A #LeanUX15 presentation on small, practical steps you can take towards a leaner product development process. Video: http://2016.leanuxnyc.co/2015/08/25/lean-on-lean-selena-hadzibabic/

1. LEAN
getting started with lean product development
LEAN
selena hadzibabic | @dzishn | #leanux15

2. • Selena Hadzibabic
• waterfall > agile dev > agile ux > lean product dev
• b2b sales driven startup introducing product & ux practices
• @dzishn | #leanux15

3. @dzishn | #leanux15

4. MOO?
@dzishn | #leanux15

5. “Lean UX is the practice of bringing the true nature of a product to
light faster, in a collaborative, cross-functional way that reduced the
emphasis on thorough documentation while increasing the focus on
building a shared understanding of the actual product experience
being designed.”
- Jeff & Josh
@dzishn | #leanux15

6. three things
• lean = group learning mindset
• team = customers, process = team ux
• vision = our team builds stuff that matters
@dzishn | #leanux15

7. we can’t measure the impact
@dzishn | #leanux15

8. if we set clear KPIs we could measure the impact
@dzishn | #leanux15

9. set KPIs
# of customers who care: 31,415
@dzishn | #leanux15

10. set KPIs
• people don’t say anything
• people ask you about it. they like your KPI
• people ask you about it. then change it as a team
@dzishn | #leanux15

11. we abandon projects before we really get to finish them,
and all the value is pushed off into the infamous “phase 2”
@dzishn | #leanux15

12. if the (mvp) were smaller, and testing the right assumption about value,
the team could get buy-in to persevere or happily pivot
@dzishn | #leanux15

13. @dzishn | #leanux15

14. vet assumptions
@dzishn | #leanux15
ideabusiness goalscustomer needs

15. vet assumptions
@dzishn | #leanux15
ideabusiness goalscustomer needs

16. vet assumptions
“we should build a ________”
• how would customers use it? to achieve what?
• why is that important to them? what have they said to make you think that?
• how many of those do we have? could you put me in touch with any?
• what will it do for us? when do we need to deliver on that?
• what happens if we don’t do it?
• how could we screw it up?
@dzishn | #leanux15

17. vet assumptions
• they talk themselves out of it
• they help you ask questions
• they help you get answers
@dzishn | #leanux15

18. it’s hard to try new practices
@dzishn | #leanux15

19. if we articulated the problem, instead of dictating the
solution, we’d make an impact sooner
@dzishn | #leanux15

20. articulate the problem
• we’re really not sure how to prioritize these features, and wish we could learn
what resonates with customers before deciding
• i’m afraid this deadline is here to stay. how do we make sure we build
something that matters in the time that we have?
• we’re getting a poor read on usability, because people are distracted by the
rubbish QA data
@dzishn | #leanux15

21. being lean is hard
@dzishn | #leanux15

22. if we articulate the problem
and demonstrate the first experiment, people will join us in
learning how to make our work valuable
@dzishn | #leanux15

23. selena hadzibabic
@dzishn
#leanux15