Wave Media is an outdoor advertising company in Saudi Arabia that manages digital screens in shopping malls. They lacked an audience measurement system to provide data to advertisers. Seeketing provides a solution using nodes near screen groups instead of each screen to optimize costs. This allows Wave Media to accurately calculate campaign metrics, justify higher ad prices to advertisers, and optimize screen placements. Results include guaranteed efficiency while saving costs.

1. Wave Media Use Case
Tracking, interaction and passenger flow analysis tool for
outdoor advertising
MONITORING TRACKING COMMUNICATING

2. Knowing wishes and interests of buyers is the key
that allows companies to meet the needs of their
customers at the right time and in the most
appropriate way. Knowing well what they want, the
way they want it, how and when it is valuable and
first quality information for companies when they go
out to the market.
Time and technological developments have made
that marketing methodologies changed and new,
more practical and efficient ways emerged.
Everything being transferred to the cell phone is the
current trend. People want to be connected all the
time, anywhere
Knowing the customer through Seeketing

3. Customers today demand a consistent and
personalized purchase experience across all channels:
physical, web, and mobile. In this new multichannel
environment, retailers are faced with the difficulty of
accessing the shopping experience that occurs in
online channels
Seeketing provides a coherent and integrated
solution based on mobile technology which allows
the tracking of visitors either online or at the store.
This facilitates the understanding of the full shopper
funnel while also offering the capability to push
targeted communications to clients when visiting the
facilities
Knowing the customer through Seeketing
Draw them in
Get people in and make the most of their
experience once they are in
Visits cycle
Understand and act on your customers’ path in
the online and offline channel to improve their
experience and conversion rates
Conversions and sales
Increase sales, average ticket and recurrence
of visits, ensuring operational efficiency

4. WAVEMEDIA is an outdoor advertising
company operating in Saudi Arabia that
manages digital screen circuits within
shopping centers.
The client does not have a reliable and
standardized audience measurement system
that allows him to deliver results to his
advertisers. The planning of the campaigns in
screens circuits as well as the screen location
is done on the basis of data collected in
surveys based on very small and infrequent
samples.
So they cannot optimize their revenue and
advertisers are not sure that they get the
impressions they're paying for.
Issue

5. To be able to analyze different Mall areas that usually have
many screens without the cost is triggered. .
Challenge
Fresh Products Area
• Zone traffic, frame
times…
• Dwell Times
• Flow analytics
• Events and
promotion analytics
• Frequency of visits,
loyalty
• Benchmarking
Delicatessen Area
Bakery Area
7%
Outdoor Traffic

6. We install 1 node for each group of screens, instead
of using 1 node for each screen, thus optimizing the
overall cost of the solution. A few nodes allow to
perfectly cover all areas where several screens are
installed.
Specific metrics are developed for the calculation of
impressions, GRPS and frequency, and tools for the
administration of screen circuits are also developed,
which can be assigned to an advertiser and a
campaign period.
The tool will perform metrics calculations, giving
advertisers accurate campaign performance data.
Solution
SEEKETING Node

7. • The client now has metrics to better justify
their advertisers higher prices
• Optimization of the number of screens by
zones, eliminating screens in those places
where they do not generate significant
increases of impressions.
•Obtained data allows the client to understand
and optimize the circuits and the results in the
most accurate way with simulations a posterior
for new campaigns.
•The client has guaranteed the same efficiency
but saving costs
Results

8. +34 915024409 / +34 670463223
contact@seeketing.com
Skype: Seeketing
www.seeketing.com
Seeketing develops Marketing Intelligence solutions for:
 Malls
 Retailers
 Airports and railway stations
 Hotels and hospitals
 Leisure parks, attractions, museums
 Digital Signage
 Municipality
Profile - High
recurrence
Conversion: 32%
Visits Historic: 42
Channel App
+ 30% sales
frozen