1. @Selina_Power
Developing an Editorial Calendar to Manage Content

2. 2Editorial Calendar
@Selina_PowerEditorial Calendar

3. 2Editorial Calendar
@Selina_PowerWhat is...

4. 2Assets
@Selina_PowerWhy Do I need One?
Event and marketing promotions
Map future content + important dates
Content approval
Content status

5. 2Assets
@Selina_PowerAssets
Time Management
Risk Prevention + Back Up
Strategic Messaging and Planning
Reduce Time Spent
Double as Marketing Calendar

6. 2Time Management
@Selina_PowerTime Management
= Bad social media updates
No hot spot timing

7. 2Risk Prevention + Back Up
@Selina_PowerRisk Prevention + Back Up

8. 2Strategic Messaging + Planning
@Selina_PowerStrategic Messaging + Planning
Tip: Don’t use the exact same wording for each platform
A story can be told a thousand
ways but the message is still the same

9. 2Reduce Time Spent
@Selina_PowerReduce Time Spent
More planning less procrastinating
Tip: block out an hour in your
calendar every week

10. 2Doubles as Marketing Calendar
@Selina_PowerDoubles as Marketing Calendar
Is your marketing calendar
an excel spreadsheet?

11. 2Editorial Calendar
@Selina_PowerEditorial Calendar

12. 2Editorial Calendar
@Selina_PowerKey Tips
1. Plan at least a week in advance (6 weeks if an event)
2. Remember this is a living document
3. Be consistent
4. Write the process for your business
5. Execute it

13. 2Editorial Calendar
@Selina_PowerWhat’s Next?
Preschedule the content!
- Facebook Pre Scheduling Function
- Use Hootsuite (Free) or Sprout Social (paid)
MEASURE!!!
http://www.bluewiremedia.com.au/speaking/snappy-
sentences

14. @Selina_Power
Thank You