Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns? In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus: - Easy ways to identify wasted ad spend. - Strategies to uncover new keywords that drive leads. - Ways to improve customer experience and close more deals. - Tactics to eliminate blind spots in your marketing. - Why Google’s call tracking feature won’t cut it. If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data. Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.