Ayogo Health, Inc. - Everything You Know About Gamification is Wrong

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Presenter: Shauna Gammon, Lead Product Designer, Ayogo Health Inc. Gamification is NOT about points and badges and leaderboards. Putting points and badges on top of systems that were not designed to be game-like is like welding wheels on a bicycle. It looks from a distance like it will work, but the results are guaranteed to disappoint. Shauna will walk you through the fundamentals of game psychology, so you can utilize these crucial building blocks in your own patient engagement projects. Ayogo is a recognized global leader in the application of game psychology and social patterning effects to the design healthcare applications. Their Empower framework has improved health and financial outcomes for healthcare organizations around the world.

Salud y medicina

Everything You Know About
Gamiﬁcation Is Wrong
Ayogo Health Inc.

Ayogo is on a mission to transform the
healthcare industry by helping patients
incorporate their care plans into their lives.

Global 100: Most
Innovative mHealth
Companies
Top Ten mHealth
Entrepreneurs
“…game-changing
innovation…”
Top Three mHealth
Campaigns
We’re changing the healthcare experience forever,
improving health and financial outcomes for our customers,
through the science of engagement.

Michael Fergusson
CEO & Co-founder
Paul Prescod
CTO & Co-founder
Patrick Moody-Grigsby, BA
Creative Director
Shauna Gammon,
BSc, BCS, MSc
Lead Product Designer
Ricard Adrianza, BSc
Art Director
Dan Loach, PhD
UX Designer
Mavis Dixon, BA
Manager - Projects &
Engagement
Ian Suda, BSc
Lead Software Developer
Adam Vernon, MA
Software Developer
Team

Patients are given the tools they need
to manage their health and reach their
stated personal goals.
They do not use them.
The Problem

Give patients tools like this to
help them manage their
health…

…but they’ll ignore them
and instead spend time
with applications that
look like this.

Why are patients drawn to
useless distractions instead of
towards applications that can
literally save their lives?
Why?

But there’s good news!
Humans evolved games and play to overcome this
propensity to distraction, so they could make longer-
term investments in skills and knowledge.

Healthcare applications are typically designed to
be precise, or fast or accurate, but they are rarely
personal, emotionally satisfying, or beautiful…
…which is precisely why they are not engaging.
It Takes A Relationship

Engagement is not about efficiency,
it’s about emotional involvement.

Games oﬀer us design patterns that have
been proven successful in generating
engagement over time.

What Went Wrong?
Let’s give people points when
they do something good.“
Can we add leaderboards to
make it more social?“
How about badges to acknowledge
their accomplishments?“

Gamiﬁcation is not putting
points, badges, or leaderboards
on top of systems that are not
designed for fun.
http://upandhumming.com/
2013/12/that-time-my-
treadmill-almost-killed-me/

Agency:
create meaningful
choices that must
be made
Designing For
Engagement

Challenge:
provide a real
conﬂict that needs
to be resolved or
overcome
Designing For
Engagement

Uncertainty:
ensure outcomes are
not pre-ordained
Designing For
Engagement

Discoverability:
let the rules be
mastered during the
course of play
Designing For
Engagement

Outcomes:
recognize outcomes
beyond points and
badges
Designing For
Engagement

References:
•  http://www.redkeybluekey.com/2011/09/8-principles-of-good-game-design.html
•  Salen & Zimmerman, “Rules of Play”, MIT Press 2004
These are fundamental building blocks of
Ayogo’s platform for behavior change.

A customizable framework that
helps patients engage with their
therapeutic program through
gamiﬁcation, social
connectedness, and education.

In the standard program, health coaches observe
many patients ﬁlling in paper logs moments
before their weekly check-in class begins...
With Picture It!, 60% of patients were highly
engaged: on average they completed 3 of 5 care
plan tasks each day, and lost 2.2 times the weight.
Picture It! Pilot Results – Bariatric Pre-Surgery

Shauna Gammon| shauna@ayogo.com | @shaunagammon
1-888-680-9882 | ayogo.com
Thank You!

