Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals. SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry. From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz. Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers. In this webinar, you will learn: - What SEJ advertising products are best suited for specific marketing goals - Why the majority of SEJ advertisers are repeat customers - And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.

1. How SEJ
Advertising Drives
Awareness &
Targeted Leads
Presented By Jessica Cromwell, Dir. Sales
at Search Engine Journal

2. Takeaways
In today's webinar, you will learn...
What SEJ advertising products are best suited for specific marketing goals
What it's like to work with our team
How SEJ advertising generates quality leads, boosts awareness, and can help to
position your brand as an authority

3. About Us
We've been educating and empowering the
digital marketing community since 2003 by
providing the freshest news and latest best
practices from the industry’s smartest
practitioners.
3M+ pageviews
1.2M+ users
122K+ newsletter subscribers
561K+ social followers
2.4M+ sessions

4. In-House/Agency SEO
All levels
Handles day-to-day, drives
development and execution, leads
SEO strategy
Needs relevant, timely news, and
expert guidance
Decision makers and influencers
for martech purchases
Digital Marketer
2 to 5 years experience
In charge of search and digital
projects
Needs ideas and how-tos for
digital campaign planning and
execution
Key influencer for martech
purchases
Executive Marketer
6 to 9+ years experience
In charge of biz dev and marketing
strategy
Needs news and case studies for
campaign strategy, budgeting, and
resources
Decision maker for martech
purchases
Our Audience

5. Poll
Which of our audience personas are you
most interested in reaching?

6. Pain Points
Some common problems we hear
from prospective advertisers...
Low bandwidth
Our team doesn’t have the bandwidth to
produce effective, hyper-targeted campaigns.
Staying top of mind
Our brand is in a highly competitive industry so
staying top of mind is a challenge.
Generating the right leads
We haven’t been able to find a reliable source
for filling our sales pipeline with good leads that
convert into good business.

7. Value
Proposition
SEJ advertising bridges the gap between
brands like yours and the digital marketing
community.
We've successfully matched hundreds of brands to thousands of digital marketers in need of
the products and services that help them do better work and build bigger businesses by working
closely with our advertisers to deliver campaigns that are impactful and effective.

8. Solutions
We offer a range of products to suit
every marketing goal.
Emails & Newsletter Ads
Drive SEJ subscribers to connect directly with your brand by
offering downloadable resources and exclusive offers.
Webinars & Ebooks
Supply your sales team with targeted leads while reaping
the benefits of heightened brand awareness and authority.
Takeovers
Your ads shown to thousands of marketers coming to SEJ
everyday keeps your brand top of mind in the community.
Sponsored Articles
Position your brand as an authority, drive traffic to your
website, and rank in top positions of Google search results
for your target keywords.

9. Poll
What are your current marketing goals?

10. Review product specs
Check availability
See examples
Secure orders
Advertising with us is quick and easy. Go to
ShopSEJ.com to...
ShopSEJ
The Online Marketplace for
Search Engine Journal
Advertising

11. Takeover
Package
Your ads shown to thousands of marketers
visiting SEJ everyday.
☑ Raise awareness
☑ Drive traffic to your website
☑ Stay top of mind

12. Webinar
Sponsorship
A powerful tool for developing new
business while positioning your brand as an
expert and authority figure.
☑ Generate targeted leads
☑ Build authority
☑ Retarget traffic
☑ Raise awareness

13. Ebook
Sponsorships
An effective lead generation campaign with
high volume and minimal lift.
☑ Generate targeted leads
☑ Retarget traffic
☑ Build authority

14. Dedicated
Email
Your standalone message delivered to SEJ
subscribers after a comprehensive review
by our team to ensure its effectiveness.
☑ Drive traffic to your website
☑ Stay top of mind
☑ Raise awareness

15. Newsletter
Ads
Your brand featured throughout our daily
newsletter sent to subscribers Monday
through Friday.
☑ Raise awareness
☑ Drive traffic to your website
☑ Stay top of mind

16. Sponsored
Article
Your advertorial published on SEJ just like
our other articles and promoted across our
social channels and in our newsletter for
optimal reach.
☑ Build authority
☑ Raise awareness
☑ Drive traffic to your website
☑ Rank
☑ Retarget

17. Rates
Go to ShopSEJ.com for more details.
Takeover Package
$10,000 per 7-day run
Webinar Sponsorship
$12,500 each, CPL pricing available upon request
Ebook Sponsorships
$4,500-$5,500 to co-sponsor, or $15,000 for exclusivity
Dedicated Email
$5,000 per blast
Newsletter Ads
$5,000 per week M-F
Sponsored Article
$3,000-$4,250 per post

18. Proof
What our advertisers are saying...
"The lead volume and quality we've gotten advertising with SEJ over the past
year has kept us busy! The investment has provided a much better return than
any trade show or conference. Their audience is educated & qualified and the
SEJ team has been nothing short of wonderful to work with."
"A specific date can be assigned to the accelerated growth of our company, the
day we started working with SEJ. SEJ offers the perfect audience trifecta -
Relevant, large and engaged. The positive ROI from their advertising products
is measured in triple digits. Working with their sales and support team has been
nothing but pleasurable."
"We have done several webinars with SEJ and they never disappoint. The team
is spectacular and make sure experience is efficient and stress-free. They
drive a positive ROI with qualified leads and lots of them which makes
marketing, sales, and leadership happy."
"SEMrush is a firm believer of the credibility and authenticity of the Search
Engine Journal brand. SEJ has been a valued partner in reaching out to the SEO
community since 2016 up to the present. We have grown leaps and bounds
since then, and it is amazing to have done that alongside SEJ. Every year, we
allocate a huge chunk of our advertising resources solely for the SEJ audience.
We believe in the high-quality of SEJ's content pieces, and how the SEJ
platform allows us to reach our desired target market in the SEO, PPC, Content
Marketing, and Social Media space."

19. What's
Happening Next
Double feature webinars to drive more leads
Webinars presented by SEJ to reduce lift
"State of" survey reports offering longevity
2022 inventory available to book August 1
We're constantly testing out new ideas and experimenting with our existing products to
enhance the SEJ experience for our advertisers and readers, so if you have an idea for
something custom we'd love to hear it!

20. Contact Us
Jessica Cromwell
Director of Sales
jessica@searchenginejournal.com
calendly.com/jessica-sej
Meg Cabrera
Sales Assistant
meg@searchenginejournal.com
calendly.com/meg-sej
Schedule a call with us to chat in depth about your specific goals
and how SEJ advertising can help.

21. Q&A
Jessica Cromwell
Director of Sales
jessica@searchenginejournal.com
calendly.com/jessica-sej
Heather Campbell
Director of Marketing
heather@searchenginejournal.com
Thank you for joining us! Any questions?