What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer?
Guest speaker Claudia Brückner is an event experience designer. In her input talk she discussed the changing role of live events. How can they facilitate meaningful interactions? And enable people to communicate with each other?
This summer edition of Service Design Drinks was hosted at Aperto. The digital communication firm opened their courtyard in Mitte, invited to chilled drinks and vivid conversations.
14. Katharina-Paulus-Str.
What has this to do
with Service Design?
How to …design event experiences that
facilitate (human) interactions?
Design Touchpoints
& the journey between them
15. Katharina-Paulus-Str.
Touchpoints: Activity & Space
O N L I N E & O F F L I N E
online & offline activities & spaces
activities that
facilitate interaction
between
participants
spaces that facilitate
interaction between
participants
AC T I V I T Y S PAC E
16. Katharina-Paulus-Str.
beyond the event
Touchpoints & the journey between them
P R E - , E V E N T, P O ST-
online or offline activities &
space:
before, at & after the event
online & offline
activities that
facilitate interaction
between
participants
online & offline space
that facilitates
interaction between
participants
AC T I V I T Y S PAC E
17. Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experience Topic
AC T I V I T Y
S PAC E
18. Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experience Topic
AC T I V I T Y
S PAC E
now
19. Katharina-Paulus-Str.
P R E - P O ST-E V E N T
Event Experiene Design
Networking & Exchange
Learning & Inspiration
Experience Topic
AC T I V I T Y
S PAC E
possible
41. Katharina-Paulus-Str.
Other Tools: Blueprint
Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project
Customer Actions
Onstage / Visible Contact Employee Actions
Backstage/Invisible Contact Employee Actions
Support Processes
Physical Evidence
L I N E O F V I S I B I L I T Y
L I N E O F I N T E R AC T I O N
I N T E R N A L I N T E R AC T I O N