5. Product
eg. Coca Cola
Zero
User
Values
eg. Jane Doe
Producer
Values
eg. Coca Cola
B2C
Business
Values
eg. Keen
Product
eg. Powerpoint
User
Values
eg. Jane Doe
Producer
Values
eg. Microsoft
Business
Values
eg. Deutsche
Bank
Product
eg. Credit card
system
User
Values
eg. Jane Doe
Producer
Values
eg. Deutsche
Bank
B2B
Producer
= Business
Levels of value
8. User Values
Target group:
Value:
Reference:
Target:
Current user rating:
Target user rating:
Example: “Street view for business” 8
for whom is it valuable?
Why would they use this product?
Baseline or reference (eg. IST)
SOLL
Measuring subjective value
9. “Intangible” values
Operationalise intangibles by using one or more facets
Facets of user values are almost always domain specific
Facets of subjective values are always assumptions
Assumptions need to be validated with users
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11. Quality
The level of quality describes how good a product is
It determines the “finish” of a product
It is determined by so-called “non-functionals”
What’s that?
Things like accessibility, usability, security, performance,
responsiveness, tolerance for user errors, “learnability”, privacy, etc
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12. Tracking non-functionals
A non-functional is set in a Theme
Each Theme is measurable and has its own scale of quality
A Theme should contribute to a (business or user) value
A Theme can apply to one, more or all of a product’s functionals
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15. Promotion of a non-functional
Sometimes, a non-functional, or theme, is essential to why a user
would use a product.
In that case, a non-functional is promoted to a user value.
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16. Inclusive
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Do users use this product,
because it is “inclusive”?
“Inclusive” is a user value
“Inclusive” is a non-
functional requirement
Yes No
17. as a user value
Inclusive
as a non-functional
requirement
20. Stories
Business story
As a <stakeholder>, I want <requirement>, because <business value>
User story
As a <user>, I want <functional>, because <user value>
Architecture story
We need to <develop or change> <item> in order to achieve <value,
theme or story>
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