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A Promise to Future Generations: Making Learning Fun

SeriousGamesAssoc

Christopher Crowell, Founder | Crowell Interactive Inc Make a Game WORKSHOP Class size Limited. Requires Sign-up at Registration In this workshop Chris will take self-formed teams of educators through his proven process of making a game from a curriculum concept of their choice. As the teams collaboratively create a new game prototype, lively discussion during each development stage will inform decisions about resources, game design and player experience, providing an understanding of the framework. As an outcome, educators will have experiential learning about creating an experiential learning experience, it’s like some kind of “Experience-ception”! They also come away with an ‘ugly paper prototype’ that they can take back to their classrooms for further development. Outcomes: Ugly playable game prototype that can be taken back to classroom for further development. Understanding of, and experience with, a proven process of developing a concept into a game. Confidence to personally develop, or lead students in developing, educational games that are engaging and effective. Knowledge that games are not only fun to play, they are fun to create! Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Lets make a game workshop ser play orlando 2019

SeriousGamesAssoc

Andrew Gassen, CEO | Pivotal Software 0 for 3: Edtech Startup Lessons Learned I’ve been a part of 3 different education technology companies, all focused on the K-12 market. Each of these companies failed, but each for different reasons and in spectacularly different ways. This talk is a bit of a public post-mortem that focuses on 3 key lessons from each company, including a brief discussion on how we might have done things a different way if I knew then what I know now. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

0 for 3: Edtech Startup Lessons Learned

SeriousGamesAssoc

Mitch Weisburgh, Partner | Academic Business Advisors and Scott Brewster, Co-Founder & CTO | Triad Interactive Media / Hats & Ladders DOUBLE SESSION: OODA OODA! How Rapid Iteration Can Help Level Up Your Gaming Business We are all involved in lots of complicated and complex situations. We deal with students and learning. We write, adapt, and use games for learning. We may be running businesses. One thing that all of these have in common is that we can’t just come up with a plan, execute and expect things to just work smoothly. Unexpected things happen, it’s often impossible to anticipate all possible situations, people react in unanticipated ways, there is often information we just don’t or can’t know in advance, the people we are working with have hidden agendas. Allies, antagonists, and resources shift and change. And so on. So, what are we supposed to do? We are going to explore a framework for managing solutions during periods of dynamic change. The OODA Loop Framework was developed by air force colonel John Boyd based on precepts developed by Sun Tzu, Napoleon, Heisenberg, Kyng, Einstein, Gödel, and others, and has been used by military, political, and business leaders around the world. You’ll learn to prepare for the unexpected, observe and react to actions and results, and pull together and manage a team despite adversity. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

OODA OODA! How Rapid Iteration Can Help Level Up Your Gaming Business

SeriousGamesAssoc

Birdie Champ, BS, M.Ed., Ed.S, Owner, Chief Product Officer | UXDiversity and Thorne Palmer, BA, M.Ed The UX of Serious Games: How to Impact a Wider Audience What elements are you measuring when determining the value of your serious game? There are many critical touchpoints a player (user) experiences that occur before, during, and after playing a game, from initial interest to post-game evangelism. Some serious game designs inadvertently block some users from ever playing. Some design elements can cause players to rage quit where others thrive. In this session we will explore three topics: First, we will explore a complete user’s experience (UX) of a serious game. Second, we will look closer at the users of serious games and break them into personas based on social, emotional, and cognitive differences in how they learn and how they play. Third, we will explore how to merge instructional design with game design with activities that bridge the varied experiences different users can have when engaging with similar challenges. By breaking down the UX into touch points, breaking down users into personas, and mitigating gaps in the varied qualities of user experiences, you will likely improve your game analysis, game quality, and broaden your customer segments. Presented by the Serious Play Conference seriousplayconf.com at Montreal, Canada, Quebec, UNIVERSITÉ DU QUÉBEC À MONTRÉAL, UNIVERSITY OF QUEBEC IN MONTREAL, July 10-12, 2019

The ux of serious games how to impact a wider audience

SeriousGamesAssoc

Stuart Criley, COO and Dr. Jasminka Criley, CEO | Indelible Learning, Inc. Alphabet Soup Cans: Avoiding Bad Tropes of Educational Games Classroom games often struggle to make student tedium somehow less wearisome, with often comical results. Dropping math problems into the middle of a galactic space battle is just one egregious example. But the problem runs deeper than simple dissonance between game play and narrative: a bored student will tolerate even a very bad computer game, only because the alternative (listening to the teacher) is worse. Likewise, teachers may be tempted to outsource mundane instructional tasks to computers. Within this environment of perverse incentives, what is an ethical game developer to do? Rather than merely replacing activities that are already being done in the classroom, serious games are at their best when they transmit learning experiences that would be too expensive, impractical, or even dangerous to conduct in school by other means. One approach is to place learners in the roles of professionals and give them real-world scenarios that are easy to begin, but hard to win. In this session, learn how to partner with content experts to create compelling games that draw upon multiple disciplines, requiring critical thinking in teams to succeed. Finally, see how an Electoral College strategy game moved from prototype to successful deployment in the classroom. Presented by the Serious Play Conference seriousplayconf.com at Montreal, Canada, Quebec, UNIVERSITÉ DU QUÉBEC À MONTRÉAL, UNIVERSITY OF QUEBEC IN MONTREAL, July 10-12, 2019

