Where does SEO fit into today's marketing conversation? Warren will be doing his best Justin Timberlake while examining our industry's evolution and what strategies are "hot or not" for 2014. From June 13th's San Francisco conference "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014".

1. Search Marketing
Bringing Sexy Back
That guy
presents

2. Austin Powers
It’s Friday & you didn’t come here to hear all about me.
So instead of a long bio let’s just say, “Yeah Baby”
and get on with this presentation.
And if you really must know more about what I’m up to
when I’m not masquerading as Austin Powers…
www.warrenlee.org
International man of mystery

3. SHOW OF HANDS – IS YOUR SEO PROGRAM UNDER FUNDED?

4. PPC Search Marketing Usually Gets The LIONS SHARE of Budget
P P C

5. YETPPC IS 2% OF
SEARCH DEMAND*
*Based on Google Adwords data for a new site with low QS.

6. NOTSAYING PAID
SEARCH IS BAD
1 + 1 = 3
SEO + PPC = MORE

7. SURVEYSAYS
AT THE EXECUTIVE LEVEL – SEO IS UNDERVALUED

8. SEO is often
misunderstood

10. SEO & Personalization

11. Searchhascomealongway
Since 10 blue links

12. From 10 blue links
http://www.slideshare.net/fullscreen/crumplezone/beyond-10-blue-links-the-future-of-ranking/1

13. The Game Changer

14. Highly personalized results

15. Youcan’tmanagewhatyoucantmeasure

16. NOTSAYING PAID
SEARCH IS BAD
1 + 1 = 3
SEO + PPC = MORE
SEO AND PPC = ONE SEXY COUPLE

17. 1+1 = 3

18. 1+1 = 3

21. OH NOTOO SEXY!
Hot or Not SEOTactics

22. Thank You!
Warren Lee
warren@seo-cubed.com
@warrenleemedia
Linkedin–NERDALERT