1. Second Screen Tech
A Product of Promotional Communications, LLC
650 Halstead Ave.
Mamaroneck, NY 10543
(914) 381-1632
2. What is Second Screen Tech?
-The use of a Smartphone while also viewing
-Reality ( concert, sporting event, entertainment)
-Television or other media
3. What is Second Screen Tech?
•A great way to provide interactivity with an event/ timeslot between consumers
and your product.
o TV programs broadcast live tweets and comment.
o Synchronization of audiovisual content via web advertising
o Applications that extend the content information.
o Shows that add on their websites, content devoted exclusively to the second
screen
o Applications that synchronize the content being viewed to the portable
device.
o Video game console playing with extra data, such as a map or strategy data,
that synchronize with the content being viewed to the portable device.
o TV discovery application with recommendation, live content,
personalization.
8. Potential for…
1. PromoSend Wifi.
2. Second Screen apps.
3. Being a part of the show.
4. Connecting to fans.
5. Spreading the word.
What this translates to?
• The ability to reach out with
event/ media specific ads to
maximize reaching ones
target markets.
9. A November (2012) report
from Nielsen shows that
40% of Americans use
their smartphone or tablet
while watching TV at least
once a day, and 85% do so
at least once a month.
10. Retargeting a user on a second screen.
• …might know that I visited a retailer’s site on my
home computer, and show me an advertisement
on my smartphone at work the next day
• only 1%of U.S. advertising dollars in 2011 were
spent on mobile devices, even though these
devices account for an average of 10% of people’s
media consumption time.
11. Today, the channel is unveiling its latest experiment:
a partnership with social-video startup Spreecast to
provide live, multi-screen video feeds during the
upcoming Critics' Choice Movie Awards. "More than
three-quarters of our viewers are engaged with a
second screen while they're watching TV," says Dan
Sacher, VH1's VP of digital
12. The app lets users identify a
song simply by holding their
phone up to the music. The
app then turns that sound into
a kind of fingerprint that it
sends to a database in the
cloud, which then identifies the
song based on the fingerprint
and sends the name back to
your phone.
13. The bigger opportunities for the company, however, are coming from its expansion
into new areas, like TV and advertising.
• Shows on MTV and Bravo and programs like The Glee Project and Spike TV’s
Guys Choice awards have started using the Shazam system to let viewers
unlock additional content online, by similarly holding their phones up to their TVs
at specific moments in the programs when the Shazam logo appears.
• In 2012, Old Navy placed a big bet on the Shazam approach. They ditched the
traditional ads they’d run for the past two years, the ones featuring those talking
mannequins, and instead are whipping out music videos featuring a made-for-
the-campaign pop group.
