Service2Media is a leading provider of app solutions that allows customers to design apps once and deploy them across multiple devices. Their app lifecycle platform supports the full development process from design to deployment to ongoing evolution. This platform provides future-proof apps that can be maintained throughout their lifetime. Service2Media aims to be a one-stop shop for their clients' app needs through their platform and full suite of services.

1. DESIGN Apps Once
DEPLOY Apps on Multiple Devices
EVOLVE Apps throughout their Lives
CORPORATE BROCHURE

2. SERVICE2MEDIA IS THE
LEADING PROVIDER OF
ADVANCED APP SOLUTIONS
for smart phones, tablets and an unbounded range of emerging devices. With our
industrialized and future proof platform and services we overcome the challenges
of our corporate partners to design and deploy apps across all operating systems,
offering native runtimes for iOS, Android, BlackBerry, J2ME, and Windows Phone 7,
in addition to Hybrid and HTML5. Our apps are some of the most popular available
with hundreds of thousands of downloads and high app store rankings.
OUR LIFECYCLE APPROACH SUPPORTS YOU
THROUGHOUT YOUR APPS LIFETIME PROVIDING:
• Design – creative, graphic, interaction,functional and technical
• Development – application coding, integration with IT systems, prototypes
• Validation – Q&A testing and compliance
• Infrastructure – app store distribution, app analytics, server side hosting,
maintenance/support
Our concept is simple yet powerful
DESIGN Apps Once
DEPLOY Apps on Multiple Devices
EVOLVE Apps throughout their Lives

3. Our Vision
In a highly fragmented and rapidly evolving market Our world leading partner clients in verticals
companies need a trusted long term business such as media, finance and utilities are constantly
partner that can work with them to deliver and pushing the limits to provide the ”highest
maintain all their apps including those that are common denominator” of cross-device app
core and mission critical, regardless of deployment functionality. Instead of lowering the bar to the
platform. “lowest common denominator” we enhance the
native features of devices and Operating Systems.
Service2Media has embraced the app paradigm The result is a rich app experience optimized for
from day one. We have pioneered the seamless each device.
move to an age of smart devices, providing core
and critical apps with exceptional functionality Today our focus is on smart phones and tablets
and high levels of native support. but tomorrow’s app reach will also include TV,
We ease the path to effective app adoption offering home, office and shared public devices. We have
rapid delivery, the widest possible market reach, embraced a future where search will give way to
and a consistent brand experience with low over- direct, highly focused and personalised digital
heads. experiences in the form of apps that are instantly
available through multiple devices.
Our roadmap offers an unrestricted future path of
lifecycle support and enhancement.

4. Our Solution = the Lifecycle Platform + Services.
Service2Media is a ‘one stop shop’ app solution provider with unmatched, future-proof
flexibility through a combination of our platform, services, experience, deep
technical understanding and development skills.
APP CENTERS
Using our App Lifecycle Platform to create a production center for your App Portfolio
Using Service2Media’s App Lifecycle Platform is your quickest road
to taking the core and critical mobile apps that drive your business,
to the App store.
App Lifecycle Platform + People + Processes gives you an App Center
for mobile App portfolio delivery.
By training people to use The App Lifecycle Platform™ effectively
and teaching them our best practice process, we have optimized our
use of the App Lifecycle Platform to deliver and maintain superior
App portfolios.
Clients and Partners may create their own App Centers (either on
premise or we’ll host the Platform that they use remotely) and build
their own Apps.
Or they may choose to use our professional services to build their
App Portfolios for them.Service2Media is a ‘one stop shop’ app
solution provider with unmatched, future-proof flexibility through
a combination of our platform, services, experience, deep technical
understanding and development skills.

5. WHAT MAKES
US DIFFERENT?
FULL-LIFECYCLE APP SEPERATION OF BEST POSSIBLE APP
SUPPORT DESIGN, APP LOGIC EXPERIENCE
AND RUNTIME REGARDLESS OF
From conceptual design DEVICE
through to performance Our advanced design
analytics, we support our environment maps graphical Our App Presentation Layer
partner customers and their design, and app logic to creates interfaces that adapt
apps as they evolve. pre-built components written to device capabilities – our
in native code for each device components automatically
making the design easy to make best use of screen size,
implement and support on orientation and navigation
all devices. capabilities so that they just
look right automatically.

6. Benefits to you
WE UNLOCK
YOUR APPS
OPPORTUNITY
OFFERING:
Quick time-to-market – through automated development.
• Increased market reach – automatically deploying on a
massive range of devices from a single design. Back-
end integration and server support - that makes the
connection to systems and services straightforward
• Increased agility to move between platforms – with
portable designs that are easy to change.
• Consistent brand experience – the same look and feel
on all devices.
• Unified development & maintenance – a single consistent
lifecycle support environment thats easy to manage.
• App & management analytics – in-built measurment and
monitoring.
• Predictable Pricing - a subscription model where you
pay per deployed App by targeted OS and for use of the
Platform - there are no surprises.
• Lowered Total Cost of Ownership (TCO) – through faster
and easier development and maintenance.
• Future proof investments – with apps that evolve and
adapt to new devices.

