This document discusses using semantic data in TYPO3. It begins by defining semantic data and explaining why the presenter focuses on this topic based on his experience. The document then looks at approaches to semantic data in the past in TYPO3 and what can now be done to improve it, such as defining content types and customizing elements. It outlines a wish list for further enhancing semantic data in the future. In the end, it emphasizes giving all data meaning, leveraging TYPO3's existing capabilities, and focusing on reuse and optimization.

1. THERE IS MORE THAN PAGES,
CONTENT AND RECORDS IN THE
WORLD.
SEMANTIC DATA IN TYPO3
SEBASTIAN HELZLE - T3CON 2018

2. SEMANTIC DATA IN TYPO3 - INTRODUCTION
ABOUT ME
▸Consultant for web development & agile
▸Many years of TYPO3, Neos CMS, Scrum experience
▸Neos core team member
▸@home in
Karlsruhe & Cambodia
▸Hiker & baker
▸@sebobo

3. SEMANTIC DATA IN TYPO3 - INTRODUCTION
AGENDA
▸Target audience for this talk
▸Why do I talk about this
▸A look into the past & present
▸What you can do now
▸Wishlist for the future
▸Summary
▸Time for questions

4. TARGET
AUDIENCE FOR
THIS TALK

5. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK
DEVS & INTEGRATORS

6. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK
EDITORS

7. SEMANTIC DATA IN TYPO3 - TARGET AUDIENCE FOR THIS TALK
PROJECT MANAGERS

8. WHY DO I
TALK ABOUT
THIS

9. FIRST: WHAT IS
SEMANTIC
DATA?

10. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
„It is a conceptual data model in which
semantic information is included. This
means that the model describes the
meaning of its instances.“
https://en.wikipedia.org/wiki/Semantic_data_model

11. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
https://en.wikipedia.org/wiki/Semantic_data_model
„It is a conceptual data model that
includes the capability to express
information that enables other parties to
interpret meaning (semantics) from the
instances, without the need to know the
meta-model.“

12. MY
EXPERIENCE

13. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Supporting editors feels good* and you
earn money but it doesn’t create value.

14. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Editors say TYPO3 is hard to use.

15. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Onboarding of new editors and team
members takes a lot of time.

16. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Future extensions of existing features
was sometimes too hard.

17. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Customer means „X“
→ PO understands „Y“
→ Dev understands „Z“

18. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Transferred ideas from Neos CMS to
TYPO3 with good results.

19. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Added semantic data became the basis
for new features which were initially
never defined.

20. SEMANTIC DATA IN TYPO3 - WHY DO I TALK ABOUT THIS TOPIC
Goal is to minimize work to create
content and maximize it’s use.

21. A LOOK INTO
THE PAST

22. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
This page is a product page because it
uses backend layout “P“.

23. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
The record is a page because a plugin
renders it based on the url parameters.

24. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
Events are news.

25. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
The text & image element is actually a
slide of a banner because its in the top
backend column.

26. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
Different record types are rendered with
the same plugin and lots of conditions
in the code.

27. SEMANTIC DATA IN TYPO3 - LOOK INTO THE PAST
You inherit a project and only the
webmaster knows where which record
type actually works.

28. WHAT YOU
CAN DO NOW

29. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Create a content architecture.
Text & Image
Employee
Quote
Banner
Form
Blogpost
Productpage

30. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Optimize overlapping
definitions and connections.
A
B

31. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Define a user specific
vocabulary with the customer.

32. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
USER SPECIFIC VOCABULARY EXAMPLES
▸„Banner“ OR „Carousel“ OR „Slider“
▸„Teaser“ OR „Related Content“
▸„Landingpage“ OR „Subhomepage“ OR „Divison Homepage“

33. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Adapt labels according to
the projects vocabulary:
„Header“ OR „Title“ OR „Leadtext“?

34. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Create the content elements you need
and disable the rest.

35. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Use schema.org when thinking about
internal field names and their necessity.

36. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Example:
Quotation content

37. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Render microdata and make search
engines happy:
https://developers.google.com/search/docs/guides/search-gallery

38. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Reuse microdata in Javascript to create
interactivity.

39. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
If something
behaves like a page,
it should be a page.

40. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Pages get URLs for
free and appear
in sitemaps.

41. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Pages are part
of the page tree
and can be
easily found.

42. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Pages can be
edited like a page!
🤯

43. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
But also in
list mode.

44. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Page types (or Doctypes)
can be customized
according to the
projects needs.

45. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Page types can be
easily identified in
the database and
loaded via
repositories.

46. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Pages can be
rendered without
plugins.

47. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Permissions can be
fine tuned for
different page types.

48. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Search results for
pages can be rendered
depending on the
their type.

49. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Pages can have
meaningful icons.

50. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Use category folders
instead of long lists.

51. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Disable
everything that’s
not necessary.

52. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Adapt the position and grouping of properties
according to the desired workflow.

53. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Example:
Combine fields that are needed 95%
of the time into one tab.

54. SEMANTIC DATA IN TYPO3 - WHAT YOU CAN DO NOW
Example:
Editor uses copy & paste from word
→ order fields according to their documents

55. WISHLIST
FOR THE
FUTURE

56. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE
No need for extensions to simplify
creation of custom content
and page types.

57. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE
One easier way to implement Doctypes
in TYPO3

58. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE
Ability to easily
override all labels
in the editor

59. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE
Better concepts for grouping related
content.

60. SEMANTIC DATA IN TYPO3 - WISHLIST FOR THE FUTURE
Example:
Cutting a text in multiple columns & elements still
makes it the same text.

61. SUMMARY

62. SEMANTIC DATA IN TYPO3 - SUMMARY
Give all your data meaning.

63. SEMANTIC DATA IN TYPO3 - SUMMARY
TYPO3 already has lots of capabilities
to do this.

64. SEMANTIC DATA IN TYPO3 - SUMMARY
It gets easier with every release.

65. SEMANTIC DATA IN TYPO3 - SUMMARY
Reuse and optimize what you have.

66. SEMANTIC DATA IN TYPO3 - SUMMARY
Less is more.

67. ANY
QUESTIONS?
THANKS!

68. @SEBOBO
FEEL FREE TO CONTACT ME