How Any Company Can Use #Snapchat
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With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
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How Any Company Can Use #Snapchat
- 2. @wonderwall7 #SEJThinkTank • At SEJ since 2013 • Worked in marketing and journalism since 2005 • Wrote ‘The Complete Guide to Snapchat Marketing,’ published on Amazon • Worked with • Also do content strategy and branded news content for clients through MoxieDot.com and StoryShoutNews.com
- 4. @wonderwall7 #SEJThinkTank You Will Learn • Some of the most effective ways to target audiences • What works best for specific campaigns • How to interact with influencers • How to use the time limits to your advantage
- 5. @wonderwall7 #SEJThinkTank Snapchat Stats • Happy 5th Anniversary Snapchat! • 100m daily active users • 60% contribute daily content • 30% of millennials use regularly • 10B daily video views
- 6. @wonderwall7 #SEJThinkTank Do you currently use Snapchat? 1. Yes, for marketing 2. Yes, on a personal level 3. Yes, for both 4. No, but planning on it
- 7. @wonderwall7 #SEJThinkTank Snapchat Basics • BE SILLY AND FUN! Snapchat is the complete opposite of LinkedIn • Pimp your profile on your larger social networks • Share your snapcode (QR code)
- 8. @wonderwall7 #SEJThinkTank Why People Use Snapchat • 35% use it specifically BECAUSE their content disappears • Capitalize on this by offering info they won’t find any where else • It’s Fun! Filters change daily.
- 9. @wonderwall7 #SEJThinkTank My Best Snapchat Story Yet
- 10. @wonderwall7 #SEJThinkTank My Best Snapchat Story Yet
- 11. @wonderwall7 #SEJThinkTank My Best Snapchat Story Yet
- 12. @wonderwall7 #SEJThinkTank This worked because… • It’s the opposite of Linkedin • It harnesses the core features of Snapchat (temporary and filters) • It showed a personal glimpse into my daily life
- 13. @wonderwall7 #SEJThinkTank Snapchat Content • Snap daily- make users look forward to your content • What are you main points you want to get across? This is what you should be snapping about. • Hate all you want, but Kim Kardashian does an amazing job of this.
- 14. @wonderwall7 #SEJThinkTank Snapchat Campaigns • Save videos, images, and stories to repost on other social networks • Use geofilters and sponsored filters • Have influencer channel takeovers
- 15. @wonderwall7 #SEJThinkTank Snapchat Campaigns • Contests to grow engagement and followership • Ask personalized questions– “Snap us a pic of where you play Pokemon Go!’
- 16. @wonderwall7 #SEJThinkTank In your opinion, what is the most appealing aspect of Snapchat? 1. Engagement with user base 2. Filters 3. Content (e.g. discovery channels from publishers) 4. Its impermanence
- 17. @wonderwall7 #SEJThinkTank Audience Engagement • Allow users to chat with you • Engage with fan’s profiles through chat (swipe right) • Even 20 minutes a day makes a difference
- 18. @wonderwall7 #SEJThinkTank What can you do in 20 mins a day? • Watch the stories of users you follow and respond without selling. Emojis recommended! • Add 1-4 snaps to your brand’s story • Look for new users to follow– check out my article on Snapchat directories
- 19. @wonderwall7 #SEJThinkTank What Should You Be Measuring? • Friend Count • Link and promo code conversions • Snap Views • Completion Rate (Last two metrics only available for 24 hours)
- 20. @wonderwall7 #SEJThinkTank Key Takeaways • Repurpose your content on other social media channels • Post and engage daily • Work with influencers for channel takeovers and increased exposure • Use time limits to your advantage
- 21. @wonderwall7 #SEJThinkTank @wonderwall7 kelsey@searchenginejournal.com Email me and I’ll send you my Snapchat e-book for free!
Notas del editor
- Republish content: redbull’s campaign (republished their snap videos on YouTube) Use geofilters and sponsored filters Taco Bell’s Cinco de Mayo campaign for 225 million views Influencer takeovers: Unilever partnered with a Vine influncer for a snapchat takeover that had over 500 million views and directly linked to higher ROI (sales)
- Mention lifehealthpro article