Alphabet Soup Cans: Avoiding Bad Tropes of Educational Games

SeriousGamesAssoc

Kade Wells | Teaching with Dungeons and Dragons Building Heroes: Using Roleplaying Game Design for Classroom Management, Reading Intervention, Interactive Fiction and Socio-emotional Growth Attendees will go through a mini-mock adventure that goes over the basics of bringing a classroom RPG to life. Using the D&D 5e basics, attendees will create a basic character and have to work together in groups to complete the objectives laid out before them. The objectives will focus on classroom implementation strategies, monster battles, and ways to fold lesson plans into the adventures. Once the adventure is finished, attendees have the opportunity to see examples of our work and others for classroom RPGs, and they can ask questions while beginning to formulate plans for their own adventure if wanted. For takeaways, we’ll have company-agnostic materials that teachers can either use or adapt. Some of the materials will include general curricular approaches, example adventures, materials for communicating with administrators and other stakeholders, and non-playable characters that they can use for example. We will put together a resource guide, and teachers will be able to communicate with us down the road if they need help or want to brainstorm. Presented by the Serious Play Conference seriousplayconf.com at Montreal, Canada, Quebec, UNIVERSITÉ DU QUÉBEC À MONTRÉAL, UNIVERSITY OF QUEBEC IN MONTREAL, July 10-12, 2019

Building Heroes: Using Roleplaying Game Design for Classroom Management, Read...

SeriousGamesAssoc

Dennis Glenn, MFA, Adjunct Professor| DePaul University Graduate School for New Learning / President | Dennis Glenn LLC Augmented Reality: Revolutionary or Disruptor of Training and Assessment Augmented reality (AR) has the potential to revolutionize training and assessment. This technology innovation superimposes computer-generated sensory input such as sound, video, graphics or GPS data onto a live or indirect view of a physical, real-world environment. The increasing need to scale education-based interactive learning to larger audiences thus mitigating the larger development costs, is where AR has a few potential revolutionary and disruption attributes that must be considered. Learning Objectives: Assessment needs to be done rigorously and methodologically, and AR technologies can provide multiple avenues to achieve this goal. Recall of knowledge is no longer a viable method to provide accurate validation of mastery. In order to assess competency, we need to understand what the learner needs to know and be able to do and then demonstrate their ability to perform these tasks. We will offer multiple solutions to this disruptor. Privacy and security of the data con be compromised using AR technologies. A few of the risks to be discussed are identity theft, invasion of privacy, and unequal access, thus increasing the inequality divide. We will lead a discussion of the avenues to reduce these risks. On the positive side we offer a number of effective solutions that lead to the demonstration of mastery. Using AR technology to disseminate education is a way to teach thousands of users across the globe while eliminating barriers to access, reducing costs, and ensuring consistency in quality and delivery. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Augmented Reality: Revolutionary or Disruptor of Training and Assessment

SeriousGamesAssoc

Carole Bagley, President, Consultant, Team Lead | The Technology Group, Inc & Distinguished Service Professor | University of St. Thomas (UST) Return on Investment (ROI) for Virtual Environments and Gaming How effective are virtual and gaming environments? Do they have an impact on the user’s learning, on their job or organization and/or do they have an impact on their daily life? The presentation will include a brief discussion of Kirkpatrick’s ROI levels 1-5 and how it is useful in the creation and evaluation of virtual gaming environments. Several virtual environments and games (Health Benefits, Pharmacy and Dentistry games for the Healthcare industry and a Tobacco prevention game for Middle school students) will be discussed and demonstrated and will describe how the evaluation results have impacted the effectiveness of the product and the user. Participants who have conducted ROI evaluations will be asked to share their product evaluation results and how it impacted the users. Participants who are interested in conducting an ROI evaluation will be asked to provide for discussion product descriptions and what results/proof they are looking for in conducting an evaluation. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Return on Investment (ROI) for Virtual Environments and Gaming

