1. Selena Marie Noland, M.S.
Digital Marketing Manager
507B Longview Road - Knoxville, TN 37919
sunshineinla@gmail.com - 865.964.5540
Vibrant and innovative multichannel Digital Marketing Manager offering distinguished care in
developing and leading all levels of marketing functions. Action-oriented, trending Social Media
Strategist with background in video production and communication strategies. Successfully
perform guerilla marketing, brand strategy, and project management with solid track record of
creating amazing share-worthy online content that leaves an impact and drives numbers.
Valuable leader with diverse experience in operations and account management with the ability
and desire to thrive in highly competitive environments by striving for exceptional and profitable
achievements in producing top quality work.
Work Experience
Digital Marketing Manager
CMOco - Knoxville, TN
January 2012 to Present
- Work directly with CEO to design and develop unique and tailored video and online marketing
campaigns for each account with follow up strategy, monthly optimization and content
management, CMS using WordPress and Drupel.
- Develop unique and engaging social media content to drive numbers and attract potential clients
as well as oversee, supervise, and approve delegated duties to 3 account managers.
- Supervise marketing department's monthly analysis of customer acquisition data, SEO, SEM,
Google AdWords, Google Plus, Facebook, LinkedIn and Twitter campaign performance, analytics
and metrics.
- Work closely with company executives to identify new business opportunities and the
development of company marketing strategy and plan.
- Assign tasks to associates, staffed projects, tracked progress and updated managers, partners
and clients as necessary.
- Extensively research competitors, marketing trends and industry standards.
Special Achievements
- Supervise the management of 10 to 20 accounts at a time, consistently communicating with
clients on progress of projects.
- Brought in 8 new accounts in past year through successful client development.
- Successfully met growth goals through effective forecasting of quarterly revenue and
operational
milestones, collaborating with CFO.
Social Media Strategist
2 Dead Celebs and A Dog Entertainment, Inc. - Hollywood, CA
January 2006 to December 2011
- Managed team of three direct reports responsible for web site optimization, account
management, meme and video creation and pay per click ad placement campaigns
- Developed strategy for a multitude of successful social media campaigns within numerous
industries
- Created presentations, e-blasts, articles and digital newsletters.
- Executed social marketing programs and general business solutions resulting in increased
company brand exposure, customer traffic, and sales.
- Accessed computerized financial information to answer questions related to specific accounts.
Special Achievements
- Produced five times the number of qualified leads through aggressive follow-up and targeted
social media paid ads.
- Increased credibility and client awareness through presenting technical/non-technical marketing
collateral.
Project Marketing Manager
Zip Flip, Inc. - Los Angeles, CA
2008 to 2011
- Guided Realtors and Brokers through property marketing process from video product

2. development to social media to print to SEO and SEM.
- Scheduled full force email marketing campaigns using Constant Contact and MailChimp while
building contact lists using networking platforms EventSpot and SaveLocal.
- Developed extensive analytical budgeting reports for each project phase with annual reviews
and inventory accountability to track revenue and profit increase.
- Coordinated all internal and external communications including networking meetings and social
media marketing.
- Successfully utilized Google AdWords, Facebook ads, Craigslist, Linked In, and Twitter to
market, find and lease properties.
Property Marketing Manager
Bruce Jay and Associates, Inc. - Los Angeles, CA
2004 to 2009
- Established pricing strategies pricing strategies, created and evaluated budgets as well as made
accurate projections about ROI.
- Assigned job duties, determined pay rate for contract workers and assessed work quality while
maintaining cost-reduction efforts and efficiency improvements.
- Remained up to date on current market conditions, mortgage rates, changes in forms, contracts
and laws in order to more strategically market properties.
- Specialized in both marketing property sales and property leasing.
- Promoted to Project Marketing Manager at Zip Flip, Inc.
Education
Marketing Strategy for Business Leaders Online Course in Certificate ID: MKTC01-
currently enrolled Cornell University
2012 to 2013
Master's Degree of Communication and Information Science
University of Tennessee- - Knoxville, TN
2004 to 2011
Bachelor's of Science in Electronic Media- Specialization in Video Production
Louisiana State University - Knoxville, TN
1995 to 2001
Skills
QuickBooks, Yardi Voyager, Docusign, Winforms 6, theMLS, Vocus, MailChimp, Constant
Contact, WordPress, Drupal, Facebook, Twitter, LinkedIn, Google Plus, Google Analytics,
AdWords and AdSense, Vimeo, Tumblr, Stumbleupon, Microsoft Office Suite (Word, Excel,
Powerpoint, Outlook), Rent Roll Pro, Google Applications, Mozilla Firefox, Apple Safari, Microsoft
Internet Explorer, Adobe Photoshop & Illustrator, Filemaker Pro, iMovie, Internet and Email, Mac
& PC, FMG Suite and LPL Financial.
Links
http://@SelenaNoland
http://www.facebook.com/selena.noland
http://www.linkedin.com/pub/selena-noland-m-s/30/ba1/874/
Certifications
Certification in GoogleAd Words & Google AdSense
February 2013 to February 2014
Social Media Specialist Certification - Louisiana State University, 2010
Additional Information
American Red Cross CPR/AED and First Aid Training for Workplace Responders Certification,
Emergency Response Preparedness Fundamentals Course, Earthquake Safety in the Workplace
Environment. Foreign Language Skills- Conversational Spanish and French in the Workplace,
Sign Language Professional Affiliations- Member, AWM (Alliance for Women in Media) and
Member, ABWA (American Business Women’s Association)
Keywords: Action Plan, Advertising, Aggressive Marketing, B2B, B2C, Client relations, Client
liaison, Brand management, Business Management, Business to business, Business to
consumer, Community Manager, Community Marketing, Competitive Market Analysis, Consumer
Relationship Management, Marketing Management, Customer Service, Direct Marketing,
Entrepreneurial Marketing, Market Analysis, Market Research, Market Segmentation Analysis,
Marketing Plan, Market Research, Marketing Initiatives, Marketing Model, Marketing Tactics
Marketing Strategy, Media Planning, Negotiation, New Product Development, Branding,

3. Operating Budget, Product Marketing, Project Management, Revenue Increase, Relationship
Marketing, Promotion Strategy, Services Marketing, Solutions, Strategic Planning, Target
Marketing, Trade show management, E-commerce strategy, Ecommerce, E commerce.