Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.

1. Improving conversions from
your most engaged users

2. Retargeting tips & ticks:
Basics Bofu targeting

3. Great marketing
Right offer
Right +me
Right visitor

4. Great retargeting
Right offer
Right +me
Right visitor

5. How most people do retargeting
One list technique …Meh Results

6. What sales funnel?

7. A standard sales funnel
Cold Traffic
Lead
Buying
Stage

8. Bottom of funnel
Generate sales from leads

9. How could we reach these bofu
people?

10. You’ve only had email

11. Buying-Stage: They Qualified
themselves (BOFU)
Make it a no brainer to buy.

12. Make it a no-brainer that right now
is the time to buy

13. Jump inside analytics
See how this gets created.

14. 3 lists
List 1: BOFU
Who is on it? How do I know?
What is the perfect ad/offer/landing-page?
Buying
Stage

15. Create your chart
Stage of
Funnel
Rules
Ad, Landing
Page &
Offer
Goal
BOFU
Viewed
/cart
Site more
than 4 >mes
Coupon /
Free
Shipping
Purchase

16. More of this info?
Head over to our site
www.searchscien+sts.com