Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

SearchCon 2016 | Every Search is a Local Search with Tim Miller, Yext

Why Location Based Experience is the New Frontier of Mobile Search.

Libros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo

Audiolibros relacionados

Gratis con una prueba de 30 días de Scribd

Ver todo
  • Sé el primero en comentar

SearchCon 2016 | Every Search is a Local Search with Tim Miller, Yext

  1. 1. Why Location-Based Experience is the New Frontier of Mobile Search
  2. 2. Yext by the Numbers Yext is the world’s #1 Location Management Platform 650k+ Locations Managed 425+ Enterprise Clients 500+ Employees 6 Offices Worldwide 100+ Global Publisher Partners 115+ Member Technology Team $115M Funding 2014 + 2015 Forbes most promising companies list 60+ Member Services Team
  3. 3. What We See Sources: Think With Google, 2015; comScore, 2014; U.S. Census Bureau, 2015 Smartphones have fundamentally changed how consumers interact with the world. 4in 5 local mobile searches result in a purchase 34x Increase in “Near Me” searches since 2011 93% of sales still occur in person
  4. 4. Location Services The best apps on your phone use location services to help you Go Places.
  5. 5. Brands needs to be connected to all these apps and services in order for mobile consumers to easily find, visit and transact with their locations.
  6. 6. The Rise of Near-Me Searches
  7. 7. The Rise of Near-Me Searches Mobile search behavior is anchored in local Queries with “near me,” “closest,” and “nearby” have increased rapidly over the past few years, nearly doubling from 2014 to 2015 Source: Google, I-Want-to-Go Micro Moments: From Search to Store, 2015
  8. 8. The Rise of Near-Me Searches Google Now Assumes You Want Local Information “Near me” searches have increased so much that Google automatically displays local results for highly general searches, such as “cable” or “dentist”
  9. 9. The Rise of Near-Me Searches Mobile Empowered Consumer Expectations • Mobile consumers expect this information wherever and whenever they’re searching. Store Visits In-Store Purchases On-The-Go Searches 50% of smartphone users who conduct a search for a business convert that same day 18% of smartphone searches for a local business lead to a same-day purchase 50% of consumers who aren’t sure where to eat don’t search until within an hour of going
  10. 10. Micro-Moments: Location-Based Experience Google defines these in-the-go searches as “micro-moments” • Consumer journey is fractured into hundreds of real-time, intent-driven micro moments where customer interacts with a brand • Each one is a critical opportunity for brands to shape our decisions and preferences • These decisions and preferences drive experiences, which are shaped by location • All the latest apps are focused on creating local experiences for consumers
  11. 11. Micro-Moments: Location-Based Experience Example: Snapchat’s GeoFilters Snapchat
  12. 12. Micro-Moments: Location-Based Experience Example: Starbucks Geo-Location Technology Starbucks
  13. 13. Micro-Moments: Location-Based Experience Example: Starbucks Geo-Location Technology Starbucks Spotify +
  14. 14. Translation?
  15. 15. Reach customers wherever they search via integration-based partnerships with Google, Facebook, Apple, and 100+ other third-party apps, maps, and directories. How do you make each one of these endpoints the best they can be? 1. You Need to Be Everywhere
  16. 16. 2. Need to Enhance Listings with Rich Content When it comes to online business information, less isn’t more. Rich listings with images, descriptions, reviews, contact information and directions drive engagement. Patented Clickable Featured Message Local URL Merchant Verified Menu Rich Description
  17. 17. 2. Need to Enhance Listings with Rich Content • Yext’s Comparative Listings Study showed that across the board, additional listing fields (beyond NAP) showed a positive impact on engagement • Listing fields include: • Hours • URL • Menu • Logo • Photos • Videos • Calendar Yext’s Comparative Listings Study, 2015 • Emails • Product List • Facebook URL • Twitter Handle • Descriptions • Payment Options • Foursquare Offer
  18. 18. Yext: #1 Global Location Data Management Platform
  19. 19. #1 Location Management Platform & Ecosystem 1&1 5k 8coupons 10k 411.Com 192.Com 1888 abcNotes AirYell AroundMe Avantar Better Fonts Bing bizwiki.co.uk Branchenbuch Deutschland Brownbook BundesTelefonbuch Busqueda-local.es Buurtlink.nl ChamberofCommerce.com CityMaps CitySquares CitySearch CoPilot Countdown Craigslist Credibility Review Credibility.com Custom Keyboard Cycling Cylex Daily Record Daskleine Badische Detelefoongids.nl DexKnows Dialo Elocal EZLocal Factual FindNear Me Focus Font Candy Forecast Now Foursquare Freieauskunft GasBuddy Gelbe Seiten GetFave GMX Goldenpages.ie Here Herold.at iBegin iGlobal The Independent Infobel Insider Pages LocalDatabase LocalPages Local.com Localscope Lokaleauskunft MapQuest Marathon Meinestadt Merchant Circle The Mirror My LocalServices MyRadar MyTown.ie MyTransit NYC MyTuner N49 Najisto.cz Navmii NOAANow Oeffnungszeiten onTime LIRR Opendi Openingstijden Pages24 Pagesdor.be Panoramika.cz Perfect365: Portrait Photofy Piclay Pocketly Poynt Quakefeed Ricarce Imprese Roadtrippers Scoot The Scotsman Shoply ShowMe Local SkyView SloPro Smart Ride SplitPic Stadtbranchenbuch.de Start Running! Stick Texting Lite StudioDesign The Sun Superpages Switchboard Tapatalk Telenav TomTom Topix TouchLocal Transit Tracker Twitter VebidooBiz Viber Vinden.nl Voradius White & YellowPages WhitePages Weather Cast HD Weather Warning Web.de Where To? Wisepilot YP YaSabe Yahoo Yandex Yalwa YellowMoxie YellowPageCity YellowMap Yellowise Yell Yelp Zlate Sranky Zoeken.nl Apple Facebook Google
  20. 20. Pages Drive foot traffic from your online properties to your physical locations with optimized local pages, locators, and mobile screens in your own website and app.
  21. 21. Xone Engage customers via their smartphones during in-person visits, and after they have left.
  22. 22. Thank You @yext @timamiller

×