According to a recent study, video will account for 69% of all consumer Internet traffic by 2017. And with YouTube ranking as the second largest search engine in the planet, many marketers are doing video for the sake of doing video. However, you need to have a strategy and you'll learn about that here.
2. Did You Ever Think That Video
Was Going To Get THIS BIG?
A recent study revealed that it’s possible
for video to account for 69% of all
consumer Internet traffic by 2017.
(That’s only 3 years from now.)
3. Should You Join The Video Bandwagon?
After all, YouTube
ranks as the 2nd
biggest search engine,
next only to Google.
4. For Video To Be Truly
Effective,
It Will Depend On What You
Are Using It For
5. Video WILL NOT Render
All Other Forms Of Content Useless
• Video—being easier to create
and faster to distribute these
days—makes a great addition
to any online marketer’s tool
kit
• Coupled with the knowledge
of when and where to use it,
you can leverage on video’s
ever growing popularity
7. 1. Using Videos To Increase
Conversion Rates
• Use explainer videos as a way to
quickly capture the attention of
your intended audience.
• Elements of high-converting
videos:
– A good, well-written script.
– Visuals that capture and hold the
attention of the viewer.
– Everything is kept brief and simple.
8. 2. Using video to improve
customer service
• Amazon Mayday is a perfect
example
• Using video for customer service is
a good way to connect with
customers and make them feel
important.
• It makes customer service more
personal and real, which reflects
positively on your brand.
9. 3. Using video to build credibility
and grow your business
• Noah Kagan is a good
example.
• You can build credibility using
videos by:
– Sharing your expertise
– Engaging your audience by co-
creating content with them
– Imparting a distinct personality
13. Your Seriously Simple Marketing Hack
1. Take your smart phone and set it up to
shoot a video.
2. Point the camera on you and film a simple
welcome video to your blog or website.
3. Upload the video on YouTube and be sure
to put your website or blog address in the
description.