Softline has experience dealing with online sales in various markets. We step in when there is a need to a fine-tuned local e-commerce solution.

1. Softline e-commerce solutions
Contacts
Sergey Zverev, Director Business Development eCommerce solution
Т +7 (495) 232 00 23 ext. 2565 Sergey.Zverev@SoftlineGroup.com

2. Hi. We are Softline. We are preferred IT and Service provider for
more then 60,000 companies all over the world.
We are trusted by more then 3000 software and hardware
vendors. We are 2800 minds driving a Billion Dollar revenue.
Our compound annual growth rate in the last 10 years is 40%.
We deliver IT. We manage and support IT. We design and build
reliable IT systems. We go ahead and shape the future of IT with
you. Check out our latest corporate video:
https://www.youtube.com/watch?v=aA5NA6hiJXE

3. Softline Partnerships

4. Expanding footprints in the new Emerging markets
80 offices in
EMEA
Russia & CIS
Asia
Americas
R$

5. 0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
2010 2011 2012 2013 2014
Softline innovative e-commerce solutions
• Since 2004, Softline is the Global ecommerce solutions pioneer
• Gross Merchandise Volume of Softline merchants in 2014
GMV = $45,000,000
• More then 60 successful implementations
• 67% YoY growth

6. Problem Solution
Need to fix online (www.avast.com) sales
volumes for Russia and CIS. Customization
NOT AVAILABLE from current processor.
• Redesign cart solution in the new style
• Add 20+ payment options
• Add abandoned order reminder
• Add personal account for legal entities
• Add Live support & sales representative
Weakness of previous solution:
1. Inability to customize solution
2. Low cart conversion
3. Inability to handle B2B online orders
In 2012 our solution has competed with
Digital River and won in quality and sales.
Sales on
Digital River
Sales on
Allsoft
Successful A/B testing
*4.5 times

7. Avast: checkout process
Legal
entities
support
added to
facilitate
B2B
processing
Online sales
support
Online
technical
support
8-800 hotline
number
>20 payment
methods
available

8. Problem Solution
Sales (www.acronis.com) from online
channel in Russia and CIS not meeting new
vendor’s objectives.
• Add local payment options
• Add B2B customer care
• Add new currencies for new markets
• Add Live support & sales representative
Weakness of previous solution:
1. Invoice not meeting local standards
2. Long time of response
3. T&Cs in English only
In Emerging markets, Softline is 3 times
more efficient then Cleverbridge.
Sales on
Cleverbridge
Sales on
Allsoft
Cart improvement
*3 times

9. Acronis solution prototype. Step 1. Product selection in the catalog
New
countries
/locales
added in
the
region
selection

10. Step 2. Translation of the store.acronis.com cart
Local
support
Local
hotline
number
Local
payment
options
Added
currencies for
new markets
Taxation
according to
the local laws

11. Step 3. Entering customer’s data
Enabled
for legal
entities

12. Step 4. Order confirmation
>20 payment
methods
available.
Average
Result:
conversion -
66,8%

13. Problem Solution
Sales (www.kaspersky.com) from
online channel in Russia and CIS
not enough.
• Introduced 2-step checkout process
• Automatic recognition of doubling orders
• Change of payment method ‘on the go’
• Integrate with reporting
• 24/7 performance audit, 99,95% uptime
Weakness of existing solution:
1. Not integrated with reporting
2. Low cart conversion
3. Frequent downtimes
Outcome:
Softline is more productive then any other
processor, especially when compared in A/B or
multivariate testing. Sales grew 6 times in 2 years.
Order flow optimization

14. Kaspersky Lab - results
• Softline is one of two partners servicing local orders in Russia & CIS.
• Number of orders processed grew by 6 times
Really!
You manage it
perfectly well!
Sergey Pikkat-
Ordynsky
Head of Consumer
Sales, Russia
495%
Growth in 2 years

