3. GROUP NO.4
 Fatima Asghar BB-10-01
 Waqar Akhtar BB-10-02
 Usama Shahzad BB-10-15
 Saira Ejaz BB-10-21
 Seema Naz BB-10-27
 Meher Ghousia BB-10-31
 Waheed-ul-hassan BB-10-54
 Waseem Akhtar BB-10-70

4. C ONTENTS
 RESEARCH IN MOTION
 HISTORY/EVOLUTION OF MAJOR BLACKBERRY MODELS
 WHAT CAN YOU DO WITH A BLACKBERRY?
 KEY FEATURES OF BLACKBERRY SYSTEM
 SOME RECENT BLACKBERRY MODELS
 HOW BLACKBERRY TECHNOLOGY WORKS?
 COMPARISON OF ALTERNATIVE TECHNOLOGIES
 BLACKBERRY’S TABLET PC PLAYBOOK ANNOUNCED
 BLACKBERRY SERVICES BEING OFFERED BY DIFFERENT
TELECOMMUNICATION COMPANIES IN PAKISTAN
 TESTIMONIALS
 FREQUENTLY ASKED QUESTIONS

6. RESEARCH IN MOTION
 Telecommunication and wireless
device company.
 Designer, manufacturer and marketer
of innovative wireless solutions for
mobile communications.
 E-mail, phone, SMS messaging,
Internet and intranet-based
applications.

7. HISTORY
 Founded in 1984 in Waterloo, Ontario,
by Mike Lazardis
 Lazardis serves RIM as its President,
and co-CEO along with Jim Balsillie
 For several years the company worked
for industrial automation
 By 1991, RIM was developing software
to support a complete wireless e-mail
system

8.  It also produced a software
developer's kit (SDK)
 1996, manufacturers started focusing
on developing smart pagers
 RIM's pocket-sized smart pagers let
users exchange pages, e-mail, and
Internet messages via either network
 Released commercially in 1997, was
the Inter@ctive pager.

9. PRODUCTS OF
RESEARCH IN MOTION
1) INTER@CTIVE PAGER:
Introduced in 1995
Also known as the
RIM-900
Introduced wireless
users to
• peer-to-peer Delivery
sending faxes
• Text and speech messages
• telephone

10. 2) BlackBerry
 The other line of RIM products is the popular
BlackBerry

11. - BlackBerry is an “always on” wireless
solution which enables easy remote
access to email, calendar functions and
corporate data.

12. Additional features:
-An inbuilt telephone
-Web access via WAP
BlackBerry uses:
-GPRS
-High-speed wireless data networks

13. HOW BLACKBERRY GOT
ITS NAME?
 The tiny keys on RIM's
older devices resembled a
group of seeds
 The team then considered
a variety of seeded fruits
and vegetables before
ultimately deciding on
"BlackBerry”
 Plus, RIM's devices were
largely colored black

14. HISTORY/EVOLUTION OF
MAJOR BLACKBERRY
MODELS

15. PAGER MODEL
The first BlackBerry
device was a two-way
pager
Called the ‘850’
Introduced in 1999
Was NOT a full-service
phone
Had HTML capabilities

16. 5000 AND 6000 SERIES
BLACKBERRY PHONES
(MONOCHROME JAVA BASED
MODELS)
Released around 2002
First Blackberry
phones to run Java to
transmit data
(including e-mail)
 over the 2G network
Monochrome phones
Geared towards the
business professionals

17. 7000 SERIES BLACKBERRY
PHONES (FIRST COLOUR
MODELS)
First coloured Blackberry
For a more PC-like
experience when
connecting to Internet
16 MB models
7290 was the first model
that offered Bluetooth

18. 7100 SERIES BLACKBERRY
PHONES
(FIRST SURETYPE MODELS)
Predictive texting
with 2 keys per
button, instead of
QWERTY keyboard
First phones to
really be marketed
to the average
consumer rather
than to the
business
professional

19. 8000-9000 SERIES BLACKBERRY
(RECENT CONSUMER MODELS)
Aggressively
marketed to the
average
consumer
 Features:
• Built-in cameras
• Wi-Fi
• microSD memory
card slots etc

