2. Table of Contents
Flower Photo Source: www.slidescarnival.com/help-use-presentation-template
Executive Summary (Slide 3)
TheBubbleeSerenaGuide: Reason Behind That Name
- Purpose (Slide 6)
- Contents (Slide 7)
Social Media Strategies
- Why use Blogger/Instagram/Twitter (Slide 9, 10, 11, 12)
Who is My Competition? (Slide 13)
How am I doing? (Slide 15, 16)
Recommendations
3. Executive Summary
1. Source: http://canadiansinternet.com/2015-canadian-social-media-usage-statistics/
2. http://rapidboostmarketing.com/canadians-love-social-media-but-canadian-businesses-hate-to-embrace-it/
◉ About 59% of Canadians use Facebook, 30% on LinkedIn, 25% on Twitter and 16% on Instagram (1)
◉ Instagram is popular among the youngest Canadians at 32% and 18% of college graduates prefer Instagram.(1)
Twitter, on the other hand, is visited by Canadians by 5 times per day. Most connected province is Ontario with over 67%
of the population on Social Media. Over 45% of the population loves to read blogs and listens to podcasts. (2)
◉ Despite the fact that most Canadians are involved with social media, only 47% of the businesses are online, and only
24% engage their customers on a daily basis.
◉ It’s important to understand the social media tools because it’s one of the easiest and best ways to increase, connect
and engage with your followers
◉ I will go over my social media platform for my brand, TheBubbleeSerenaGuide and share what works best and what
does not
◉Recommendations: Be original, be rhythmically consistent with your contents, Cover Local events, Create an action
plan for your business and most importantly, be human and create organic posts.
5. ”
Sorry to burst your bubble folks
but I’m not that bubbly.
Generalist, not a specialist
Headliner
6. Purpose
◉ The purpose behind TheBubbleeSerenaGuide was to capture my best
qualities as a friend, person, professional marketer and foodie. The reason
why I did not pick a specific focus because I thrive to learn and enjoy many
things as much as possible. Picking one specific genre would be against my
personal brand. It would not really represent who I really am.
◉ Instead of “bubbly”, I incorporated my last name “Lee” into the word, hence,
the creation of “bubblee”.
◉ The general audience view me as a bubbly type of person but I wanted to
show that I am more than just a smiley, friendly, bubbly yet shy person.
◉ I incorporate a lot of irony, my own philosphy, puns, humour and daily
lifestyle wisdom into my brand.
7. Contents
◉ TheBubbleeSerenaGuide is really just a guide to the life of Serena Lee. The
contents are mainly composed of my everyday comedic life.
◉ Brighter filters are used for the photos to create a lighter atmosphere. The
writing tone might be cynical from time to time but the overall vibe is
generally funny.
9. 1. Blogger
These three are my top 3 go-to social media outlets.
2. Instagram
3. Twitter
http://thebubbleeserenaguide.blogspot.ca/
@thebubbleeserenaguide
@theserenaguide
Picture Source: commons.wikimedia.org
10. ◉ A creative way for me to connect with my followers and build a more intimate relationship with
them
◉ Can write contents in depth, rather than 140 characters
◉ The blog design itself represents the brand very well
◉ A great way to find fellow bloggers who share the same interests, hobbies and brand through
blogger community
◉ The blog acts as one giant portfolio of social media outlets. I can display my Instagram, Twitter
feed, Google + etc. to notify the readers of my current social media activities.
◉ Can analyze easily through stats and Google Analytics where the traffic is from
1. Why Use Blogger ?
11. ◉ Use Instagram profiles to reach a wider audience
◉ Increase traffic for blog or any other websites by posting the address on the Instagram profile.
TheBubbleeSerenaGuide blog had the highest page views on June 17, 2016 since putting the
url on Instagram. It went up by 220% in 3 days.
◉ By using certain hashtags, you can reach a specific group of followers and gain likes. For
example, for bloggers, #pursuepretty and #flashesofdelight target Instagram users who either
blogs or enjoys bright and happy contents
2. Why use Instagram?
12. ◉ Connecting with followers-–Twitter is a daily routine where people log onto it every single day. It is an
easier way to connect with people and stay connected.
◉ Easy to set the tone of your brand-–As I have mentioned, my brand is all about irony, sarcasm, humour
and happy-go-lucky attitude. Twitter is very helpful in terms of capturing the right tone with images,
GIFs, and 140 characters of pure wit.
◉ Instant feedback—You will know right away if your brand or any of the content is upsetting or simply
awesome.
◉ Latest News/Update—You can let your followers or anyone who stumbles upon the twitter feed about
any updates on your website/blog.
◉ Easy to go viral
◉ An outlet to increase traffic for main website/blog
3. Why use Twitter?
13. Who is my competitor ?
City By Heart
A fellow Torontonian blogger
who focuses on lifestyle,
digital marketng and the city
life. She is available through
her blog, Instagram, and
Twitter.
Followers
4,035 on Twitter
1,734 on Instagram
Better Influencer
City by Heart is better than my brand
at the moment because of:
◉ Consistency
◉ Branded, personal photos
◉ Stronger follower base for all
social media outlets
◉ Getting into a consistent rhythm of
posting one content per week
(blog), 3-5 tweets/day and 1-2
posts on Instagram is important
14. What works
and what
doesn’t?
What works…
Flow and consistency with your brand and posts: If
you started talking about something that’s far away
from your brand, try to put a reason on why the
sudden content change.
Consistency, consistency and consistency! That
goes for tone, images, blog posts, or anything that
will be up on your social media outlet.
◉What doesn’t work…
Constant promotions: It’s important to increase
knowledge about your brand but if you keep on
promoting about a product or service nonstop, your
followers will click that un-follow button without
hesitance.
No activity: How can you expect your followers to be
engaged with you when your company is not
engaged itself?
15. How am I doing?
◉ From the 1st day to
current, my Klout score has
gone up by 322.4%.
◉ The important thing to
remember is that you have to
be engaged yourself in order
to increase your follower’s
engagement!
Picture Source: https://klout.com
16. How am I doing?
◉ According to Google Analytics, both my sessions
and page views have gone up from 4 to 58 when I
have started to become more consistent and
rhythmical with my contents. I was engaged a lot more
than before.
◉ About 33.50% of the audience is 25-34 and 27.50%
is 18-24 which was my targeted demographic. I
wanted to create my contents more relatable to those
age groups and the analytics show that I have
managed to do so.
Picture source: https://analytics.google.com/
17. Recommendations
Be original
Be rhythmically consistent with your contents
Cover local events: locally based followers will be able to relate to your posts lot
faster than the ones from a different part of the world.
Create an action plan for your business
Most importantly, be human and create organic posts. No one likes seeing a BIG
CORPORATE, Harsh/Cold contents on their feed. You want to be natural, organic
and human as possible in order to really connect with your followers. Retaining your
viewers and increasing your follower base will have a positive impact in terms of
getting likes, reaching audience, page views and traffic.