15. Problem Solution
Clients (admin.google.com) in
Russia and CIS need local
legal/fiscal provisioning
• Client selects Softline panel or Google Panel
• Personal Account page w/payment info
• Phone /e-mail support
• PDF documents (invoices, agreements, acts)
• Local payment currency (RUB)
Weakness of existing solution:
1. Payment in EUR or USD only
2. No phone support
3. Local legal entity needed
Outcome:
More then 4,000 B2B customers
decided to move to Softline billing panel.
Google Apps store

16. Step 1. Google Apps management console
Admin console:
Subscriptions
Banking details
Company info
Orders
Go to Google panel
Go to Softline panel
Payment
instructions
Hotline
number
8-800
E-mail
support

17. Step 2. Google Apps catalogue
Google Apps,
Google Disc,
Google Vault
products
selection
Payment
instructions
Hotline
number
8-800
E-mail support

18. Step 3. Google Apps. Personal account of a legal entity
Orders history
PDF downloads:
Pro forma invoice
VAT invoice
Acceptance act

19. Problem Solution
Online (www.parallels.com) sales volumes
for Russia and CIS below average
• Revamp checkout look & feel
• Add 20+ new payment options
• Add personal account for legal entities
• Add Live support & sales representative
• Add marketing support
Problem analysis :
1. Payment options do not account for
market specifics
2. Local language support needed
3. Fiscal and legal requirements not met
with current solution
Allsoft provided complete site analysis and
recommendations on the e-commerce
performance to make it local and friendly.
As a result, sales tripled in 3 years
Local processing solution

20. Parallels - results
• Marketing support
• 57% YoY growth
We are always assured of efficiency of
Softline specialists’ work. Goodwill,
readiness to implement plans in
combination with personal approach and
creative attitude make Softline a very
effective partner. In a word – great job!
Konstantin Anisimov, Head of Marketing
57% YoY
growth
Launch
campaign –
bundle with
Paragon
Subscribe to special offers from
Parallels!
Special terms
for students
Start your school
year with Parallels!

21. Problem Solution
Launch online (www.drweb.com)
sales for Russia and CIS
• Total of 3500 development hours
(customization, adaptation)
• Ongoing marketing support: 100+ marketing
actions performed
• Free customer support (technical, sales)
• Live chat, 8-800 hotline
Problem analysis :
Existing web-site does not generate
enough revenue
Results:
• Allsoft is successfully managing RU, UA, KZ
eStore on DrWeb.com website since 2005
• 30% annual growth
10 years of successful cooperation

22. Other Softline e-commerce projects
Showcase: vendor A
• Digital River: $226К /quarter
• A/B – test
• Allsoft: $1,100K / quarter
Showcase: vendor B
• Cleverbridge: $40К /quarter
• Allsoft: $150K / quarter
Showcase: vendor C
495% Growth

23. E-commerce platform
Currencies Processing currencies: 160, settlement currencies: 16
Payment methods 136 (credit cards, debit cards, wire transfer, COD, prepaid cards, mobile
payments)
Custom development Performing analytics, recommendations on the store customizations and
improvement
Product provisioning Keys generator/Key bank, automatic product provisioning
Platform performance 24/7 support, uptime in February - 99,97%,
performance guarantees are included into the contract
Sales support Hot line, free (800) dedicated line
12 hours a day/7 days a week
Taxes and payout Handling all of the local taxes and laws and currency conversion

24. Online consultant
 Real-time chat sessions improve customer relationship
 Sales support –8:00-20:00 local time, in local language.
 Technical support
 Toll-free number (800)
 Awards: Online retail Russia 2013 “Most
reliable e-shop”, Yandex “5 stars”
 Service included in Allsoft e-commerce
platform
Increase conversion by 20-30%!
Value customer relationships!

25. What makes us different
100% of our projects
include custom
development
Less then 20% of online buyers in
Emerging markets speak second
language.
Local payment methods
add up to 100%
to online sales volume

26. Contact:
Sergey Zverev
Business development director Softline e-commerce solution
+7 (495) 232 00 23 ext. 2565| Sergey.Zverev@SoftlineGroup.com
WE ARE TRUSTED
WE HAVE LONG-TERM
PARTNERSHIPS
WE ARE RECOMMENDED