Presenter: John Krajewski, President, Strange Loop Games
As the pool of game players grows larger worldwide, the potential for social connection among them grows exponentially. This talk explores the social structures that can be created and populated in virtual worlds and the tremendous opportunities for social good they present.
20. Social Landscapes
1. Changing what’s important
2. Community fostering
3. The power of Suggestion
4. Fixing broken windows
5. Removing features to add value
6. Giving users responsibility
Intro – first game
John Krajewski founder of Strange Loop Games
First game Vessel,
console games
Moved into education games
Economically feasible
Future titles
Sim Cell – cell biology
Codebreakers – algebra
Eco – ecology game
Our philosophy
Games that break border to education
Social landscapes in modern tech
What is a social landscape?
- Creating a space for people to interact
Leveraging your users to give each other value
Uber/AirBNB, social media
Many many companies do this (hard to find one that doesn’t).
People bring the value.
In education it’s a different story
Safety concerns are so great that social features are often blocked or hamstrung (no chat)
Within the classroom students get into technology and shut off their surroundings, a solo activity.
This is at odds with the way we understand traditional education, which has always been social. Schools are social.
Exploring that incongruity: we know education is social but don’t let the tech do what it does best.
The power of social is huge
Facebook emotionally manipulated users
Didn’t see anything wrong – released results
Companies are doing it al the time, theres no way not to do it
Brought attention to causing huge effects.
There’s no way not to do it.
Imagine an open forum, no rules
You’ve created a horrible place.
We have to think about the interactions we want to take place in these landscapes.
How can we use this safely?
So much potential
Brings an ancient form of education to modern tools, where its lacking
This talk will be looking at ways we can use social connections positively in education tech
Code breakers
Social algebra game, releasing this year, Amplify
Build security systems out of traps, hack through with math to disable
Codebreakers - Changing what’s important
Change what’s important
Create a social landscape where algebra skills make you king
Turns math skills on its head
Dont even teach math, its such a strong force we let players self-learn it
FB refused to add a ‘dislike’ button
Enforced positivity? Happy pills?
Not exactly. You can still be negative, but it’s not the path of least resistance.
Defining the path of least resistance to be positive yields outsized positive interactions
Scribbly Wits, drawing game
Giving economy
Points are earned by receiving stars
Creates positivity, don’t have to be good
One of our sale items is ‘extra stars’ (buy to give)
Players self-balance
Not everyone gives stars to the best, there’s a self-balancing going on.
Some players engage in ‘pacts’, where they give all their stars
Even then, they drop out a few to other players
People are very intelligent about taking cues in social settings.
They want to know how to behave
Subtle suggestions are incredibly powerful
Giving permission
Defines whats allowed in this network
People can add others (a huge step, to become friends with someone)
Allows people to do what they want to already
Welcome message suggestion
Creates incredibly positive response
First intro to the game is another player telling you positive things
Sets the tone immediately
Broken Windows
Idea that fixing small crimes like vandalism and graffiti sets a norm for behavior
Doubly true of the digital space
Because it can be modified much more dynamically and anonymously.
Our steam greenlight
First descended upon by tolls
Deleted each negative comment
Negative comments stopped 100%
Removing technical features to add social features
Snapchat is a picture sharing service without permanent storage
Removing a technical feature added a social feature - impermanence
What you don’t include is as important as what you do include
Define what is the standard method of interacting, players accept and take to it
‘We accept the reality that we’re given’, like watching a movie, willing suspension of disbelief.
Dynamic worlds that the users shape
The power of responsibility and consequences
Education can benefit from this the most.
What are kids concerned about in school more than school work? Social connections.
We are social creatures, something coming socially feels so much more genuine.
It takes the ancient community of learning and begins to advance it with technology.
Vision for what education needs to aspire to.
Knowledge is less key. Even skills are less key.
We’re no longer teaching kids to fill a role in society as workers. We’re teaching kids to invent a new society
Education needs to focus on self learning, collaboration, empathy, compassion, leadership.