Social Media Marketing has taken its toll in the recent years and we can definitely expect to see it in its peak this year. With subsequent advancements in the field of advertising, it has become the best place for niche marketing. Businesses can get the most out of it by training their workforce to be well versed with the current trends in the world of social media and the close relationship it shares with businesses.

1. Social Media Marketing Trends 2015
Social Media Marketing has taken its toll in the recent years and we can definitely
expect to see it in its peak this year. With subsequent advancements in the field
of advertising, it has become the best place for niche marketing. Businesses can
get the most out of it by training their workforce to be well versed with the
current trends in the world of social media and the close relationship it shares
with businesses. The fact is that no one wants to use old stuffs. Outdated
strategies cannot facilitate companies in achieving their goals. Every business
utilizes social media with basic goals, which are
1) Brand Establishment
2) Stir conversations among the community
3) Increasing thetraffic
1) Popularizing the brand:
Always learn how to differentiate your brand from that of your
competitors. You must be able to quote the uniqueness of your product
and service. Use social platforms to display your abilities, demonstrate your
services, thereby creating awareness among your target people about your
brand. Increaseyour fan base.
2) Stir conversations:
You can increase conversations by getting people to talk about your
product. Build your ideal network and get people to share your brand by
getting them to subscribeto your free e-newsletters and frequent tweets.
3) Increasing the traffic:
When you achieve in getting a fixed fan base, then you have to maintain it
by following up on their experiences, helping them to give feedback and
reviews. By doing this you get their trust which means you get more traffic.

2. Build a plan based on the above goals and you can start to reap the rewards. The
only platform that helps you to persuade these goals is social media, which has
obviously succeeded all the traditional marketing techniques such as
telemarketing, direct ad campaigns, television or radio advertising. All these are
practically inefficient and financially risky year after year. Their consequences
never put a smile on your face. After investing a whole lot of money in such
outbound marketing, still your brand will lack popularity and maximum returns
for the efforts you have put. This is because; you will be able to cover only a very
small group of people and you cannot be sure if they will be interested in your
product. In the case of inbound marketing, which is social media marketing, you
will be able to target the right group of people who would definitely be interested
in your product.
Graph SearchMarketing:
You have to target your ideal audience first. You can do this by using the updated
features available in various social platforms. When considering Facebook, there
is a special feature called the ‘graph search’ at the top of a page, which can be
used to target those pages of people who are your fans. Thus, you can also target
those other pages that are linked with your fans.
Videomarketing:
This is catching up really quickly in the realm of social media marketing. Studies
show that people are not interested in mere contents anymore and they are
attracted to video based advertisements. This is because they find it easier to
observe by sight in a few minutes rather than spending time in reading articles.
Facebook has come up with animated videos on building the audience base. It has
proposed to promote more of video marketing by using short and crisp, animated
videos that run for not more than a few seconds. Other platforms like Instagram,
Twitter and Vine have also proposed their plans for video versions of marketing.
Another giant, Youtube has also found its way through to influence the field of
advertising by improving their Adwords for videos. Video marketing is the new
trend with videos ranging from microvideos, explainer videos, screencast videos

3. and webminars depending on their timing to advertise, explain their service and
have detailed sessions.
Microvideos are short videos that can enhance your brand popularity. Explainer
videos run for a few minutes with animated versions to explain the aspects of
your brand. Screencast videos are service oriented videos that brief your
methodologies. Webminars are similar to seminars that provide teaching sessions
about marketing awareness.
OrganizedSEO contents:
While video marketing is growing, that doesn’t mean that there is no need for
web contents. Also web based contents are necessary to build a market for your
brand. But, it is time to forget the old methods of writing and practice new ideas
in SEO content writing. Nobody wants to waste time in reading long articles that
have no clarity to what there are intended to teach. So write clear contents with
proper SEO priorities to gain audience. Contents posted on social media platforms
enables people to get a good look of your products faster than any other means.
Try to connect or relate your product to any public cause that would definitely
turn someheads towards you.
Be ready to pay to get paid:
If you cannot get an agency that could satisfy your content writing challenges,
don’t hesitate to hire a well established writer to write good blogs for you. Well
experienced writers know what they do and they deliver good contents that
would fetch you a valuable clientele. They can cost you a lot, but it is worth taking
the risk, if you wantto reap better rewards.
Switch to Apps:
To increase a client base, you have to campaign in a better way on the social
media sites. Applications like WhatsApp are the best to run paid organic
campaigns on various social media platforms. These types of apps are growing in
number and we can expect a lot of competitive messaging apps in 2015.