7. Our Client Partners
Service2Media partners with some of the most innovative corporations
worldwide. Our apps touch the core business of our partner clients
and are critical to them. For CNN, De Telegraaf, Abu Dhabi Media
Company and UPC Broadband/ Liberty Global we manage apps for
media publishing and distribution, for Reed Elsevier we manage apps
for secure content communities, for Rabobank we manage apps for
banking, for Achmeas we manage apps for in¬surance
OUR INTEGRATION OUR TECHNOLOGY THE MANAGEMENT
PARTNERS ALLIANCES TEAM
We actively encourage Service2Media has core Former senior directors of
partnerships with sector technology alliances and Logica/CMG established
specialist consultancies and joint programmes of devel- Service2Media in 2005.
systems integrators design opment and support with The management team
houses and consultancies to the major has significant depth and
incorporate new business device manufacturers and background in the Internet
connectors and integrate market leaders Apple, and telecoms applications
their back-end solutions BlackBerry, Samsung, Sony sector and our rapid and
and services. Ericsson, Microsoft, Nokia, sustained growth has made
We have partnerships Cap and LG. These relationships us a major force in the app
Gemeni, Atos, Ir.deto and are often on an intimate lifecycle platform market
LBI working with them technical basis and this globally.
or building their own insight provides advanced
AppCenters for the delivery knowledge allowing us to
of App Portfolios. plan and prepare for the
launch of new technologies
and devices.

8. GLOBAL
RECOGNITION!
1
In early 2011 Service2Media won Red Herring’s top 100 Global award; a
prestigious list honouring the previous year’s most promising private
technology ventures. The Red Herring team selected the most innovative
companies from a pool of 1200 leading companies from across the world.
The nominees are evaluated on both quantitative and qualitative criteria,
such as financial performance, technology innovation, quality of management,
execution of strategy, and integration into their respective industries
2
Analyst Recognition.
Service2Media is positioned
in Gartner’s Magic Quadrant
3
Service2Media has been
selected two years in a row
(2010/2011) as a recipient
4
Service2Media’s App Lifecycle
Platform is clearly a strong tech-
nical candidate for those seek-
for Mobile Consumer of the Deloitte Technology ing rich apps that run across a
Application Platforms. Fast50 award having the honour wide range of devices, take the
Service2Media is seen as one in 2010 of winning the title highest possible value from the
of the leading Mobile App of fastest growing technology devices’ functionality, and are
Platform, Product and Ser- company in Benelux. future- proofed against changes
vice Providers in the market. to that functionality. If what
We have good working is needed are robust, secure,
relationships with the analysts scalable apps that interact with
and market influencers, and the customers’ core business
our rapid and consistent processes and have more
growth rate is regarded as complicated backend logic and
exceptional, We are tracked processing, Service2Media’s App
by main analyst firms Lifecycle Platform becomes one
including Forrester, Ovum, of the leading choices“.
IDC and Gartner.

9. OUR PROPOSITION
TO YOU
Let us partner with you to provide a comprehensive approach
based on our outstanding platform and full lifecycle of support
that offers ultimate flexibility and dramatically lowers the total
cost of ownership of your full suite of apps whilst managing their
evolution and safeguarding their future.

10. ABOUT SERVICE2MEDIA
Since our inception we have challenged the status quo, creating Apps that
matter and empower people’s daily lives. Our App Lifecycle Platform enables
our clients and partners to build future proofed portfolios of Apps with effective
reuse of components and the ability to maintain and evolve them throughout
their entire lifecycles.
Our core strength lies in our App Lifecycle Platform that lets us create both
our own and partners’ AppCenters to deliver Core and Critical App Portfolios.
•The App Lifecycle Platform – our technology that enables the full lifecycle
support of Apps on multiple targeted environments.
• AppCenters – where enterprise grade App portfolios are designed, deployed
and evolved.
THE SERVICE2MEDIA APP LIFECYCLE PLATFORM
The Service2Media App Lifecycle Platform supports the full lifecycle – from
conceptual design through to performance analytics, our platform delivers a
rich and compelling user-experience across all your targeted environments.
Our App lifecycle philosophy is simple but powerful.
DESIGN Apps Once
DEPLOY Apps on Multiple Devices
EVOLVE Apps throughout their Lives
Offices and Contacts
For general information: Postal address: Dubai San Francisco
Tel: +31 88 010 29 00 P.O.Box 767 Dubai Internet City 1024 Iron Point Road
Fax: +31 88 010 29 01 7500 AT Enschede DIC Building 03 Folsom, California 95630
The Netherlands Dubai - United Arab Emirates United States
The Netherlands
Service2Media info@service2media.com Barcelona New York
Arnhemseweg 2 www.service2media.com Edifici Neàpolis 215 Park Avenue South, Suite 2005
3817 CH Amersfoort Rambla Exposició 59-69 New York, NY 10003
The Netherlands London 08800 – Vilanova i la Geltrú United States
83 Baker Street – Westminster Spain
Langestraat 37 W1U 6AG – London
7511 HB Enschede United Kingdom
The Netherlands