This document is a curriculum vitae for Seungwon Oh that outlines his education and work experience. He has a Bachelor's degree in Business Administration expected in August 2016 from Sung-Kyun-kwan University in Seoul, South Korea. He has worked on several projects in marketing, strategic planning, and business consulting. His experience includes creating marketing videos, analyzing sales data, developing strategies to improve profits, and managing small business projects. He also held leadership roles in student organizations focused on business strategy and consulting.

1. Seungwon Oh
EDUCATION
WORK EXPERIENCE
Bachelor’s degree
03. 2010
- Present
- Major in Business Adminstration
- Bachelor’s degree expected in Aug. 2016.
- Studied abroad at Haaga-Helia University of Applied Sciences for one semester
Startup Video Marketing Project (Helsinki, Finland)
Project Manager
01. 2015
- 05. 2015
- Created marketing video for digital tag-based mobile service solutions company
- Established guidelines on using video as communication tool for brand awareness and corporate branding
- Distributed video on diverse social media channels and measured performance
of it through self-identified Key Performance Indicators (KPIs)
Weaversmind (Seoul, South Korea)
ResearchAssistant,Strategic Planning Department
06. 2014
- 12. 2014
- Analyzed marketing, finance KPIs monthly by segmenting products and sales channels for follow-up strategies
- Executed financial forecasts on operation strategy options for profit maximization
- Monitored performance of display ad campaigns in corporate website on a daily basis for ad portfolio adjustment
Project: Customer Order Rate Improvement in Telemarketing Sales Channel09. 2014
- Analyzed relationship between individual sales force order rate and customer database obtained
from media channels through cross-tabulation of mass CRM data
- Developed database redistribution strategy based on performance of each channel for sales optimization,
resulting in 2% increase in weekly order rate and thereby delivering 107,500 euros in revenues
Small Café Branding Project (Seoul, South Korea)
ProjectManager
01. 2014
- 02. 2014.
- Determined gap between brand identity and image,
surveying 300+ customer characteristics and dissatisfaction
- Formulated strategy to renovate section of café interior into a more student-friendly environment
Small Restaurant Profit Turnaround Project (Seoul, South Korea)
ProjectManager
11. 2013
- 12. 2013
- Examined causes of profit decline through survey of 200+ students and CEO interview
- Developed strategic direction focusing on accessibility, one of key buying factors of existing customers
- Built partnership with cafeteria in one of main school buildings for sales channel extension
+358 46 521 9936
seungwonoh57@gmail.com
Junailijankuja 5 B 44, 00520, HELSINKI
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Exchange student - Haaga-Helia University (Helsinki, Finland)
Sung-Kyun-kwan University (Seoul, South Korea)
Curriculum Vitae 1/2

2. EXTRACURRICULAR ACTIVITIES
Society of Strategy Consulting (Seoul, South Korea)
Vice President
01. 2014
- 05. 2014
- Identified continual member dropout and created Task Force Team for organization innovation
- Designed big picture of society by redefining vision and capabilities needed to fulfill it
- Created curriculum by benchmarking that of five strategy societies from top universities,
correlating each session component with required capabilities
- Reduced dropout rate from 55% to 14% by encouraging juniors to strengthen their competencies in stages
and communicating feedbacks with them consistently
GE-Mckinsey Leadership Workshop (Seoul, South Korea)
Self-Leadership(Qualified)Trainee
11. 2013
- Defined and applied self-leadership through team discussions and creative leadership building exercises
SKKU Business Strategy Camp (Seoul, South Korea)
CampManager&Lecturer
07. 2013
- 08. 2013
- Organized summer workshop for 60 students from major universities focusing on incubating business leaders
- Lectured for three hours with 50 self-developed slides on financial management
- Raised over 2000 euros and motivated 40% of home university participants to apply for
our society next semester
Language
Native in Korean, Advanced in verbal and written English (resided in the U.S. for two years)
Senior Society Member09. 2012
- 12. 2013 - Trained logical thinking and hypothesis-driven problem solving through weekly business cases and presentations
- Researched key success factors of diverse industries by applying framework for strategy development
- Led 30 junior members through logical thinking, problem-solving, and power-point visualization mentoring
Skills
Logical thinking, Strategic thinking, Project management, Data analysis using Excel, Organizational skills, Visualization
Interests
Marketing, UI Process (Information Archtecture, Flow chart), BX (Brand eXperience), UX (User eXperience) ,
Hobby&Sports
Traveled 20 cities in 13 countries as backpacker, Playing street basketball
Seungwon Oh
+358 46 521 9936
seungwonoh57@gmail.com
Junailijankuja 5 B 44, 00520, HELSINKI
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SKILLS AND INTERESTS
Curriculum Vitae 2/2