SeriousGamesAssoc

Karen Burns, Asst. Coordinator of Faculty Development | The University of Alabama Enhancing New Employee Orientation with a Digital Scavenger Hunt Pervasive games are a burgeoning genre in which the affordances of mobile devices are used to extend the boundaries of digital games into the real world. This game genre leverages the GPS, photo, video, and texting capabilities of smart phone devices in order to create games that require location-dependent and context-sensitive interactions between the physical and virtual environments. One particular form of pervasive games is a digital scavenger hunt. This presentation will focus on the findings of a study in which a digital scavenger hunt was integrated into new employee orientation. The goal of the study is to determine if a digital scavenger hunt can be an effective means of enhancing the typical employee orientation by reinforcing information provided during the face-to-face sessions, introducing new information, reducing the stress new employees typically feel, and fostering employee competence. While this study is ongoing, data collection and analysis will be completed by May 2019. This session will report on the findings of this study and include a discussion of the successes and challenges of the study. Additionally, discussion will center on potential applications of a digital scavenger hunt being used as a means of learning through discovery. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Enhancing New Employee Orientation with a Digital Scavenger Hunt

SeriousGamesAssoc

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Ayogo Health, Inc. - Everything You Know About Gamification is Wrong

1. Everything You Know About Gamiﬁcation Is Wrong Ayogo Health Inc.

2. Ayogo is on a mission to transform the healthcare industry by helping patients incorporate their care plans into their lives.

3. Global 100: Most Innovative mHealth Companies Top Ten mHealth Entrepreneurs “…game-changing innovation…” Top Three mHealth Campaigns We’re changing the healthcare experience forever, improving health and financial outcomes for our customers, through the science of engagement.

4. Michael Fergusson CEO & Co-founder Paul Prescod CTO & Co-founder Patrick Moody-Grigsby, BA Creative Director Shauna Gammon, BSc, BCS, MSc Lead Product Designer Ricard Adrianza, BSc Art Director Dan Loach, PhD UX Designer Mavis Dixon, BA Manager - Projects & Engagement Ian Suda, BSc Lead Software Developer Adam Vernon, MA Software Developer Team

5. Patients are given the tools they need to manage their health and reach their stated personal goals. They do not use them. The Problem

6. Give patients tools like this to help them manage their health…

7. …but they’ll ignore them and instead spend time with applications that look like this.

8. Why are patients drawn to useless distractions instead of towards applications that can literally save their lives? Why?

10. But there’s good news! Humans evolved games and play to overcome this propensity to distraction, so they could make longer- term investments in skills and knowledge.

11. Healthcare applications are typically designed to be precise, or fast or accurate, but they are rarely personal, emotionally satisfying, or beautiful… …which is precisely why they are not engaging. It Takes A Relationship

12. Engagement is not about efficiency, it’s about emotional involvement.

13. Games oﬀer us design patterns that have been proven successful in generating engagement over time.

14. What Went Wrong? Let’s give people points when they do something good.“ Can we add leaderboards to make it more social?“ How about badges to acknowledge their accomplishments?“

15. Baked In vs. Tacked On

16.

17.

18. Gamiﬁcation is not putting points, badges, or leaderboards on top of systems that are not designed for fun. http://upandhumming.com/ 2013/12/that-time-my- treadmill-almost-killed-me/

19. Translate To Tech

20. How Do We Bake It In?

21. Agency: create meaningful choices that must be made Designing For Engagement

22. Challenge: provide a real conﬂict that needs to be resolved or overcome Designing For Engagement

23. Uncertainty: ensure outcomes are not pre-ordained Designing For Engagement

24. Discoverability: let the rules be mastered during the course of play Designing For Engagement

25. Outcomes: recognize outcomes beyond points and badges Designing For Engagement

26. References: •  http://www.redkeybluekey.com/2011/09/8-principles-of-good-game-design.html •  Salen & Zimmerman, “Rules of Play”, MIT Press 2004 These are fundamental building blocks of Ayogo’s platform for behavior change.

27. A customizable framework that helps patients engage with their therapeutic program through gamiﬁcation, social connectedness, and education.

28. In the standard program, health coaches observe many patients ﬁlling in paper logs moments before their weekly check-in class begins... With Picture It!, 60% of patients were highly engaged: on average they completed 3 of 5 care plan tasks each day, and lost 2.2 times the weight. Picture It! Pilot Results – Bariatric Pre-Surgery

29. An Alternative: Delightification ;)

30.

31. Shauna Gammon| shauna@ayogo.com | @shaunagammon 1-888-680-9882 | ayogo.com Thank You!

Ayogo Health, Inc. - Everything You Know About Gamification is Wrong

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