoInflow.com https://en.wikipedia.org/wiki/Inflow_(company)
  35. 35. GoInflow.com
  36. 36. GoInflow.com The Problem With Open Linked Data
  37. 37. GoInflow.com The Solution
  38. 38. GoInflow.com We Imagine “Hubs & Spokes”
  39. 39. GoInflow.com It’s a Mess http://opte.org/maps/
  40. 40. GoInflow.com http://opte.org/maps/
  41. 41. GoInflow.com Why You Should Care About KGO http://www.goinflow.com/kgo/ Tips for Optimization Google’s Knowledge Graph Box for Your Brand http://marketeer.kapost.com/knowledge-graph-optimization-tips/ The JSON-LD Playground http://json-ld.org/playground/ I Became an Entity: How I’m on the Knowledge Graph https://moz.com/ugc/i-became-an-entity-how-im-on-the-knowledge-graph I Am an Entity: Hacking the Knowledge Graph https://moz.com/blog/i-am-an-entity-hacking-the-knowledge-graph Demystifying the Knowledge Graph http://searchengineland.com/demystifying-knowledge-graph-201976 Using Entity Markup to Appear in the KG http://searchengineland.com/5-ways-optimize-markup-knowledge-graph-semantic-search-186755 Knowledge Graph Optimization (KGO) http://www.blindfiveyearold.com/knowledge-graph-optimization Learn About the Knowledge Graph API http://searchengineland.com/laymans-visual-guide-googles-knowledge-graph-search-api-241935 Thank You!

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