Environmental Analysis-Philips
Starting up with the Introduction what company is all about,you can also get to know its History and Vision-Mission targeted.
& then divided further into Internal Environment & External Environment.
Hope so you guys find the Presentation productive.
Best Wishes,Sejal Gaikwad ;)
3. Introduction
Philips India Limited is a subsidiary of Royal Philips of the
Netherlands, a diversified technology company, focused on
improving people’s lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting.
The company is a leader in cardiac care, acute care and
home healthcare, energy efficient lighting solutions and new
lighting applications, as well as male shaving and grooming
and oral healthcare.
4. History
A Born Innovator…
Philips was founded in
Eindhoven, Netherlands, in
1891 by Frederik and Gerard
Philips – later joined by
Gerard’s brother Anton – to
“manufacture incandescent
lamps and other electrical
products”. For the 120-plus
years since then, we have been
improving people’s lives with a
steady flow of ground-
breaking innovations
8. Our Vision
At Philips, we strive to make
the world healthier and
more sustainable through
innovation.
Our goal is to improve the
lives of 3 billion people a
year by 2025.
We will be the best place to
work for people who share
our passion.
Together we will deliver
superior value for our
customers and shareholders.
What We
Aspire
To!
9. Our commitment is to
deliver new healthcare and
lighting technologies, as well
as innovative and locally
relevant consumer products
that make a real difference
to our customers, consumers
and stakeholders across the
globe. We believe that the
best way for us to do this, is
through deep understanding
of people’s needs and desires.
Our
Mission
10. Swot Analysis Of Internal
Environment
• Subsidiaries in more
than 100 countries with
more than 120,000
employees.
• Has a very strong R&D
portfolio, with 7 active
R&D centers across the
globe
• Market leadership and
strong brand equity
afford the company
increased negotiating
power.
• Customer loyalty is high
for consumer electronics
made by Phillips
Strength:
• Legal tangles tarnish
brand image – With
over 50 class action anti-
trust complaints
resulting in investigation
against Philips like Lite-
on digital solution, CRT
division
• Highly competitive
market in electronic
appliances from both
local and international
brands.
• Higher price quotient
compared to competitors
Weaknesses:
15. 1.Eradicating extreme hunger and
poverty
2. Promotion of Education
3. Promoting Gender Equality and
Empowering women
4. Reducing child mortality and
improving mental health
5. Ensuring Environmental
sustainability
6. Employment Enhancing
vocational skills
7. Social Business Projects
Scope:
16. Technological Environment
At initial
stage they
were using
LETH
Machine.
As time
changed,
Technology
also changes
along wit it.
People have
started now
using CNC
machines.
Therefore
there is a
faster
production in
the company.
17. Swot Analysis Of
External Environment
• Growth through the inorganic route is key to
Philips.
• Increasing demand for sustainable and green
lighting products.
• Growing presence in emerging markets like
India and China.
• Push from various government and
environmental activists for greener products
indirectly promoting the products of Philips.
Opportunities
18. Threats
1. Highly Competitive
Business Environment
2. Counterfeit goods
- a major threat to
manufacturers of
branded electronics
3. Environmental and
other government
regulations
4. Exchange rate
fluctuations
5. Availability of
cheaper
technology in
local markets
