8. “Marketing is the new finance. In the
1960s and 1970s we got interesting
data. So we saw huge gains in
understanding performance in the
finance industry.”
“I think marketing is in the same place.“
Hal Varian, Chief Economist at
20. 1. Identify key things you want to track
What needs day-to-day monitoring?
What would benefit from automatic
analysis?
What do I still track in a clumsy way?
21. 2. Collect the right data
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22. 3. Build the right interface and analytics
Data alone is not enough.
Data needs poetry.
— Brendan Dawes
23. The interface needs to identify what’s worth
saying and help say it intelligibly.
Infoviz Analytics
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24. 4. Kick ass in no time
What’s your app gonna be?