This document summarizes a presentation about branding and fundraising for nonprofits called "Brandraising". It discusses how branding can help nonprofits achieve their goals like fundraising, advocacy, and awareness. Brandraising is using branding to drive fundraising results. If done effectively, branding and rebranding through elements like positioning, personality, visual identity, and messaging can help nonprofits move donors up a ladder of engagement and achieve results like increased donations.
2. See3 works with nonprofits and social causes, activating
people to change the world. We develop strategies and create
media to deliver on goals like fundraising, advocacy,
awareness, recruitment and more.
Our clients include:
55. Matterness: Making People Matter
More in a Social World
Thursday, January 22
11am pacific/2pm eastern
Allison Fine, author of Matterness: What
Fearless Leaders Know About the Power
and Promise of Social Media, and co-author
of The Networked Nonprofit.
Register at http://bit.ly/matternesswebinar
UPCOMING
FREE
WEBINAR
By 6:15
What do you know about these brands?
What are their reputations?
Why is it we know them?
Consistency
Longevity
Effective frequency
Nonprofit brands are less recognizable
Why?
Can you think of any others that should be up here?
More complex-
missions
audiences
Less money to increase visibility/ build name recognition with
Not long ago there were only a few ways you could communicate with your donors:
by phone, in person, or when you mailed them something
Fundraising and communicating was today and still is about relationships- but the ways you built and maintained relationships was simpler.
Going through a branding exercise can actually help you SAVE money – being consistent, using templates, etc.
But we want everyone singing from the same songbook, right?
Wouldn’t it be great if great causes could look buttoned up and get everyone on the same page?
Back to reality.
Here’s a sampling of one org’s print materials.
If you got a couple of these pieces would you imagine they came from the same org?
June 18, 2013
June 18, 2013
June 18, 2013
June 18, 2013
June 18, 2013
June 18, 2013
June 18, 2013
June 18, 2013
but they have very different personalities too
Being clear what your org’s personality is and reinforcing it at all points of contact is a great tool:
Language
- design
- color
even channels you use
(Ex: IJS Twitter)
but they have very different personalities too
Being clear what your org’s personality is and reinforcing it at all points of contact is a great tool:
Language
- design
- color
even channels you use
(Ex: IJS Twitter)
but they have very different personalities too
Being clear what your org’s personality is and reinforcing it at all points of contact is a great tool:
Language
- design
- color
even channels you use
(Ex: IJS Twitter)