4. Go Mobile:
The world is operated around smartphones. Today everybody has access to their
necessities through their mobile. So marketers must keep pace in knowing mobile
friendly trends to get people of all age groups to be actively involved via cell
phones.
Reachwithgames and contests:
This is yet another innovative approach to share your brand and build up
conversations. Introduce real game sessions and real time contests to attract
audience. To give an example, Coca Cola ran a unique campaign in Vietnam in
giving away 40,000 bottle caps by promoting recycling awareness among the
public. This was a huge success and more companies are following this tactic to
reach their ideal customers. You can produce some interesting games to support
your brand and let the audience try their hand, which is an excellent way to
promote your brand and service. This goes on the social media platforms and the
world watches your productin a tiny fraction of the time.
Do’s and Don’ts ina gist:
Do’s:
1) Let your SEO team collaborate with the Social Media Marketing team to
develop contents or Ads that have both aspects of contents that sync with
social feeds and signals.
2) Be efficient to provide timely posts on platforms like Facebook to be
prioritized on their News Feed Algorithm.
3) Develop your website to be easily accessible on mobile phones. Mobile
friendly sites gain more importance.
4) Keep a team to monitor your existing traffic. Research and analyze the new
pages that land. Make comparison and feasibility study of different version
of a web page. Use assistance to conduct accessibility testing frequently to
increase the potential performanceof your websites.

5. 5) Optimize your tweets to get high priority. Each and every aspect including
the links and symbols you use will be ranked when people search for
specific words thatinclude all tweets ever posted.
6) Make all your business decisions based on the marketing campaign to make
it effective. Learn about what are the areas of interest to your target
community and design everything based accordingly.
7) Use a social media management platform to help you start with your
marketing. Their tools will help you manage your posts in a timely manner.
Don’ts:
1) Don’t create worthless contents that don’t fit your brand idea. Be
consistentand creative to list out your best features.
2) Quit following a single way to get rankings in Google SERPs. Constantly
research and learn how to earn your rankings atdifferent times.
3) Don’t follow boring ideologies in video marketing. Involve thoughtful and
humorous videos that entertain and educate.
4) Don’t prepare content for keyword rankings, but write them to suit the
users view about the product.
5) Don’t ignore the security protocol of your website. Even if you gain visitors
from social platforms, people will stop visiting your site if they view a pop
up alert saying their data is insecure visiting your website.
6) After building up a mobile friendly base, don’t relax. Always continue
analyzing and updating the growing trend to keep up your place.
7) Don’t be satisfied with your content writing skills. Study the works of
influential bloggers and copywriters to learn from their writing styles.
Utilizing the effectiveness of social media networks in the right way can bring
unfailing rewards to your business this year. Increase your sales by building an
effective customer base and referrals through your customers via online
campaigns. Sponsor any cause that you could either relate to your business or to
the interests of your customers to save money and get profits. Since this is a
global platform, workshops and summits are often conducted by social media

6. marketing and management experts to create awareness about every new trend
that leaps in. Being just a spectator is an old trend and now being a participator
alone counts. Ideas that are emerging to find a place today might be obsolete
soon when new ideas and new social media platforms sprang up. So, the wise
thing to keep your business makesomeprofit is to adapt the new tactics.
Author Bio: Connexn is the next generation social networking website for family,
children, animals, business, professional, hobby, groups, and many others.