20. OUTSTANDING MODELS
WITHIN THIS SERIES INCLUDE
Pearl
Curve
Bold
Storm

21.  BlackBerry was primarily the tool of high-
powered business professionals
 Now it is no longer solely for professionals
 Average user is interested in the using
smartphones to for tasks:
• accessing the Internet
• connecting to GPS
• and taking/sharing photos with the phone

22. The BlackBerry Ad. which shows the entry and
spread of average consumer users in the market

23. WHAT CAN YOU DO WITH A
BLACKBERRY?

24. STAY CONNECTED WITH
YOUR E-MAIL
Email is automatically “pushed”
to your handheld
User can:
- Receive copies of all email
- Reply, forward, save and
delete mail from your inbox
- Compose new email using the
handheld address book
- View attachments
- Add, remove or rename
folders right from their
smartphone

26. STAY ON TOP OF YOUR
CALENDAR, TASKLIST AND
ADDRESS BOOK
Changes you make to your handheld
calendar are automatically updated
on your desktop calendar and vice
versa
User can:
- Initiate, accept or decline meetings
- Invite attendees
- A professional can do free/busy
lookup
Likewise, Blackberry’s tasklists and
contact information automatically
stays up-to-date with the
information on their computers

27. MAKE PHONE CALLS, ACCESS
VOICE SERVICES &
EXCHANGE TEXT MESSAGES
 Hands free conversation allows multi-tasking
 Voicemail, call waiting, conference calling and
call forwarding
 Exchange text messages with other SMS-
enabled devices

28. ACCESS WEB BASED
INFORMATION SERVICES
 Retrieve information
from WAP enabled
websites:
• Up-to-date stock
• Quotes
• News
• Travel
• Entertainment media and
weather reports
 Own browser but other
browsers (e.g) Opera Mini
can also be downloaded

30. ACCESS CORPORATE
DATA
 Extend enterprise applications
- Important applications, intranet or
Internet sites
- Inventory updates and scheduling
information
- Billing, order and account data

31. DOCUMENT AND FILE
ACCESS
Users can
 Find local and remote
files and open, view, edit
save, or email files directly
from their BlackBerry®
smartphone, to colleagues
and customers while on
the go
 Files formats such as:
JPEG, Adobe® PDF,
Microsoft® Word,
Microsoft® Excel® and
Microsoft® PowerPoint®

32. INSTANT MESSAGING
Web-based instant
messaging, (e.g)
Windows live
messenger or Yahoo
messenger.
Enterprise instant
messaging; A business
firm’s own local instant
messaging service.
BlackBerry® Messenger

33. B LACK B ERRY M ESSENGER
 Allows real-time communications
between BlackBerry Smartphone
users.
 Add contacts
 Send and receive messages with
unlimited length.
 Create discussion or chat groups; so
that multiple BlackBerry devices
communicate in a single session
 Choose a personal BBM display
picture and status.
 Real-time confirmations when
messages are delivered and read.
 Share photos, videos and more with
multiple contacts at once

34. SOCIAL NETWORKING
Social networking
applications are
available for
BlackBerry®
smartphones that
provide access to
Facebook®, Flickr™ or
MySpace® on the go

36. HAVE ALL THE
DIRECTIONS
Built-in GPS on
hand with
BlackBerry®
Maps

38. B LACK B ERRY A PP WORLD
Such applications
may include:
Language translators Radio
Games Weather reporter

39. KEY FEATURES OF
BLACKBERRY SYSTEM

40. INTEGRATION WITH
EXISTING CORPORATE
EMAIL ADDRESS
 BlackBerry acts as a wireless extension
of your Microsoft Outlook e-mail
mailbox
 You only have one mailbox to manage

41. PUSH TECHNOLOGY
 Designed to deliver messages and
information to BlackBerry® smartphones in
seconds

42. For a professional user
USER
New e-mail,
pushes Calendar
updates, etc.
BlackBerry
Enterprise
Server

43. Individual personal user
USER
E-mails,
pushes notifications of
social networks
BlackBerry and instant
messaging
internet Server

44. P USH TECHNOLOGY

45. ALWAYS ON
User doesn’t
need to connect
to the internet, it
is always on
There is no need
to dial in to check
for new
messages

46. PRACTICAL, EASY TO
USE HANDHELD DEVICE
 No need to attach to an external modem or
telephone line
 A full keyboard which makes data entry much
simpler
 a Thumb operated trackwheel which
operates much like a computer mouse
 Easy to read backlit monochrome or full color
screen

