Searchmetrics eCommerce Ranking Factors Online Workshop
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As ranking factors differ for each industry, it’s not always the same factors that are the most important. For this reason, we have used our eCommerce keyword set to first evaluate all ranking factors that were part of the general benchmark analysis. Based on these results, we have identified the ten ranking factors that are the most important for the field of eCommerce. View our workshop on demand, to learn which ranking factors are most important to the eCommerce industry and why.
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Searchmetrics eCommerce Ranking Factors Online Workshop
- 1. 1 © Searchmetrics. All rights reserved. Do not distribute without permission.@tyson_stockton eCommerce Ranking Factors The Most Notable Ranking Factors for the eCommerce Industry
- 2. 2 © Searchmetrics. All rights reserved. Do not distribute without permission. About Us Searchmetrics is an SEO & Content Optimization platform We own all of our own data (Research Cloud) A data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search topics, social and PPC data—reaching back to 2009. We have two products, the Searchmetrics Content Experience and the Searchmetrics SEO Suite that services a variety of customers (F500, enterprise, eCommerce) Established in 2005
- 3. 3 © Searchmetrics. All rights reserved. Do not distribute without permission. AboutMe Tyson Stockton is a Professional Services Manager at Searchmetrics, working with some of the largest clients specializing in e-commerce. Prior to working at Searchmetrics, Tyson spent over 6 years working in-house at Tennis-Warehouse and its sister brands (14 domains globally) overseeing the SEM and SEO efforts. During this time, he also spent more than a year in Germany working as Marketing Manager for the European business. Tyson Stockton Professional Services Manager t.stockton@searchmetrics.com linkedin.com/in/tysonstockton @tyson_stockton
- 4. 4 © Searchmetrics. All rights reserved. Do not distribute without permission. #1HoweCommerceisevolving. #2 Most important eCommerce ranking factors. #3 Don’t forget traditional ranking factors.
- 5. 5 © Searchmetrics. All rights reserved. Do not distribute without permission. Google now handles over 2trillion searches a year!
- 6. 6 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker OnlineGluttony Only 10 results get traffic! 3,130,000,000 Results
- 7. 7 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker eCommerce Industry
- 8. 8 © Searchmetrics. All rights reserved. Do not distribute without permission. Theretail industry& eCommerce The retail industry sales for 2016 were estimated at $4.846trillion for the year, an increase of 2.9% eCommerce sales for 2016 were estimated at $394.9billion, an increase of 15.1% https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
- 9. 9 © Searchmetrics. All rights reserved. Do not distribute without permission. Stateof eCommerce U.S. eCommerce sales grow by 15.1% in 2016 Butamajorityofthis growthwentto Amazon
- 11. 11 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker Amazon a Search Engine
- 12. 12 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker https://crealytics.com/blog/2014/07/02/amazon-vs-google-jeff-bezos-wont-buy-googles-product-listing-ads-pla/
- 14. 14 © Searchmetrics. All rights reserved. Do not distribute without permission. Major Trends Universal Search integrations dominate the majority of search queries 80% now include at least one form of images, videos, news, or maps What’s new? Extended Search elements are additional opportunities to drive organic traffic Extended Search Integrations are new options for traffic Number of Organic Search results is 8.5 An Increasing number of boxes are in the SERP Significant difference in results shown for Smartphone & Desktop Searchmetrics Universal & Extended Search Study
- 15. 15 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker PaidAdsDistribution: Amazon.com
- 16. 16 © Searchmetrics. All rights reserved. Do not distribute without permission. Mobile Growth Nearly 40%of people search only on a smartphone in an average day
- 17. 17 © Searchmetrics. All rights reserved. Do not distribute without permission. Buyers Journey 81%of buyers research a products online before purchase with44%searchingon Amazon 89%of consumers use search engines for purchase decisions
- 18. 18 © Searchmetrics. All rights reserved. Do not distribute without permission. SearchmetricsBigData Longest running record of Google™ data Largest Data Set Interpret Customer Intent Appl e Watc h Historical Data Most inputs. More that just SEO Only platform with transactional search data
- 19. 19 © Searchmetrics. All rights reserved. Do not distribute without permission. #1 How eCommerce is evolving. #2MostimportanteCommercerankingfactors. #3 Don’t forget traditional ranking factors.
- 20. 20 © Searchmetrics. All rights reserved. Do not distribute without permission. 2016RankingFactorsDataSet Searchmetrics Research Cloud Top search terms by search volume Top Google positions Deep Ranking + Relevance Factors Big Data! More than just general Ranking Factors
- 21. 21 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker eCommerceRankingFactors
- 23. 23 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker MostNotableRankingFactors
- 24. 24 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker BulletsinList
- 25. 25 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker InternalList
- 26. 26 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker ShoppingCart AbovetheFold
- 27. 27 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker VideoIntegration
- 28. 28 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker WordCountLength
- 29. 29 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker Don’tForgettheBasics
- 30. 30 © Searchmetrics. All rights reserved. Do not distribute without permission. #1 How eCommerce is evolving. #2 Most important eCommerce ranking factors. #3Don’tforgettraditionalrankingfactors.
- 31. 31 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker ContentRelevance
- 32. 32 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker SiteSpeed
- 33. 33 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker Backlinks
- 34. 34 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker Click-ThroughRate
- 35. 35 © Searchmetrics. All rights reserved. Do not distribute without permission. Screenshot: Provided by the speaker Mobile
- 37. Thanksfordownloadingourcontent! t.stockton@searchmetrics.com linkedin.com/in/tysonstockton @tyson_stockton For a copy of the Searchmetrics eCommerce Ranking Factors Study, please visit http://www.searchmetrics.com/knowledge-base/ranking-factors-ecommerce/