During this talk, Sebastiaan tells us about how he uses social media for his DJ career and how he has brought e-mail back into the mix during the past period. Also, he talks about the five basic principles of entrepreneurship about which he recently wrote a book. Only a good idea is not enough to be successful. Read more about his book via https://www.redesignbook.com DJ producer and label owner Sebastiaan Hooft has been involved in music all his life. More than twenty-five years after gracing the decks at school parties in front of his friends, he traded the school’s gym for superclubs and festivals in Amsterdam, Tel Aviv, Miami Beach, Azores, Ibiza, Prague, and Berlin. Also, he has his record label named Redesign Records. Follow his music via https://www.shooft.com In fifteen years Sebastiaan has set up, acquired and sold more than twenty companies, supervised dozens of startups, interviewed more than five hundred international entrepreneurs and drew up a basic model for a healthy life as an entrepreneur from all his experience and inspiration. US News named him one of the most consistently successful entrepreneurs in the Netherlands in 2015. At the age of 32 he ended up on the 100% Self-Made list of Quote Magazine, and he had a top 10 listing in the Deloitte Technology Fast 50. This talk has been recorded during the Social Media Club event 'The Sound of Music' in Utrecht, the Netherlands. Sign up for their events via https://www.meetup.com/SMC030/

2. My Journey

3. 500
15 countries, 3 continents, 3 universities

5. Five Facets of Sustainable
Entrepreneurship
And how to use them

6. How to Live Like a Lion
Eat well when you want and
hang out when you please

7. Why a Great Idea
Doesn’t Equal Success

8. Why Transparency is
The Golden Ticket

9. The Entrepreneur’s Pyramid

10. HEROES
EXPERIENCED
STARTERS
DREAMERS

11. Five Facets of
Sustainable Entrepreneurship

12. IDEA
TEAM
PLANNING
RESOURCES
HEALTH

13. First Facet: IDEA

14. Your idea
A big facet of sustainable
success is doing what enjoy
doing and are good at
Your idea should feel like an
important mission
Most people will think your idea is
bad and that you sound crazy
Focus on a small, specific market
You need a market that is going to
be big in ten years

15. Develops
Over ten years
Think global
Change the world
Why now?
Do you like it yourself?
Clearly articulated vision

16. Second facet: TEAM

17. Friends, family and fools

18. Your team
Formalized, empowered and
responsibilities
Get the best people
Find experts in a domain
Find tough and calm people
Experience matters a lot
Try not to hire

19. LAWYER BUILDER MANAGERHUSTLER
YOUR SUCCESS
MENTOR SOCIAL DIGITAL TRAINER PR COACH

20. Try not to hire
You’ll lose a lot of money
Be proud on a small team
Hire if you have a desperate need
Mediocre people kill your career
Find new hires through hires

21. How to find
good people?
Three questions
Are they smart?
Do they get things done?
Do you like them?

22. Date
Get to know them

23. Mentors
You need them when you’re on a roll

24. What is your
job?
Figure out what to do and how
to get it done
Set the vision
Make money
Take people on your journey
Hire and manage
Make sure the team executes

25. Third facet: PLANNING

26. Understanding
the timeline
Involvement
Where do you come from?
Where are you now?
Where do you want to go to?

27. The planning
process
Online tools. Share.
Business Model
Strategy
Timeline

28. Fourth facet: RESOURCES

29. What do you
have?
What don’t you have?
Money
People
Time

30. Unique
What resources are unique to
your situation?
Customers
Location
Knowledge
Patents
Connections

31. Fifth facet: HEALTH

32. How do you
measure?
Find help from experts
Financial health
Emotional health
Physical health

33. 0,0001%
Makes it to the DJ Mag Top 100

34. $19.09
Hourly mean wage independent artists (US, 2014)

35. Later stage
advice
But a waste of time until you
have something going on
Management
HR
Productivity
Legal, finance, accounting and tax
Your role in the team
Marketing and PR
Dealmaking

36. My Social Media

37. IDEA
TEAM
PLANNING
RESOURCES
HEALTH

38. CONTENT
YOU HAVE
CONTENT
YOU WANT

39. Let your fans
decide
Figure out what to do and how
to get it done
YouTube (1+ billion)
NetEase (400 million)
Spotify (200 million)
iHeartRadio (120 million)
Pandora (71 million)
Apple Music (56 million)
Anghami (55 million)
SoundCloud (40 million)

40. Let your fans
decide
Figure out what to do and how
to get it done
E-mail (close to 5 billion)
Facebook (2+ billion)
Instagram (1+ billion)
WhatsApp (1+ billion)
WeChat (1+ billion)
QQ (861 million)
LinkedIn (590 million)
Twitter (335 million)

41. Visit redesignbook.com and
invite me to your LinkedIn
Sebastiaan Hooft