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Digital / Online Marketing

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Senthilkumar Rajappan
Senthilkumar Rajappan

Presentation slides from the seminar on Online / Digital Media Marketing at PSG Inst of Management on 30 Oct 2013

Redes socialesEmpresarialesNoticias y política
1 de 53
Digital / Online Marketing @rsenthilkumar Lead Digital & Sales Strategy / Head – Operations – mcube advertising LLC
Geography is now History…
Its one world…there’s no barrier in the online world…
Spot the difference?
Spot the difference?
One of the first ads by Coca Cola! and yes we have come a long way!
So what’s changed?
TelevisionCable & DTHPressRadioCinema 539 MILLION 448 MILLION 349 MILLION 158 MILLION 76 MILLION
180,000,000 INTERNET USERS 12% INTERNET PENETRATION India users data
Age wise online population
Spends an average 14.5 hrs/month 75% internet users between 15-34
social networking - 85% search - 87% sports - 40% travel - 40% retail - 54% What they are doing online…
India Internet Traffic: Desktop v/s Mobile
Mobile Users estimated
Search on key word – narendra modi
Search on key word - rahul gandhi
Search results
Social Media Numbers * Above 18 years of age / Source: Industry Est/ Socialbakers.com 82 M 31 M 18 M 22 M 34 M Conversations are social!
876.02 Million Mobile Subscribers 72% Overall penetration
APAC accounts for 40% of internet data traffic Opportunity for Apps developers / VAS providers…
That brings us to the targeting!The people who we need to talk to!
From inform to engage!
Coca Cola Shadow campaign
Digital first has come to stay!
Airtel Champions League
Be realtime!
Facebook Status change
Going online/social isn’t a choice anymore!
Marathon goes digital!
Retail goes digital!
TESCO
Suzlon PALS
Some misses & unlikes!
Possibilities are endless!
Q&A

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