Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.
50. Heads-Up: 75% of what Marketers are used
The future is already here!
to doing will not work on mobile devices
‘YeDiLi’ becomes SoLoMo
Yell Disrupt Lie
51. Mobile means the End of Attention Monopolies (for
publishers) and the End of Disruption (for marketers)
55. The future is already here!
The SoLoMo web is
Destroying Disruption
as an effective and efficient advertising mechanism
(adapted from a quote by Paul Adams / Think Outside In Blog)
58. The future is already here!
Thanks for
your time!
• gerdfuturist.com
• thefuturesagency.com
• gerdtube.com (video)
• slideshare.net/gleonhard
• Download: Futurist App
D E S I G N :
59. The future is already here!
Reputation Economy & Social Capital