47. CENTRALISED
MANAGEMENT AND
SECURITY
 The BlackBerry Enterprise Server supports an
industry-leading security standard called
Triple DES
 Sending and receiving confidential
information wherever you go
 The server software and Microsoft Exchange
allow centralized management and support

48. INTEGRATED MOBILE
PHONE
Telephone and email
services
BlackBerry can reduce
the need for user to
carry a separate mobile
phone, pager and PDA
Media player, camera,
e-reader, GPS system
etc

49. TYPING TECHNOLOGIES
Advanced technology that provides a faster typing experience

50. SURETYPE TECHNOLOGY
 An innovative keyboard
technology
 Traditional phone keypad
+ QWERTY keyboard
 Compose messages using
single-handed operation
 Includes intuitive
software with a word list
of over 35,000 words

51. SUREPRESS
TECHNOLOGY
 Fingertip
becomes the
cursor
Prevention of
accidental
opening of
applications

52. OPERATING SYSTEM
FOR BLACKBERRY
BlackBerry OS
Developed by RIM
The OS 6 is the latest

53. B LACK B ERRY D ESKTOP
M ANAGER

54. SOME BLACKBERRY
MODELS

55. BLACKBERRY STORM
9550

57. BLACKBERRY PEARL
9100

59. BLACKBERRY CURVE
8900

61. BLACKBERRY BOLD 9700

63. BLACKBERRY STYLE
9670

65. BLACKBERRY TORCH
9800

67. COMPARISON OF
ALTERNATIVE
TECHNOLOGIES

68. I P HONE VS . B LACK B ERRY
iPhone 3G BlackBerry Bold
 SIZE:
- Not slim, but larger
- Slim keyboard
 OPERATING SYSTEM
- Functional Mac OS X - Blackberry’s own
Unix-based computer software
system
 KEYBOARD AND USER
INTERFACE
- Virtual keyboard - Real buttons

69. iPhone 3G BlackBerry Bold
 FEATURES OFFERED
- Has an edge on the
multimedia features - Photo and video editing
and sharing features not
originally offered
 BUSINESS USE
- Needs more testing
with its security - Perfect desktop
extension, with better
- No push e-mail security
- Specializes in push e-mail

70. iPhone 3G (16 GB) BlackBerry Bold (16 GB)
 TARGET MARKETS
- Those individuals who - Initially it was for
favour media professionals only, but
now also popular
among average
consumers
 PRICE
- Rs. 45,000 - Rs. 38,000

71. I P HONE AND BLACKBERRY ’ S
RIVALRY

72. BLACKBERRY PEARL
8110 VS . NOKIA E52
VS.

73. NOKIA E52
Price:
Rs. 21,200

74. B LACKBERRY PEARL 8110
Price:
Rs. 21,200

75. BLACKBERRY
STORM(9500) VS
I-MATE(9502)
vs.

76. I-MATE
-Secondary camera -No secondary (front
present facing) camera
-QWERTY physical -Virtual keyboard
keyboard -Display size 3.25
-Display size: 2.8 inches
inches - Battery Talk time:
- Battery Talk time: Up to 5 h 30 min
up to 4 h 20 min -Push e-mail
- No push e-mail -Price: Rs. 55,000
- Price: Rs. 67,000
vs.

77. COMPARISON BETWEEN
ANDROID AND BLACKBERRY
OPERATING SYSTEM

78. ANDROID
( OPEN SOURCE , A PACHE )
 The software suite includes:
• Maps, Calendar, and Gmail, and a full HTML
web browser
 Third-party applications also available via
the Android Market
 Six releases; Android 1.0, 1.5, 1.6, 2.0, 2.1
and 2.2

79. RIM BLACKBERRY OS
( CLOSED SOURCE ,
PROPRIETARY )
 The operating system
• Provides multi-tasking
• Supports specialized input devices; the
trackwheel, trackball, the trackpad and
touchscreen
• Supports corporate email
• Allows complete wireless activation
• Synchronization with Microsoft Exchange
 Releases of BlackBerry OS have reached OS 6
from OS 1

