Check out the recording from the webinar here: https://youtu.be/GQ6jP6hJaI4 After creating hundreds of videos together for clients like the Animal Legal Defense Fund, Foundation Fighting Blindness, and Global Fund for Women, our producers Tristan Hanson and Stacy Laiderman have developed a tried and true video process that we use to take every See3 video project from idea to implementation. In this webinar, they'll share what they've learned about how to make a great video that drives your constituents to action. We'll answer questions like: 1) What is a reasonable timeline and budget for an agency-produced video? 2) What should I expect during the video production process? 3) How can I get the most out of my video investment?

1. 5 Steps to Making
an Awesome Nonprofit Video
Presented by Tristan Hanson and Stacy Laiderman
7

2. TRISTAN
HANSON
Producer, See3
thanson@see3.com
STACY
LAIDERMAN
Producer, See3
slaiderman@see3.com

3. See3 is the digital agency for do-gooders. We work with nonprofits
and social causes, activating people to change the world. We
develop videos, websites and digital strategies to deliver on goals
like fundraising, advocacy, awareness, recruitment and more.
Our clients include:

4. Is your organization
planning to make
a video in 2016?

5. If you are planning
to make a video, what’s
your budget for it?

6. Steps 1 & 2:
Budget & Timeline

7. What goes into a
$20,000 video?

8. What factors affect budget?
● Concepting/scripting
● Length and style of production
● Number of locations, subjects, actors
● Sophistication of graphics
● Voiceover talent/music
● Rounds of feedback
● Many other things!

10. Do you really want to
apply for a grant
within 24 hours?

11. (3-8 weeks) (1-3 days)
(4-8 weeks) (4-12 weeks)

12. Step 3
The Creative Brief

15. What do your supporters
want to know?
What do you want to say?

19. Steps 4 & 5
Pre-Production
& Production

20. Pre-Production

21. Pre-Production
● Select subjects
● Scout locations
● Release forms
● Shot list
● Write interview questions
● Prep visuals or “shot list”
● Determine crew and gear
● Budget

22. Production

23. Step 6
Post-Production/
Editing Process

27. borg image

28. Post-Production Process

29. Editing Process

30. Finishing Touches

31. Step 7
Distribution

36. Questions?

37. Thank you!