Why Location Based Experience is the New Frontier of Mobile Search.

1. Why Location-Based Experience is the
New Frontier of Mobile Search

2. Yext by the Numbers
Yext is the world’s #1 Location Management Platform
650k+
Locations
Managed
425+
Enterprise
Clients
500+
Employees
6
Offices
Worldwide
100+
Global
Publisher
Partners
115+
Member
Technology
Team
$115M
Funding
2014 + 2015
Forbes most
promising
companies list
60+
Member
Services
Team

3. What We See
Sources: Think With Google, 2015; comScore, 2014; U.S. Census Bureau, 2015
Smartphones have fundamentally changed
how consumers interact with the world.
4in 5
local mobile
searches result
in a purchase
34x
Increase in
“Near Me” searches
since 2011
93%
of sales still occur
in person

4. Location Services
The best apps on your phone use location services to help you Go Places.

5. Brands needs to be connected to all these
apps and services in order for mobile consumers
to easily find, visit and transact with their locations.

6. The Rise of Near-Me Searches

7. The Rise of Near-Me Searches
Mobile search behavior is anchored in local
Queries with “near me,” “closest,” and
“nearby” have increased rapidly over the
past few years, nearly doubling from 2014 to
2015
Source: Google, I-Want-to-Go Micro Moments: From Search to Store, 2015

8. The Rise of Near-Me Searches
Google Now Assumes You Want Local Information
“Near me” searches have
increased so much that Google
automatically displays local results
for highly general searches, such
as “cable” or “dentist”

9. The Rise of Near-Me Searches
Mobile Empowered Consumer Expectations
• Mobile consumers expect this information wherever and whenever they’re searching.
Store Visits In-Store Purchases On-The-Go Searches
50%
of smartphone users
who conduct a search
for a business convert
that same day
18%
of smartphone searches
for a local business lead
to a same-day purchase
50%
of consumers who
aren’t sure where to eat
don’t search until within
an hour of going

10. Micro-Moments: Location-Based Experience
Google defines these in-the-go searches as “micro-moments”
• Consumer journey is fractured into hundreds
of real-time, intent-driven micro moments
where customer interacts with a brand
• Each one is a critical opportunity for brands to
shape our decisions and preferences
• These decisions and preferences drive
experiences, which are shaped by location
• All the latest apps are focused on creating
local experiences for consumers

11. Micro-Moments: Location-Based Experience
Example: Snapchat’s GeoFilters
Snapchat

12. Micro-Moments: Location-Based Experience
Example: Starbucks Geo-Location Technology
Starbucks

13. Micro-Moments: Location-Based Experience
Example: Starbucks Geo-Location Technology
Starbucks Spotify
+

14. Translation?

15. Reach customers wherever they search via integration-based partnerships with Google,
Facebook, Apple, and 100+ other third-party apps, maps, and directories.
How do you make each one of these endpoints the best they can be?
1. You Need to Be Everywhere

16. 2. Need to Enhance Listings with Rich Content
When it comes to online
business information, less isn’t
more. Rich listings with images,
descriptions, reviews, contact
information and directions drive
engagement.
Patented Clickable
Featured Message
Local URL
Merchant Verified
Menu
Rich Description

17. 2. Need to Enhance Listings with Rich Content
• Yext’s Comparative Listings
Study showed that across the
board, additional listing fields
(beyond NAP) showed a
positive impact on
engagement
• Listing fields include:
• Hours
• URL
• Menu
• Logo
• Photos
• Videos
• Calendar
Yext’s Comparative Listings Study, 2015
• Emails
• Product List
• Facebook URL
• Twitter Handle
• Descriptions
• Payment Options
• Foursquare Offer

18. Yext:
#1 Global Location Data
Management Platform

19. #1 Location Management Platform & Ecosystem
1&1
5k
8coupons
10k
411.Com
192.Com
1888
abcNotes
AirYell
AroundMe
Avantar
Better Fonts
Bing
bizwiki.co.uk
Branchenbuch Deutschland
Brownbook
BundesTelefonbuch
Busqueda-local.es
Buurtlink.nl
ChamberofCommerce.com
CityMaps
CitySquares
CitySearch
CoPilot
Countdown
Craigslist
Credibility Review
Credibility.com
Custom Keyboard
Cycling
Cylex
Daily Record
Daskleine Badische
Detelefoongids.nl
DexKnows
Dialo
Elocal
EZLocal
Factual
FindNear Me
Focus
Font Candy
Forecast Now
Foursquare
Freieauskunft
GasBuddy
Gelbe Seiten
GetFave
GMX
Goldenpages.ie
Here
Herold.at
iBegin
iGlobal
The Independent
Infobel
Insider Pages
LocalDatabase
LocalPages
Local.com
Localscope
Lokaleauskunft
MapQuest
Marathon
Meinestadt
Merchant Circle
The Mirror
My LocalServices
MyRadar
MyTown.ie
MyTransit NYC
MyTuner
N49
Najisto.cz
Navmii
NOAANow
Oeffnungszeiten
onTime LIRR
Opendi
Openingstijden
Pages24
Pagesdor.be
Panoramika.cz
Perfect365: Portrait
Photofy
Piclay
Pocketly
Poynt
Quakefeed
Ricarce Imprese
Roadtrippers
Scoot
The Scotsman
Shoply
ShowMe Local
SkyView
SloPro
Smart Ride
SplitPic
Stadtbranchenbuch.de
Start Running!
Stick Texting Lite
StudioDesign
The Sun
Superpages
Switchboard
Tapatalk
Telenav
TomTom
Topix
TouchLocal
Transit Tracker
Twitter
VebidooBiz
Viber
Vinden.nl
Voradius
White & YellowPages
WhitePages
Weather Cast HD
Weather Warning
Web.de
Where To?
Wisepilot
YP
YaSabe
Yahoo
Yandex
Yalwa
YellowMoxie
YellowPageCity
YellowMap
Yellowise
Yell
Yelp
Zlate Sranky
Zoeken.nl
Apple
Facebook
Google

20. Pages
Drive foot traffic from your online properties to your physical locations
with optimized local pages, locators, and mobile screens in your own website and app.

21. Xone
Engage customers via their smartphones during in-person visits, and after they have left.

22. Thank You
@yext
@timamiller