80. VISUAL COMPARISON
Android BlackBerry

81. BLACKBERRY’S TABLET
PC “PLAYBOOK”
ANNOUNCED

82. PLAYBOOK
 First all business centric Tablet PC in the
market
 7-inch wide screen
 Both rear and front cameras
 HD display
 Both WiFi and Bluetooth connectivity
features
 QNX software

83. FEATURES OF TABLET PC
 Ground breaking speed
 Web without limits
 Video conferencing
 Best in class media
 Portable and super convenient
 Rich application ecosystem

84. AMPLIFY YOUR BLACKBERRY EXPERIENCE:
 Pair BlackBerry® PlayBook™ with a
BlackBerry smartphone* via secure
Bluetooth® connection for full access to:
• Push technology
• Email, calendar, BBM™, tasks, documents
and more
• BlackBerry security and data efficiency

85. BLACKBERRY SERVICES
BEING OFFERED BY
DIFFERENT
TELECOMMUNICATION
COMPANIES IN PAKISTAN

86. MOBILINK BLACKBERRY
PACKAGE BLACKBERRY
PLAN CHARGES
BIS (Business Rs. 1000 per
internet service) month Line Rent
Optimail Rs. 200 per month
Optimail Line Rent
Plus 10 paisa per
KB

87. TELENOR BLACKBERRY
Rs. 1,000 + tax (monthly fee)
Additional Security Deposit - Rs. 2,500

88. ZONG BLACKBERRY
Rs. 1000 + tax (monthly fee)
Additional Security Deposit- Rs. 500/- only

89. WARID BLACKBERRY
Rs. 1000 +
Tax
(monthly)

90. UFONE BLACKBERRY
Rs. 900 +
Tax
(monthly)

91. TESTIMONIALS
(BLACKBERRY USERS)
"BlackBerry helps me manage work and make
critical decisions from just about anywhere”.
- Atif Khan (President & CEO LMKR Technologies)
"BlackBerry provides a virtual office, on the
move!“
- Shahzada Dawood (Chief Executive Dawood
Hercules Chemicals Ltd)
"Valuable time saved and important decisions
made while on the move"
- Aftab Manzoor (Preident, MCB)

92. "BlackBerry ® allows me to be in control all the time“
- Nadeem Hussain (President & CEO, Tameer Micro
Finance Bank)
"BlackBerry® enables me to be fully informed“
- Rizwan U. Khan (Country Manager, Pk and Afghanistan,
Coca-Cola Export Corporation)

93. “I can’t imagine life without BlackBerry”
- Najam Sethi (Chief Editor, Daily Times and Friday Times)
"Truly connected at all times“
- Hassan Mansha (Executive Director, Nishat Mills)
"Important decisions made while on the move“
- Javed Saifullah Khan (Chairman, Saif Group)

94. FREQUENTLY ASKED
QUESTIONS!

95. H OW DOES A B LACK B ERRY ™
BASICALLY WORK ?
BlackBerry™ works on the GPRS network. Via the GPRS network
your mails are sent and received from your BlackBerry™
handheld

96. D OES IT WORK OFFLINE , EVEN
WHEN GPRS CONNECTIVITY IS
ZERO ?
No, it does not work offline. You will have to be in GPRS/EDGE
coverage area. Offline you will be able to read old e-mails in your
mailbox

97. C AN I OPEN ATTACHMENTS USING A
B LACK B ERRY ? C AN I EDIT / MODIFY
THESE ATTACHMENTS AND RE - EMAIL
THEM ?
Yes, you can open Word, Excel, PowerPoint, PDF, GIF and JPEG attachments
using a BlackBerry™. You cannot edit the attachments with the standard
applications of the BlackBerry™; however, there are third party applications,
which are available on the Internet that allows you to edit attachments

98. C AN I DOWNLOAD ATTACHMENTS
FROM MY W EB B ASED E MAIL WHILE
SURFING ON I NTERNET USING MY
B LACK B ERRY ™?
Yes, you can download Microsoft Office text based attachments,
PDF, JPEG and GIF files

99. CONCLUSION
 Vendor
 Origin and history of the product line
 User activities
 Distinctive characteristics
 The smartphone models and their specifications
 How the BlackBerry technology works
 Comparison with other Smartphones
 Tablet PC
 Service providers of Pakistan
 Testimonials
 The frequently asked questions

100. B LACK B ERRY IS NOT JUST A
PHONE , IT ’ S A SOLUTION !